Global Super Fruit Juices Market - 2022-2029

Market Overview

Super fruit juices are packed with antioxidants, fiber, vitamins, minerals, and other nutrients that are "super" for your health, and they've even been shown to prevent certain diseases. Strawberries, blueberries, blackberries, peaches, and cantaloupes are my top five favorite superfruits, and they're all powerful with their combination of phytonutrients and antioxidants. Phytonutrients are substances found only in certain plants. These chemicals have been linked to better health and the prevention of specific diseases.

The rising health and wellness trend among consumers is increasing the demand for products that contain natural ingredients and offer high nutritional value. Instead of continuing with the typical juices found at juice bars or natural and specialty gourmet retail outlets, consumers are experimenting with novel blends and flavors. It is motivating market players to introduce super fruit juices in new flavors. There have been various innovations in the global super fruit juice market. Such innovations in juice flavors will drive the growth of the global super fruit juice market.

The global super fruit juices market was valued at USD YY million in 2021. It is forecasted to reach USD YY million by 2029, growing at a CAGR of 9.41% during the forecast period (2022-2029).

Market Dynamics: Growing super fruit juices market due to their health benefits

The increased interest in superfruit juices due to their health advantages is one of the primary reasons driving growth in the market. Consumers are now more likely to suffer from health issues such as diabetes, obesity, and allergies than they were a few years ago. As a result, people are adopting healthier eating habits and becoming more health-conscious. They are consuming more items with natural ingredients and avoiding those with artificial ones. Superfruits such as acai, goji berry, noni, pomegranate, and grapes are high in antioxidants, vitamins, and minerals and have numerous healing effects. Another aspect assisting market growth is the world's aging population. The aging population is boosting the demand for low-calorie foods and beverages like superfruit juices. Such factors are contributing to the growth of the global super fruit juice market.

However, complying with stringent regulations and varying standards worldwide, growing competition, inflation estimated to remain above the upper band during the short term in key nations, and fluctuating raw material prices are some of the market restraints over the forecast period.

Market Segmentation: The 100 percent juice type segment had the most increased demand in the super fruit juices market

100% juice means ingredients extracted from a fruit or vegetable (maybe not the same one pictured on the front of the bottle). The words "less than 100% juice" should prompt them to look closely at the ingredient list to see what else is in their drink because the FDA requires producers to label the correct percentage. 100% juice is a fruit made from 100% "liquid fruit," i.e., no added colorings, preservatives, or sugar. However, fruit juice is made in two different ways. There is "not-from-concentrate" juice, which is bottled after harvesting and stored for later bottling. If it says "made from concentrate" on the packaging, then the water is removed from the freshly pressed juice under vacuum conditions in the country of production. The syrup-like concentrate is then turned into fruit juice by reconstituting it with water.

The super fruit juices market share growth will be significant during the forecast period. The demand for 100% super fruit juices is increasing, especially among high-end consumers. 100% super fruit juices represent a premium category of juices. These juices are rich in nutrients such as antioxidants, minerals, and vitamins. The demand for these juices is high in developed countries where the purchasing power of consumers is high. For instance, on September 28, 2021, AMARUMAYU, the mission-driven maker of Superfruit Juices from Amazon, announced their two immunity-boosting Superfruit Juices-Camu Camu and Buriti-are now available for grocery retail in a new, single-serve 12 oz. size. These exotic, high-antioxidant superfruit juices are sustainably wild-harvested by indigenous communities within the Amazon Rainforest.

Geographical Penetration: North America the dominating region during the forecast period

In terms of revenue share, North America will continue to dominate the global market in 2021. The United States, the world's largest juice consumer, is likely to be an important market for this industry over the projection period. During the projection period, North America will account for 34% of the market's growth. The United States is North America's most important market for superfruit juices. The market in this region will grow faster than the markets in Europe, the Middle East, and South America. The ease of use, health benefits, and widespread availability will aid the expansion of the North American super fruit juice market over the forecast period. This market research study includes thorough information on vendors' competitive intelligence, marketing gaps, and regional opportunities, which will aid in developing effective business plans. For instance, on August 3, 2021, PepsiCo announced the sale of its Tropicana and Naked fruit juice businesses to the French private equity firm PAI Partners while retaining a non-controlling stake in a new joint venture for the brands. According to Euromonitor International's Soft Drinks system, Tropicana was the second largest brand in global juice in 2020 in terms of volume, after Minute Maid (Coca-Cola Co), and the largest brand in global 100% juice due primarily to leadership in North America (particularly in the orange juice category).

The Middle East and Africa are predicted to develop at a moderate rate during the forecast period due to a need for more understanding of the health advantages of drinking superfruit juices and the need for greater availability in distant places. With an increasing number of manufacturers in these regions, demand for such products is projected to rise. Due to the health benefits of drinking these juices, Europe is likely the second-largest market.

Competitive Landscape:

Prominent key players operating in the market have realized the growth potential of this market and, therefore, are making continuous efforts to innovate, launch new products, and enhance their super fruit juice products in the market to establish their prominence. The global market remains moderately consolidated, owing to the prominence of a few leading players across the globe. Some players are Asahi Group Holdings Ltd., Binghatti Holding Ltd, Bostan Juice, Campbell Soup Co., Citrus World Inc., Del Monte Pacific Ltd., Eckes Granini Group GmbH, Genesis Today Inc, Hangzhou Wahaha Group Co. Ltd and Keurig Dr Pepper Inc. New product releases, updates on investment and funding, mergers and acquisitions, cooperation and partnerships, awards and agreements, expansion, and other developments offer our clients the super fruit juices market updates they need to stay ahead of the competition.

For instance, on November 4, 2022, Tata Consumer Products launched the Tata Fruski Juice N Jelly drink under the category "nourish." Tata Consumer Products (TCP), the consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella, has expanded its ready-to-drink portfolio with the launch of Tata Fruski Juice N Jelly. Inspired by local Indian flavors, it is a one-of-a-kind juice-based drink with the added surprise of jelly, providing a unique taste and feel. The new offering aligns with TCP's focus to innovate and expand its subsidiary, NourishCo's, existing portfolio, which includes Himalayan Natural Mineral Water, Tata Gluco Plus, Tata Copper + Water, Tata Fruski, and the recently introduced premium Himalayan Honey and Preserves range.

COVID-19 Impact: Positive impact on the global super fruit juices market

In 2020, the COVID-19 pandemic adversely affected the economies of various countries in North America. Governments of countries such as the US, Canada, and Mexico imposed stringent COVID-19-related restrictions, such as nationwide lockdowns and stay-at-home regulations, which resulted in the temporary closure of various industries, including those manufacturing super fruit juices. However, this compelled manufacturers of super fruit juices to offer online channels, which led to increased online sales of their products. In 2021, the initiation of large-scale COVID-19 vaccination drives led to the lifting of lockdowns and resuming of industrial operations. For instance, according to Food Marketing and Technology, the global pandemic has helped hit the refresh button for the juice category in India. It has provided brands with a unique window of opportunity to remind consumers of what they already know: that juices are a source of essential and immunity-supporting vitamins. Globally, China tops the list for new juice product launches (6%), followed by the US and Germany (5% each) between November 2019-October 2021.

The global super fruit juices market report would provide access to approximately 61 market data tables, 54 figures and 170 pages