Global Nougat Market - 2023-2030

Market Overview

The Global Nougat Market reached US$ 350.5 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 525.7 million by 2030. The market is growing at a CAGR of 5.2% during the forecast period 2023-2030.

Nougat, a popular confectionery treat, comes in various forms and flavors. It can be classified into soft nougat and hard nougat, each offering a distinct texture. Nougat varieties incorporate a delightful combination of nuts and fruits, such as almonds, pistachios, and dried cranberries, adding crunch and flavor diversity which drives the global nougat market revenue. The production process involves skillfully combining sugar, honey, egg whites, and other ingredients, resulting in a balanced texture.

Nougat formulations vary, ranging from traditional recipes to innovative creations with unique flavors like lavender and creates lucrative sales in the global nougats market. Packaging plays a vital role, with nougat often individually wrapped or presented in attractive boxes, making it an appealing gift choice. From its delightful textures to the wide array of flavors, nougat captivates confectionery enthusiasts and remains a beloved treat for many.

Market Dynamics

The Increasing Demand for Nougat, Owing to its Various Health Benefits.

Nougat products often contain nuts, such as almonds, hazelnuts, or pistachios, which are rich in healthy fats, protein, fiber, vitamins, and minerals. These nutritional components provide health benefits, including supporting heart health, promoting satiety, and providing essential nutrients. Some nougat variations incorporate ingredients like dark chocolate or fruits that are rich in antioxidants. Antioxidants play a vital role in reducing oxidative stress and protecting against various diseases. Emphasizing the presence of antioxidant-rich ingredients in nougat products can attract health-conscious consumers looking for indulgent treats with added health benefits.

Nougat manufacturers are developing sugar-free or low-sugar variants using alternative sweeteners like stevia, erythritol, or monk fruit extract creating lucrative sales in the global nougats market. These sweeteners provide sweetness without the high sugar content and caloric impact. For instance, on July 22, 2022, Betterland Foods launched a creamy nougat bar.

Due to its High Sugar Content, the Nougat Market is Expected to be Hampered.

The high sugar content in nougats can indeed pose challenges to the market. Increased awareness of the negative health effects associated with excessive sugar consumption has led to a growing demand for healthier alternatives and a shift in consumer preferences. As a result, the nougat market may face some hindrances.

Governments and regulatory bodies have implemented or proposed measures to address excessive sugar consumption. These regulations can include sugar taxes, mandatory labeling, or restrictions on advertising high-sugar products. Such measures can potentially affect the marketing, availability, and consumption of nougat products with high sugar content.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

Artificial Intelligence Analysis

Artificial intelligence (AI) analysis can greatly enhance the process of nougat preparation. AI algorithms can optimize nougat recipes by analyzing ingredient combinations and suggesting proportions for desired taste and texture. Through computer vision, AI can assess the texture of nougat samples, helping manufacturers maintain consistent quality. AI-powered systems can also aid in quality control by detecting defects during production. Additionally, AI can optimize the manufacturing process, improve flavor profiling, and provide personalized recommendations to customers based on their preferences. While AI offers valuable insights, human expertise remains essential to ensure the artistic and creative aspects of nougat preparation.

Segment Analysis

The global nougat market is segmented based on type, distribution channel and region.

Brown Nougat Accounts Sizable Share in the Global Nougat Market

Brown nougats, also known as "nougat noir" or "black nougat," are a variation of nougat that have a distinctively dark color and unique flavor profile. Unlike traditional white nougat, which is made with sugar or honey, egg whites, and nuts, brown nougat incorporates caramelized sugar and often includes additional ingredients such as cocoa powder, chocolate, or coffee to achieve its rich, deep flavor and drives the segment expansion in the forecast period. For instance, Nougats, including brown nougats, often contain a moderate amount of fat due to the nuts and potential addition of chocolate. The fat content can vary depending on the specific ingredients used. It's common for brown nougats to have around 8-12 grams of fat per serving.

Geographical Analysis

North America Holds the Largest Share in the Global Nougat Market

By region, the global nougat market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and Africa.

Nougats are popular confectionery treats enjoyed in North America, with various flavors and styles available throughout the region. While traditional nougats originated in Europe, they have gained popularity in North America, and local variations and adaptations have emerged.

Manufacturers differentiate their nougat products by offering unique flavors, textures, or ingredients. They may experiment with different nut varieties, and flavor combinations, or even incorporate innovative elements like spices, dried fruits, or specialty chocolates. By offering distinct and appealing options, manufacturers can attract a broader consumer base and stand out in the market. For instance, on November 18, 2021, Cloetta launched Tupla Double Layer White Nougat is a two milk chocolate mini bars filled with soft caramel and almond-crusted white nougat.

Competitive Landscape

The major global players include: Margaret River Nougat, Paton, Walters Macadamia, Flying Swan, The Savanna, Hawaiian, Quaranta, Golden Bonbon, Mondo Nougat and Chabert Et Guillot.

Why Purchase the Report?

• To visualize the global nougat market segmentation based on type, distribution channel, and region and understand key commercial assets and players.
• Identify commercial opportunities by analyzing trends and co-development.
• Excel data sheet with numerous data points of nougat market-level with all segments.
• PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
• Product mapping available as Excel consisting of key products of all the major players.

The global nougat market report would provide approximately 53 tables, 46 figures and 195 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies