Expert Q&A: How AI is Driving Smarter, Faster Decision-making in Medical Affairs

Transforming decision-making in medical affairs, AI offers numerous benefits and opportunities. Along with rapidly processing large data sets from clinical trials, real-world evidence (RWE) and scientific literature. It helps to identify and engage with key opinion leaders, optimising interactions and ensuring effective dissemination of information.

Generative AI tools like ChatGPT are improving the creation of written and visual content for communication with healthcare professionals (HCPs) and patients, enhancing both efficiency and quality. This allows medical affairs to focus on strategic tasks.

FirstWord spoke with Olivia Kager, medical lead for Kyowa Kirin's German, Austrian and Swiss territories, about how AI is impacting decision-making within the company's medical affairs functions.

Key Questions Answered:

• In what ways has AI started to impact decision-making processes in medical affairs at Kyowa Kirin?
• Can you share examples of areas where AI has improved outcomes or efficiencies?
• What are the biggest challenges in integrating AI-driven insights into strategic decision-making?
• How does AI enhance the analysis of clinical trial data and RWE in your role?
• How do you ensure the quality and accuracy of AI-generated content?
• Can you discuss any specific AI-driven projects that have led to better patient outcomes?
• What ethical considerations do you take into account when implementing AI in medical affairs?
• How do you address concerns about data privacy and security in AI applications?
• What future trends do you foresee in the use of AI in medical affairs?
• How is Kyowa Kirin and its medical affairs function preparing for the next wave of AI innovations in pharma?

Methodology:

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