Global White Wine Market - 2023-2030

Market Overview

The Global White Wine Market reached US$ 39.4 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 59.1 billion by 2030. The market is growing at a CAGR of 5.2 % during the forecast period 2023-2030.

Chardonnay, Sauvignon Blanc, Riesling, Pinot Grigio/Pinot Gris, Gewurztraminer, Chenin Blanc, Semillon, and Viognier are some of the varieties of white wines. These varietal white wines are widely produced in different wine regions around the world and offer a range of flavors and styles to suit diverse palates. White wine fermentation is typically carried out at cooler temperatures compared to red wine fermentation. This helps preserve the fresh and fruity characteristics of the grapes. The duration of fermentation can vary depending on factors such as grape variety, desired wine style, and winemaker's preference.

Market Dynamics

Increase in Consumers' Demand for Low Alcoholic Beverages Like White Wine

Many consumers are becoming more health-conscious and are opting for lighter alcoholic beverages. White wines generally have lower alcohol content compared to red wines, making them a preferred choice for those seeking a moderate alcohol intake. Additionally, white wines are often associated with being refreshing and thirst-quenching, which appeals to consumers seeking a lighter and more refreshing drinking experience.

There is a growing trend towards moderation in alcohol consumption, driven by changing social attitudes and lifestyle choices. Consumers, particularly younger demographics, are opting for lower-alcohol beverages to support a balanced and mindful approach to drinking.

Increase in Innovative Product Launches of White Wine by Manufacturers

Consumers are constantly seeking new and exciting experiences, including in the realm of wine. Innovative product launches cater to this demand by offering unique and novel white wine options. Major key players in the market launched new products in the market. For instance, on May 15, 2021, Oddbird winery launched the world's first natural wines liberated from alcohol. Two low-intervention organic wines produced by Oddbird Winery are entirely alcohol-free. Oddbird Low Intervention Organic White No. 1 and Low Intervention Organic Red No. 1 are grown in Breganze, located in Veneto, northern Italy, on mineral-rich soils at high altitudes. With no fertilizers, irrigation, or spraying used throughout the wine-growing process, the region's rich biodiversity of animals, plants, and insects is preserved while also improving the wine's flavor.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

AI Impact

AI-powered machine vision systems can accurately sort grapes based on their quality attributes such as ripeness, size, and color. This technology helps streamline the grape selection process, ensuring that only the highest-quality grapes are used for white wine production.

Russia-Ukraine War Impact

The conflict can have broader political and economic implications, which may indirectly affect the white wine industry. Economic instability, currency fluctuations, and changes in government policies can impact the purchasing power of consumers, making imported white wines more expensive or less affordable. This can influence consumer buying decisions and overall market demand.

Russia-Ukraine War disrupt the supply chain for white wines, particularly for wineries located in conflict-affected areas. Damage to infrastructure, transportation disruptions, and logistical challenges can impact the timely delivery of grapes, winemaking equipment, and finished products. Wineries may face difficulties in sourcing necessary materials and exporting their wines to global markets.

Segment Analysis

The global white wine market is segmented based on product type, sweetness level and sales channel and region.

Increasing Demand for Chardonnay Due to its Increasing Popularity

In 2022, the chardonnay segment had the highest revenue share in the white wine market. Chardonnay is one of the most popular and widely recognized white wine grape varieties in the world. It is known for its versatility, as it can be crafted into a wide range of styles, from light and crisp to rich and full-bodied.

An increase in product launches by major key players helps to boost segment growth over the forecast period. For instance, on March 01, 2022, the fifth-generation winemaker and founder of Belle Glos, Joe Wagner, announced the release of Belle Glos Glasir Holt Chardonnay, the company's newest varietal and its first white wine.

Geographical Analysis

Increasing Product Launches by Key Players in Asia Pacific

In 2022, the Asia Pacific region held a significant market share in the white wine market due to an increase in consumer demand for low-alcoholic beverages. The demand for white wine in the Asia-Pacific region has been steadily rising, driven by changing consumer preferences, increasing disposable incomes, and a growing wine culture. White wine is particularly popular among younger generations and urban consumers seeking new taste experiences.

An increase in product launches by the major manufacturers helps to boost regional growth over the forecast period. For instance, on October 19, 2022, Grover Zampa Vineyards launched a new wine collection in the market. Signet Spectrum, Signet Shiraz (Amphora), Signet Shiraz (2L Foudre), Signet Shiraz (1L Foudre), and Signet Shiraz are some of the newly launched wines. White wine called Signet Shiraz is aged for 24 months in 225-liter French oak barrels before spending another 12 months in bottles.

Competitive Landscape

The major global players include: Changyu Pioneer Wine Co. Inc., Constellation Brands, Inc., E&J Gallo Winery, Treasury Wine Estates, Casella Family Brands, Accolade Wines Australia Limited, The Wine Group, Grupo Penaflor S.A, Caviro, and Vina Concha y Toro SA.

Why Purchase the Report?

• To visualize the global white wine market segmentation based on product type, sweetness level and sales channel and region, as well as understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of white wine market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The Global White Wine Market Report Would Provide Approximately 61 Tables, 62 Figures, and 102 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies