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PUBLISHER: DelveInsight | PRODUCT CODE: 1440060

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PUBLISHER: DelveInsight | PRODUCT CODE: 1440060

Prebiotics Ingredients - Market Insights, Competitive Landscape, and Market Forecast - 2030

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Prebiotics Ingredients Market By Type (Inulin, Fructo-Oligosaccharide (FOS), Galacto-Oligosaccharide (GOS), And Others), Application (Infant Formula, Fortified Food And Beverage, Dietary Supplements, Animal Feed, And Others), and geography is expected to advance at a respectable CAGR forecast till 2030 owing to the increasing prebiotic consumption among the young and adults for gut health and the increasing personal disposable income across the globe

The global prebiotics ingredients market is estimated to grow at a CAGR of 10.13% during the forecast period from 2024 to 2030. The prebiotics ingredients market is observing remarkable market growth due to factors such as the growing demand for prebiotics as a dietary supplement ingredient, increasing consumer spending on healthcare products owing to the rising health concerns in young age and rising burden of lactose intolerance, gastric spasm, flatulence, nausea, gas diarrhea, and other digestive disorders. Further, the presence of key players in the market, surging organic food and beverage consumption, increasing popularity of food fortification, rising preference for plant-based products, rising regulatory support intended to promote the inclusion of functional ingredients, mounting awareness about nutraceutical products along with the increasing launches of ingredients and final products in the market, and other factors will create a requisite for the prebiotics ingredients in the market. Therefore, the market for prebiotics ingredients is estimated to grow at a substantial CAGR during the forecast period from 2024 to 2030.

Prebiotics Ingredients Market Dynamics:

One of the key aspects driving the prebiotics ingredients market is the rising occurrence of gastrointestinal tract diseases, such as constipation, Irritable Bowel Syndrome (IBS), Gastroesophageal Reflux Disease (GRD), inflammatory bowel disease, and others globally.

For instance, according to the European Federation of Crohn's and Ulcerative Colitis Associations 2022, worldwide around 10 million people are suffering from inflammatory bowel disease, in 2022.

Further, as per Crohn's & Colitis Australia 2022, it was estimated that around 100,000 to 160,000 people were living with Crohn's disease and ulcerative colitis in Australia in 2021, thus adding to the global burden of IBD. Thus, the increasing prevalence of IBD and other such gastrointestinal-related disorders will in turn increase the demand for prebiotic ingredients as the prebiotic ingredients help to improve digestive health by stimulating the growth of healthy bacteria in the gut. Therefore, increasing the overall market of prebiotic ingredients during the forecast period.

In addition, the rising cultivation and harvesting of prebiotic natural herbs are further projected to drive the market. Also, the rising investment in research & development (R&D) by companies to develop new ingredients coupled with the growing acceptance among consumers to pay a premium price for food products that contain prebiotic ingredients has enabled manufacturers to drive active health management programs. Moreover, the strategic steps by the key players also spurred the demand for prebiotic ingredients in the market. For instance, in March 2020, BENEO, one of the prominent players in the nutraceuticals market announced a major expansion for its chicory root manufacturing facility in Chile by 2022, which is being funded by an investment of over EUR 50 million.

Also, in October 2020, AIDP, Inc., a US-based manufacturer of functional ingredients, acquired Olygose for an undisclosed amount. With this acquisition, AIDP aims to increase its prebiotic and plant-based solutions portfolio. Olygose is a France-based producer of innovative prebiotic ingredients.

Therefore, the factors stated above collectively will drive the overall prebiotics ingredients market during the forecast period from 2024-2030.

However, the complications related to the overconsumption of prebiotics, high manufacturing cost, and others may halt the growth of the prebiotics ingredients market during the forecast period (2024-2030).

Prebiotics Ingredients Market Segment Analysis:

Prebiotics Ingredients Market by Type (Inulin, Fructo-Oligosaccharide (FOS), Galacto-Oligosaccharide (GOS), and Others), Application (Infant Formula, Fortified Food and Beverage, Dietary Supplements, Animal Feed, and Others), and Geography (North America, Europe, Asia-Pacific, and Rest of the World).

In the by type segment of the prebiotics ingredients market, the inulin segment is expected to have a significant revenue share in the year 2023. This was primarily owing to the wide application and advantages circle of inulin. Along with this, rising launches of inulin ingredients and finished inulin products in the market will in turn spur its demand during the forthcoming years.

For instance, inulin is a dietary fiber that may benefit gut health. Along with this, inulin improves digestive health, relieves constipation, promotes weight loss, and helps control diabetes. Additionally, it is also used for high blood fats, including cholesterol and triglycerides, and many other conditions.

The inulin improves calcium and magnesium absorption, resulting in improved bone density.

Also, the launch of several inulin ingredients and inulin-formulated finish prebiotic products will raise the demand for inulin, thereby driving the overall market growth of the prebiotic ingredients. For instance, in May 2021, the National Agency of Drug and Food Control of Indonesia approved a prebiotic claim for the chicory root fibers inulin and oligofructose. The approval follows Beneo's research and communication of the prebiotic effect of inulin and oligofructose to local authorities.

Therefore, owing to the above-mentioned factors, the demand for inulin increases, thereby the category is expected to witness considerable growth eventually contributing to the overall growth of the global prebiotics ingredients market during the forecast period.

North America is expected to dominate the overall Prebiotics Ingredients Market:

Among all the regions, North America is expected to hold the largest share in the global prebiotics ingredients in 2022 and is expected to do the same during the forecast period from 2024-2030. This can be ascribed to the increasing demand for prebiotic ingredients in the region owing to the rising prevalence of various gastrointestinal disorders amongst the population. Further, the rising launch of prebiotics ingredients, increasing consumer demand for fortified foods, presence of key players in the region, surging ingredient launches in the region, and others will be contributing to the growth of the prebiotics ingredients market in North America.

For instance, as per the Centers for Disease Control and Prevention (CDC) 2022, about 3 million people were living with IBD in the United States, in 2021. As per the same source, around 80,000 children are expected to be suffering from IBD in the US, in 2022.

Furthermore, the presence of key players in the United States will also lead to an increase in the production and manufacturing of prebiotics ingredients, thereby causing an increase in the demand for the prebiotics ingredients, affecting the overall market growth. For instance, manufacturers such as Dow Inc. and Ashland Global Holdings Inc. are the key players developing prebiotic ingredients in the United States.

Lastly, the increasing activities by the above-mentioned players will also drive the demand for Prebiotics ingredients. For instance, in October 2019, Ashland signed an agreement with Clasado Biosciences, a company that develops advanced GOS products for unique prebiotics, and provides solutions for pharmaceuticals and food & beverage worldwide. Under the agreement, Ashland has the right to supply Bimuno prebiotics in the United States.

Therefore, the interplay of the aforementioned factors above would provide a conducive growth environment for the North America region in the prebiotics ingredients market.

Prebiotics Ingredients Market Key Players:

Some of the key market players operating in the prebiotics ingredients market include BENEO, Jarrow Formulas, Inc., Sensus (Cosun), COSUCRA., Nexira, Yakult Pharmaceutical Industry Co., Ltd., Prenexus Health., Cargill, Incorporated, FrieslandCampina Ingredients, Ingredion., Tereos SA, Dow, Kerry Group plc., Roquette Freres., Fonterra Co-Operative Group Limited, AIDP, SAMYANG HOLDINGS CORPORATION, Thera-Plantes Inc., Taiyo International, SOLACTIS, and others.

Recent Developmental Activities in the Prebiotics Ingredients Market:

In June 2022, FrieslandCampina Ingredients, a global functional ingredient supplier, announced the latest launch of a product under its Biotis brand, Biotis GOS-OP High Purity. FrieslandCampina Ingredients specifically developed the prebiotic to drive innovation in the growing gut health supplements market. Boasting a galactooligosaccharides (GOS) content of over 90%, Biotis GOS-OP High Purity is the company's purest prebiotic ingredient.

In October 2021, OptiBiotix Health PLC launched SnackSmart Fruit & Fibre gummies, the first consumer-facing product in the company's online store to contain the functional fiber and mineral blend, WellBiome, which promotes a healthy gut via a blend of non-digestible prebiotics and dietary fiber, glucomannan, and chromium.

Key Takeaways from the Prebiotics Ingredients Market Report Study

Market size analysis for current prebiotics ingredients market size (2023), and market forecast for 5 years (2024-2030)

Top key product/services/technology developments, mergers, acquisitions, partnerships, and joint ventures happened for the last 3 years

Key companies dominating the global prebiotics ingredients market.

Various opportunities available for the other competitor in the prebiotics ingredients market space.

What are the top-performing segments in 2023? How these segments will perform in 2030?

Which are the top-performing regions and countries in the current prebiotics ingredients market scenario?

Which are the regions and countries where companies should have concentrated on opportunities for prebiotic ingredients market growth in the coming future?

Target Audience who can be benefited from this Prebiotics Ingredients Market Report Study

Prebiotic ingredients providers

Research organizations and consulting companies

Prebiotics ingredients -related organizations, associations, forums, and other alliances

Government and corporate offices

Start-up companies, venture capitalists, and private equity firms

Distributors and traders dealing in prebiotic ingredients

Various end users who want to know more about the prebiotics ingredients market and the latest developments in the prebiotics ingredients market.

Frequently Asked Questions for the Prebiotics Ingredients Market:

1. What are prebiotics ingredients?

The prebiotic ingredients are the non-digestible food ingredients used in the gut to increase populations of healthy bacteria, aid digestion, and enhance the production of valuable vitamins.

2. What is the global market for prebiotic ingredients?

The global prebiotics ingredients market is estimated to grow at a CAGR of 10.13% during the forecast period from 2024 to 2030.

3. What are the drivers for the global prebiotics ingredients market?

The prebiotics ingredients market is witnessing positive market growth owing to factors such as the growing demand for prebiotics as a dietary supplement ingredient, increasing consumer spending on healthcare products owing to the rising health concerns in young age, rising burden of lactose intolerance, gastric spasm, flatulence, nausea, gas diarrhoea, and other digestive disorders, increasing new ingredients launches and approvals, presence of key players in the market, and others will create an exigency for the prebiotics ingredients market.

4. Who are the key players operating in the global prebiotics ingredients market?

Some of the key market players operating in the prebiotics ingredients market include BENEO, Jarrow Formulas, Inc., Sensus (Cosun), COSUCRA., Nexira, Yakult Pharmaceutical Industry Co., Ltd., Prenexus Health., Cargill, Incorporated, FrieslandCampina Ingredients, Ingredion., Tereos SA, Dow, Kerry Group plc., Roquette Freres., Fonterra Co-Operative Group Limited, AIDP, SAMYANG HOLDINGS CORPORATION, Thera-Plantes Inc., Taiyo International, SOLACTIS, and others.

5. Which region has the highest share of the prebiotics ingredients market?

Among all the regions, North America is estimated to hold the major revenue share in the global prebiotics ingredients market. This can be ascribed to the growing demand for prebiotics as a dietary supplement ingredient, the increasing consumer demand for plant-based products, the presence of domicile players in the region, and strategic activities by the key players in the region are the reasons which acts as a supportive factor for the North America prebiotics ingredients market growth.

Product Code: DISR0100

Table of Contents

1. Prebiotics Ingredients Market Report Introduction

2. Prebiotics Ingredients Market Executive Summary

  • 2.1. Scope of the Study
  • 2.2. Market at Glance
  • 2.3. Competitive Assessment

3. Regulatory Analysis

4. Prebiotics Ingredients Market Key Factors Analysis

  • 4.1. Prebiotics Ingredients Market Drivers
    • 4.1.1. Growing demand for prebiotics as a dietary supplement ingredient
    • 4.1.2. Increasing consumer spending on healthcare products owing to the rising health concerns in young age
    • 4.1.3. The rising burden of lactose intolerance, gastric spasm, flatulence, nausea, gas diarrhea, and other digestive disorders
  • 4.2. Prebiotics Ingredients Market Restraints and Challenges
    • 4.2.1. Complications related to overconsumption of prebiotic
    • 4.2.2. High Manufacturing Cost
  • 4.3. Prebiotics Ingredients Market Opportunities
    • 4.3.1. Heightened product launch frequency
    • 4.3.2. Growing technological advancements in developing inulin and oligosaccharides which are likely to replace sugar

5. Prebiotics Ingredients Market Porter's Five Forces Analysis

  • 5.1. Bargaining Power of Suppliers
  • 5.2. Bargaining Power of Consumers
  • 5.3. Threat of New Entrants
  • 5.4. Threat of Substitutes
  • 5.5. Competitive Rivalry

6. Prebiotics Ingredients Market Layout

  • 6.1. By Drug Class
    • 6.1.1. Inulin
    • 6.1.2. Fructo-oligosaccharide (FOS).
    • 6.1.3. Galacto-oligosaccharide (GOS)
    • 6.1.4. Others
  • 6.2. By Application
    • 6.2.1. Infant Formula
    • 6.2.2. Fortified Food and Beverage
    • 6.2.3. Dietary Supplements
    • 6.2.4. Animal Feed
    • 6.2.5. Others
  • 6.3. By Geography
    • 6.3.1. North America Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.1.1. United States Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.1.2. Canada Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.1.3. Mexico Prebiotics Ingredients Market Size in USD million (2021-2030)
    • 6.3.2. Europe Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.2.1. France Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.2.2. Germany Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.2.3. United Kingdom Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.2.4. Italy Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.2.5. Spain Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.2.6. Rest of Europe Prebiotics Ingredients Market Size in USD million (2021-2030)
    • 6.3.3. Asia-Pacific Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.3.1. China Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.3.2. Japan Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.3.3. India Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.3.4. Australia Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.3.5. South Korea Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.3.6. Rest of the Asia-Pacific Prebiotics Ingredients Market Size in USD million (2021-2030)
    • 6.3.4. Rest of the World (RoW) Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.4.1. Middle East Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.4.2. Africa Prebiotics Ingredients Market Size in USD million (2021-2030)
      • 6.3.4.3. South America Prebiotics Ingredients Market Size in USD million (2021-2030)

7. Prebiotics Ingredients Market Company and Product Profiles

  • 7.1. BENEO
    • 7.1.1. Company Overview
    • 7.1.2. Company Snapshot
    • 7.1.3. Financial Overview
    • 7.1.4. Product Listing
    • 7.1.5. Entropy
  • 7.2. Jarrow Formulas, Inc.
    • 7.2.1. Company Overview
    • 7.2.2. Company Snapshot
    • 7.2.3. Financial Overview
    • 7.2.4. Product Listing
    • 7.2.5. Entropy
  • 7.3. Sensus (Cosun)
    • 7.3.1. Company Overview
    • 7.3.2. Company Snapshot
    • 7.3.3. Financial Overview
    • 7.3.4. Product Listing
    • 7.3.5. Entropy
  • 7.4. COSUCRA
    • 7.4.1. Company Overview
    • 7.4.2. Company Snapshot
    • 7.4.3. Financial Overview
    • 7.4.4. Product Listing
    • 7.4.5. Entropy
  • 7.5. Nexira
    • 7.5.1. Company Overview
    • 7.5.2. Company Snapshot
    • 7.5.3. Financial Overview
    • 7.5.4. Product Listing
    • 7.5.5. Entropy
  • 7.6. Yakult Pharmaceutical Industry Co., Ltd.
    • 7.6.1. Company Overview
    • 7.6.2. Company Snapshot
    • 7.6.3. Financial Overview
    • 7.6.4. Product Listing
    • 7.6.5. Entropy
  • 7.7. Prenexus Health.
    • 7.7.1. Company Overview
    • 7.7.2. Company Snapshot
    • 7.7.3. Financial Overview
    • 7.7.4. Product Listing
    • 7.7.5. Entropy
  • 7.8. Cargill, Incorporated
    • 7.8.1. Company Overview
    • 7.8.2. Company Snapshot
    • 7.8.3. Financial Overview
    • 7.8.4. Product Listing
    • 7.8.5. Entropy
  • 7.9. FrieslandCampina Ingredients
    • 7.9.1. Company Overview
    • 7.9.2. Company Snapshot
    • 7.9.3. Financial Overview
    • 7.9.4. Product Listing
    • 7.9.5. Entropy
  • 7.10. Ingredion.
    • 7.10.1. Company Overview
    • 7.10.2. Company Snapshot
    • 7.10.3. Financial Overview
    • 7.10.4. Product Listing
    • 7.10.5. Entropy
  • 7.11. Tereos SA
    • 7.11.1. Company Overview
    • 7.11.2. Company Snapshot
    • 7.11.3. Financial Overview
    • 7.11.4. Product Listing
    • 7.11.5. Entropy
  • 7.12. Dow
    • 7.12.1. Company Overview
    • 7.12.2. Company Snapshot
    • 7.12.3. Financial Overview
    • 7.12.4. Product Listing
    • 7.12.5. Entropy
  • 7.13. Kerry Group plc.
    • 7.13.1. Company Overview
    • 7.13.2. Company Snapshot
    • 7.13.3. Financial Overview
    • 7.13.4. Product Listing
    • 7.13.5. Entropy
  • 7.14. Roquette Freres.
    • 7.14.1. Company Overview
    • 7.14.2. Company Snapshot
    • 7.14.3. Financial Overview
    • 7.14.4. Product Listing
    • 7.14.5. Entropy
  • 7.15. Fonterra Co-Operative Group Limited
    • 7.15.1. Company Overview
    • 7.15.2. Company Snapshot
    • 7.15.3. Financial Overview
    • 7.15.4. Product Listing
    • 7.15.5. Entropy
  • 7.16. AIDP
    • 7.16.1. Company Overview
    • 7.16.2. Company Snapshot
    • 7.16.3. Financial Overview
    • 7.16.4. Product Listing
    • 7.16.5. Entropy
  • 7.17. SAMYANG HOLDINGS CORPORATION
    • 7.17.1. Company Overview
    • 7.17.2. Company Snapshot
    • 7.17.3. Financial Overview
    • 7.17.4. Product Listing
    • 7.17.5. Entropy
  • 7.18. Thera-Plantes Inc.
    • 7.18.1. Company Overview
    • 7.18.2. Company Snapshot
    • 7.18.3. Financial Overview
    • 7.18.4. Product Listing
    • 7.18.5. Entropy
  • 7.19. Taiyo International
    • 7.19.1. Company Overview
    • 7.19.2. Company Snapshot
    • 7.19.3. Financial Overview
    • 7.19.4. Product Listing
    • 7.19.5. Entropy
  • 7.20. SOLACTIS
    • 7.20.1. Company Overview
    • 7.20.2. Company Snapshot
    • 7.20.3. Financial Overview
    • 7.20.4. Product Listing
    • 7.20.5. Entropy

8. KOL Views

9. Project Approach

10. About DelveInsight

11. Disclaimer & Contact Us

Product Code: DISR0100

List of Tables

  • Table 1: Competitive Analysis
  • Table 2: Prebiotics Ingredients Market Analysis in Global (2021-2030)
  • Table 3: Prebiotics Ingredients Market Analysis in Global by Type (2021-2030)
  • Table 4: Prebiotics Ingredients Market Analysis in Global by Application (2021-2030)
  • Table 5: Prebiotics Ingredients Market Analysis in Global by Geography (2021-2030)
  • Table 6: Prebiotics Ingredients Market Analysis in North America (2021-2030)
  • Table 7: Prebiotics Ingredients Market Analysis in the US (2021-2030)
  • Table 8: Prebiotics Ingredients Market Analysis in Canada (2021-2030)
  • Table 9: Prebiotics Ingredients Market Analysis in Mexico (2021-2030)
  • Table 10: Prebiotics Ingredients Market Analysis in Europe (2021-2030)
  • Table 11: Prebiotics Ingredients Market Analysis in France (2021-2030)
  • Table 12: Prebiotics Ingredients Market Analysis in Germany (2021-2030)
  • Table 13: Prebiotics Ingredients Market Analysis in the UK (2021-2030)
  • Table 14: Prebiotics Ingredients Market Analysis in Italy (2021-2030)
  • Table 15: Prebiotics Ingredients Market Analysis in Spain (2021-2030)
  • Table 16: Prebiotics Ingredients Market Analysis in the Rest of Europe (2021-2030)
  • Table 17: Prebiotics Ingredients Market Analysis in Asia-Pacific (2021-2030)
  • Table 18: Prebiotics Ingredients Market Analysis in China (2021-2030)
  • Table 19: Prebiotics Ingredients Market Analysis in Japan (2021-2030)
  • Table 20: Prebiotics Ingredients Market Analysis in India (2021-2030)
  • Table 21: Prebiotics Ingredients Market Analysis in Australia (2021-2030)
  • Table 22: Prebiotics Ingredients Market Analysis in South Korea (2021-2030)
  • Table 23: Prebiotics Ingredients Market Analysis in the Rest of Asia-Pacific (2021-2030)
  • Table 24: Prebiotics Ingredients Market Analysis in the Rest of the World (2021-2030)
  • Table 25: Prebiotics Ingredients Market Analysis in the Middle East (2021-2030)
  • Table 26: Prebiotics Ingredients Market Analysis in Africa (2021-2030)
  • Table 27: Prebiotics Ingredients Market Analysis in South America (2021-2030)

List of Figures

  • Figure 1: Competitive Analysis
  • Figure 2: Prebiotics Ingredients Market Analysis in Global (2021-2030)
  • Figure 3: Prebiotics Ingredients Market Analysis in Global by Type (2021-2030)
  • Figure 4: Prebiotics Ingredients Market Analysis in Global by Application (2021-2030)
  • Figure 5: Prebiotics Ingredients Market Analysis in Global by Geography (2021-2030)
  • Figure 6: Prebiotics Ingredients Market Analysis in North America (2021-2030)
  • Figure 7: Prebiotics Ingredients Market Analysis in the US (2021-2030)
  • Figure 8: Prebiotics Ingredients Market Analysis in Canada (2021-2030)
  • Figure 9: Prebiotics Ingredients Market Analysis in Mexico (2021-2030)
  • Figure 10: Prebiotics Ingredients Market Analysis in Europe (2021-2030)
  • Figure 11: Prebiotics Ingredients Market Analysis in France (2021-2030)
  • Figure 12: Prebiotics Ingredients Market Analysis in Germany (2021-2030)
  • Figure 13: Prebiotics Ingredients Market Analysis in the UK (2021-2030)
  • Figure 14: Prebiotics Ingredients Market Analysis in Italy (2021-2030)
  • Figure 15: Prebiotics Ingredients Market Analysis in Spain (2021-2030)
  • Figure 16: Prebiotics Ingredients Market Analysis in the Rest of Europe (2021-2030)
  • Figure 17: Prebiotics Ingredients Market Analysis in Asia-Pacific (2021-2030)
  • Figure 18: Prebiotics Ingredients Market Analysis in China (2021-2030)
  • Figure 19: Prebiotics Ingredients Market Analysis in Japan (2021-2030)
  • Figure 20: Prebiotics Ingredients Market Analysis in India (2021-2030)
  • Figure 21: Prebiotics Ingredients Market Analysis in Australia (2021-2030)
  • Figure 22: Prebiotics Ingredients Market Analysis in South Korea (2021-2030)
  • Figure 23: Prebiotics Ingredients Market Analysis in the Rest of Asia-Pacific (2021-2030)
  • Figure 24: Prebiotics Ingredients Market Analysis in the Rest of the World (2021-2030)
  • Figure 25: Prebiotics Ingredients Market Analysis in the Middle East (2021-2030)
  • Figure 26: Prebiotics Ingredients Market Analysis in Africa (2021-2030)
  • Figure 27: Prebiotics Ingredients Market Analysis in South America (2021-2030)
  • Figure 28: Market Drivers
  • Figure 29: Market Barriers
  • Figure 30: Market Opportunities
  • Figure 31: PORTER's Five Force Analysis
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