Global False Eyelashes Market - 2023-2030

Market Overview

False eyelashes are a cosmetic accessory used to make the eyes look more appealing. They are intended to be applied to the upper eyelid margin and can be made of synthetic or natural materials. False eyelashes can be applied to enhance the eyes' size, openness, and brightness. They can also give the eye area more definition and depth. People frequently wear false eyelashes when attending formal events like weddings, parties, or other special occasions. The increased focus of product manufacturers on product innovations, the surge in demand for customized beauty products, rising population self-consciousness, the growth, and expansion of the personal and beauty care industry, particularly in developing economies, the rising popularity of e-commerce platforms, particularly in developing economies, and rising personal disposable income are just a few of the factors that have contributed to the increase in the market value for false eyelashes.

The global false eyelashes market was valued at USD XX million in 2021. It is forecasted to reach USD XX million by 2029, growing at a CAGR of 4.56% during the forecast period (2022-2029).

Market Dynamics: The rise in consumers spending on cosmetics drives the market expansion

Globally, the consumer product sector for cosmetics is one of the fastest-growing. Because consumers, especially young people, are becoming more conscious of their appearance and because per capita disposable income has increased, there has been a significant increase in the amount spent per person on cosmetics in recent years. Spending on cosmetics through web portals has increased as a result of the widespread use of smartphones and easy access to the internet. The India Brand Equity Foundation (IBEF) projects that the fast-growing urbanization, rising per capita disposable income, and shifting lifestyles will cause the Indian personal care and grooming market to grow to USD 20 billion by 2025. Additionally, a survey conducted in 2019 revealed that the average annual cost of cosmetics was around USD 190 per person.

On the other hand, the global market for false eyelashes is growing profitably due to the strong string influence of social media and marketing techniques.

Market Segmentation: The handmade eyelash segment accounted for the highest share in the global false eyelashes market

The handmade eyelash segment accounts for the highest share of the market. A human-made false eyelash, known as a handmade eyelash, is used to accentuate the appearance of the eyes. These lashes are made by gluing extensions or wigs to the natural lash line and then attaching them. The semi-permanent application process takes 45 minutes to complete.

On the other hand, a false eyelash with a mechanical component attached to create the appearance of false lash extensions is known as a mechanical eyelash. The product is available in many forms, including magnetic, glue, and adhesive. Depending on the type of customer it is used, whether for beginners or professionals, it also varies in terms of its application. In contrast to regular mascara, which only temporarily enhances lashes, mechanical eyelashes are becoming increasingly popular because of their simplicity of use and quick results that last for about three weeks.

Moreover, the market's largest portion belonged to the adult demographic. Adults prefer natural-looking eyelashes and are willing to pay for them, which drives market expansion. In addition, women are increasingly seeking customized false eyelashes as an alternative to mascara that can improve their appearance without requiring customized false eyelashes as an alternative to mascara that can improve their appearance without requiring additional makeup. Because they require less makeup than typical commercial products sold in stores, customized falsies are popular among working-class women.

Geographical Penetration: North America are dominating region during the forecast period

The market for false eyelashes worldwide is expected to grow rapidly in North America. Many manufacturers' strong presence contributed to the United States rise to prominence in the North American false eyelash market. Further boosting the demand for false eyelashes and making this product easier to use is the influence of movie and television actors and emerging social media influencers. This market is highly susceptible to growth due to the growth in permanent eyelash extensions, which last for roughly two to three weeks.

On the other hand, Asia Pacific is the fastest-growing region in the global false eyelashes market. Due to the rising demand for cosmetic products from developing nations like China and India, the regional market is anticipated to grow at a CAGR of XX% over the forecast period. Additionally, it is anticipated that rising disposable income levels will support further growth.

Competitive Landscape:

There are several established participants in the industry and local manufacturers; hence, the market is fragmented. Some major key players are Ardell Lashes & Beauty, ESQIDO, GIANNI LASHES, KISS Products, Inc., Huda Beauty FZ-LLC, PAC Cosmetics, House of Lashes, Parfums de Coeur, Ltd., Beauty Box LLP and Kose Corporation. The players in the market are launching new products to gain profits in the competitive world. For instance, In August 2022, the top-selling false eyelash brand in France and the USA, Ardell Lashes & Beauty, introduced Eco Lashes, which are 100% organic, biodegradable, and environmentally friendly. In addition, on 4th April 2022, Kiss Products launched a dedicated eCommerce site for its lash franchise, Falscara. Falscara provides adaptable at-home lash extension options, which are becoming increasingly well-liked.

COVID-19 Impact: Negative impact on the global false eyelashes market

The COVID-19 pandemic has had a profound effect on people's way of life all over the world. Every business will have to endure this forced recession and fight the battle on health and economic fronts. There is widespread speculation that the recovery period may extend well into the first quarter of next year because the global economic downturn has a dollar value in the trillions. The COVID-19 outbreak harmed the world market for false eyelashes. The government imposed a strict lockdown and halted production because of the pandemic. Sales collapsed to their lowest points during the pandemic due to falling demand worldwide due to the lockdown. The eyelash market has experienced a decline in sales due to COVID-19 cases worldwide and restrictions on large-scale gatherings. Eyelashes are a small segment of the beauty and personal care industry and are occasionally used by people for parties, functions, and other events that were not held in 2020.

The global false eyelashes market report would provide an access to approximately 61 market data tables, 51 figures and 112 pages.