Global Fruit and Vegetable Juice Market - 2023-2030

Market Overview

The global fruit and vegetable juice market reached US$ XX million in 2022 and is projected to witness lucrative growth by reaching up to US$ XX million by 2030. The market is growing at a CAGR of6.3% during the forecast period (2023-2030).

Fruit and vegetable juices are those drinks that are fortified with lots of nutrients that are present in fresh fruits and vegetables. Consumption of fruit juice, the introduction of fruit and vegetable blends, and emerging nations' increased disposable income are some of the major market drivers. Market potential is estimated to increase in the forecast years owing to the adoption of healthy lifestyles and the introduction of cold-pressed juices. Globally, there is evidence that people are drinking fewer soft drinks, such as cola, flavored sodas, and other liquids with added sugar. These drinks' principal components, which include high levels of sugar, fructose corn syrup, phosphoric acid, artificial sweeteners, and caffeine, can result in a variety of disorders. On contrary, the fruit and vegetable juices that are readily accessible on the market, these drinks have high nutritional value, providing good health to the consumers.

Market Dynamics

Rising demand for cold-pressed juices is driving the market growth

The middle-class population's increased health concern has increased the consumption of cold-pressed juice. Consumers follow the trend of detoxification much like they do the health and wellness trends. Juices made from fruits and vegetables are essential for body cleansing and weight loss. That is why consumers are shifting towards the trend of cold-pressed juices over nutrient- and additive-rich beverages. Manufacturers have been launching cold-pressed juices across the globe. For instance, the new Pink Grape Cold-Pressed Juice was introduced by Pure Green, a well-known provider of cold-pressed juices, and is prepared of dragon fruit, grape, lemon, Himalayan salt, and probiotic bacteria.

The fruit and vegetable juice market growth is due to increasing demand for fresh fruit juices among consumers

The development and introduction of fresh juice products into the market is likely to be influenced by the growing number of health-conscious consumers and expanding public awareness of the advantages of clean-label products and organic vegetables for health. For instance, Tampico Beverages introduced a line of juices with three distinct tastes in February 2021, including Beet the Day, Carrot On, and Pump it Up. In the upcoming years, the market expansion is anticipated to be fueled by the rising number of product releases including sustainable & organically produced ingredients. These are the key factors that are responsible for the market growth.

COVID-19 Impact Analysis

The COVID-19 analysis includes Pre-COVID Scenario, COVID Scenario and Post-COVID Scenario along with pricing dynamics (including pricing change during and post-pandemic comparing it with pre-COVID scenarios), demand-supply spectrum (shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), government initiatives (initiatives to revive market, sector or industry by government bodies) and manufacturers strategic initiatives (what manufacturers did to mitigate the COVID issues will be covered here).

Segment Analysis

The global fruit and vegetable juice market is segmented based on product type, category, distribution channel, and region.

Rising demand for fruit and vegetable juice in the supermarket/hypermarket segment

Supermarkets/hypermarkets segment holds the highest share and is estimated to grow over the forecast period. By stocking products that customers want, supermarkets aid firms in maintaining a customer-centric mindset. They are one of the most popular channels of distribution for consumers since they offer a large variety of products with varied discounts. Among the main elements influencing the segment growth are the ability to physically inspect these products and the sales representatives' knowledgeable help. A variety of fruit and vegetable juices are available at supermarkets including Walmart and ASDA.

Geographical Analysis

The high demand for fruit and vegetable juice in North America

North America holds the highest share in the global market and is estimated to grow over the forecast period, owing to the government's awareness campaign aimed at guiding customers towards healthy food consumption habits. Also, because this region is home to a number of traditional civilizations, customers favour natural and organic goods over those made with chemicals. Customers in this region favour living a healthier lifestyle and eating healthily. Juices made from fruits and vegetables are becoming more popular in this area, which is helping the industry grow. These factors are fueling the market for fruit and vegetable juice in the region.

Competitive Landscape

The major global players in the market include Del Monte Foods, Suntory Holdings Limited., PepsiCo, Inc., Welch Foods, Inc., Nestle S.A, Dole Packaged Foods, Ocean Spray Cranberries, Inc., Tampico Beverages, Dr. Pepper Snapple Group, and The Kraft Heinz Company.

Why Purchase the Report?

• To visualize the global fruit and vegetable juice market segmentation based on product type, category, distribution channel, and region, as well as understand key commercial assets and players.
• Identify commercial opportunities in the market by analyzing trends and co-development.
• Excel data sheet with numerous data points of Fruit and Vegetable Juice market-level with all segments.
• PDF report consisting of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
• Product mapping available as Excel consisting of key products of all the major market players.

The global fruit and vegetable juice market report would provide approximately 93 tables, 109 figures and 190 pages.

Target Audience 2023

• Manufacturers/ Buyers
• Industry Investors/Investment Bankers
• Research Professionals
• Emerging Companies