Global Natural Vitamin-E Market - 2023-2030

Market Overview

Natural vitamin-E is a potent antioxidant that safeguards cells from oxidative damage. Vitamin levels are necessary for the body to function effectively; lacking vitamins might result in infections, visual loss, or muscle weakness. Vitamin-E is an important ingredient that supports health and is available in various foods and supplements. The easiest method to get this vitamin is to eat a nutritious diet. Alpha-tocopherol is the most prevalent and powerful vitamin. Rather than a single substance, the natural source of vitamins comprises a set of excellent molecules for healthy skin.

Moreover, rising health consciousness, changing dietary patterns, a hectic lifestyle, and increased demand for vitamin supplements in the face of rising micronutrient deficiencies are also expected to drive market growth. Furthermore, the rising prevalence of diseases such as osteomalacia, osteoporosis, and rickets will provide ample opportunities to grow the natural vitamin E market during the forecast period.

The global natural vitamin-E market was valued at USD YY million in 2022. It is forecasted to reach USD YY million by 2030, growing at a CAGR of 4.56% during the forecast period (2023-2030).

Market Dynamics: The substantial growth of the global health and wellness industry drives the market

Over the years, the health and wellness business has become a dominating lifestyle value among consumers, drastically shifting consumer behavior toward naturally obtained micronutrients. Natural non-GMO vitamin-E is gaining popularity in various end-user industries, including cosmetics, dietary supplements, functional food and beverage, and others, owing to its multifunctionality and the ongoing clean label movement. Because of the growing number of skincare products infused with vitamin-E derived from sunflower oil and other natural sources, the cosmetic sector will likely gain a significant market share throughout the projection period. Another ongoing trend promoting natural vitamin-E in cosmeceuticals is beauty from the inside. Consumers are shifting to cosmeceuticals, which provides medical alternatives to classical treatments. Consumers are opting for products that do not have chemical ingredients and are infused with naturally sourced essential vitamins, including vitamin-E.

Introducing new naturally sourced Vitamin-E ingredients has played a major role in driving the demand for beauty and personal products. For instance, on February 1, 2022, Pune-based Orah Nutrichem Pvt Ltd launched ORAH Vit E, a tocotrienol-based natural anti-oxidant and other variants. Edible oils are the source for their tocotrienol-based Vitamin E, which is widely used in the cosmetic and food industries for nutritional and nourishing benefits.

However, the uncertainty among consumers regarding the side effects of sugar polyols might further challenge the growth of the sugar polyols market. The rising popularity of natural sweeteners such as stevia as an alternative to sugar is expected to be a key restraint for the global sugar polyols market.

Market Segmentation: The tocopherols segment accounted for the highest global natural vitamin-E market share

The natural source of vitamin-E is widely available as highly fractionated D-alpha-tocopherol or its esters. Alpha-tocopherol is known to meet human nutrition requirements out of eight chemical forms. The accepted units for vitamin-E are International Units (IU), wherein one IU of vitamin-E is equivalent to 0.67 mg d-α-tocopherol ("natural" vitamin-E). Tocotrienols are less common forms of vitamin-E than tocopherols, owing to the availability of the latter in the majority of diets as compared to the former. Thus, dietary supplements are also designed and developed with greater quantities of tocopherols. Moreover, the usage of tocopherols also increased in cosmetic products. The cosmetics industry often uses tocopherols in its products since they are a good source of vitamin-E and protect the skin against various deleterious effects, especially from solar radiation. The use of tocopherols in cosmetic products serves as a free-radical scavenger. It preserves the skin, and over the coming years, this will enable the industry to gain rapid traction. The key manufacturers are also launching new products, which have expected to drive market growth. For instance, on August 11, 2022, Derm skincare brand COSRX announced the launch of Vitamin-E Vitalizing Sunscreen SPF 50+ , which meets the requirements for broad-spectrum protection. The company worked closely with dermatologists to develop a brand that addresses every person's skin concerns. This daily sun protector was formulated with chemical-based SPF ingredients paired with vitamin-E (tocopherol) to protect all skin types, including sensitive skin.

Geographical Penetration: Asia Pacific is the dominant region during the forecast period

The market is dominated by Asia Pacific, which is expected to continue its lead throughout the forecast period. China dominates the tocopherol market. Several factors, such as increased consumer consciousness, high feed, and pharmaceutical demands, and increasing poultry production, have driven regional market growth. Furthermore, India's rapid expansion of nutraceuticals has led to rising demand for vitamins. Moreover, multinationals are eyeing developing economies such as those in the Asia Pacific, both as a favorable destination for raw material sourcing and a lucrative market with a strong inclination for active principles from plant origin. The key manufacturers are also launching new products, which have expected to drive market growth. For instance, on November 22, 2022, Alix Avien Paris announced the launch of its premium beauty and cosmetic products in India. Every cosmetic has now evolved into a skincare regimen. The products launched by the brand are a bunch of skin-loving picks that will leave your skin feeling nourished and hydrated.

The healthcare expenditure pattern in North American countries such as the United States is rising every day, with a growing aged population, advanced technology, better medical facilities, and a rise in the number of insured people. These factors are driving the application of vitamin E across various end-user industries. According to a report published by the Food and Agriculture Organization, Mexico, the largest milk producer in Central America, continues to invest in producing better-quality animal feed with incorporated nutrients to maintain productivity, thereby driving the demand for natural Vitamin E ingredients. The region also has a significant growth in functional foods with added health and wellness benefits. It encouraged functional food manufacturers to look for ingredients with enhanced benefits to capture the growing demand.

Competitive Landscape:

Key market participants are largely investing in research and innovation practices to develop sustainable and advanced processes to manufacture sugar polyols using industrial waste. The growing demand from various end-use industries and supported by an extensive R&D focus by key vitamin-E ingredient companies worldwide to develop innovative products. Furthermore, with their unique brand positioning and select distribution networks, major players have leveled against each other in determining their presence across global platforms. Major companies such as Archer Daniels Midland Company, BASF SE, Koninklijke DSM N.V., Matrix Fine Sciences Pvt. Ltd., Amway Corporation, Herbalife International of America, Inc., Healthful International Co., Ltd. (HSF), Organic Technologies, Nature's Bounty Co., and Puritan's Pride are among the active players at the forefront regarding new product development. For instance, on July 25, 2019, BestSource Nutrition announced the launch of 100% vegetarian flaxseed with tocopherol capsules. Flaxseed oil is a rich source of omega-3 fatty acids. Omega 3s is "good fats" for heart, skin, and joint health, especially for vegetarians. BestSource Nutrition's flaxseed oil capsules come with natural Vitamin-E (tocopherol), making them even more suitable for managing heart, skin, and hair health.

COVID-19 Impact: Positive impact on the global natural vitamin-E market

The rising prevalence of COVID-19 has expected to impact market growth during the forecast period. The COVID-19 crisis has directly and significantly impacted the healthcare industry. Because of the sudden impact on the supply chain and the restrictions imposed on manufacturing and supply operations during the early stages of the coronavirus outbreak, most pharmaceutical and nutraceutical companies experienced a slight loss in the first few quarters. However, COVID-19 has increased demand for nutraceuticals, including natural vitamin E, and several key players have seen positive sales growth due to the increased demand. For instance, on February 2, 2021, Indya launched Niacinamide Moisture Surge Cream with Vitamin E. This product is super moisturizing and has a potent blend of niacinamide and vitamin E, which, when used together, can transform the texture of the skin, even out skin tone issues, and fade the look of fine lines.

The global natural vitamin-E market report would provide an access to approximately 53 market data tables, 50 figures and 200 pages