Digestive Health Products - Market Insights, Competitive Landscape, and Market Forecast - 2030

Digestive Health Products Market By Ingredients (Prebiotics, Probiotics, Enzymes, And Others), By Form (Tablet, Powder, Liquid, And Others), By Products (Dairy Products, Bakery Products & Cereals, Non-Alcoholic Beverages, And Others), by geography is estimated to register growth at a remarkable CAGR forecast during 2024-2030 owing to rising awareness on digestive health and increasing demand for nutritious and fortified food products

The global digestive health products market was valued at USD 39,345.36 million in 2023, growing at a CAGR of 7.75% during the forecast period from 2024 to 2030 to reach USD 61,444.73 million by 2030. The digestive health products market is slated to witness prosperity owing to factors such as rising awareness of digestive health, the growing importance of nutritious and fortified food products, the increasing prevalence of gastrointestinal tract ailments coupled with the increasing number of obese and overweight individuals, and the growing focus on improving the safety, affordability, and availability of digestive health products are further expected to result in the appreciable revenue growth in the digestive health products market during the forecast period (2024-2030).

Digestive Health Products Market Dynamics:

One of the noteworthy drivers for the digestive health products market is the increasing prevalence of gastrointestinal tract ailments such as inflammatory bowel disease (IBD), diarrhea, peptic ulcer disease, gastritis, gastroenteritis, and others. For instance, according to the European Federation of Crohn's and Ulcerative Colitis Associations 2022, worldwide around 10 million people are suffering from inflammatory bowel disease. As per Crohn's & Colitis Australia 2022, it was estimated that around 100,000 to 160,000 people were living with Crohn's disease and Ulcerative Colitis in Australia in 2022.

Also, during the summer season in tropical and subtropical countries like India the environmental temperature rises and easily reaches 37 degree Celsius, ideal for mesophilic bacteria to grow, which can potentially lead to bacterial food-borne diseases and digestive ailments such as typhoid, cholera, diarrhea, dehydration, and food poisoning among others and because of that demand for probiotics, prebiotics, antacids, and other digestive health products increases, driving the growth of digestive health care products market.

The increasing number of overweight and obese people across the globe including adults and children is anticipated to bolster the market growth for digestive health products. According to the World Obesity Federation 2022, it has been predicted that by 2030 about 1 billion people around the world, including 1 in 5 women and 1 in 7 men, will be living with obesity. As per the World Health Organization 2022, worldwide about 39 million children aged below 5 years were overweight or obese in 2020. Obesity and overweight pose threat to digestive health and can lead to the development of various gastrointestinal diseases such as Gastroesophageal reflux disease (GERD), Barrett's esophagus (BE), erosive esophagitis, constipation, indigestion, and others. Digestive health products such as dietary fiber supplements and probiotics can assist in weight loss and management.

The increasing demand for nutritious and fortified food is also going to assist in the market growth for digestive health care products. The problem of malnutrition or deficiency of nutrients is highly prevalent across the world. One cannot get all the required nutrients from the food they eat and face the problem of deficiency. The deficiency of calcium is among the common deficiencies that one suffers. Fortified foods in which the content of nutrients is deliberately increased help in the prevention, reduction, control, and management of nutrient deficiencies. For example, NESTLE a+ Nourish Milk is fortified with Vitamin A and D. It is also a natural source of calcium and protein.

However, stringent regulatory approvals and high R&D costs may act as a restraint in the market growth for digestive health products.

The digestive health products market was slightly impacted during the period of COVID- 19 pandemic owing to the imposition of lockdown as a necessary measure to stop the spread of COVID- 19 infection. The manufacturing, supply, import, export, selling, and other related activities of various digestive health products were hampered across the world. Also, the hotels, restaurants, and other fast food shops were closed down and the food delivery services were also affected, because of that people started relying on homemade food which led to a decline in the consumption of unhealthy fast food items and a decline in the number of associated digestive ailments. Thereby, decreasing the market for digestive health products. But, in the later stages of the pandemic, the demand for immunity-boosting digestive health products saw an increase, positively impacting the digestive health products market. Moreover, the post-pandemic area is going to be uplifting for the digestive health products market owing to the rise in the number of overweight and obese individuals as a result of a sedentary lifestyle during the pandemic, and the resumption of activities across the food and healthcare industry during the forecast period from 2024-2030.

Digestive Health Products Market Segment Analysis:

Digestive Health Products Market by Ingredients (Prebiotics, Probiotics, Enzymes, and Others), Form (Tablet, Powder, Liquid, and Others), Products (Dairy Products, Bakery Products & Cereals, Non-Alcoholic Beverages, and Others), Geography (North America, Europe, Asia-Pacific, and Rest of the World)

Based on the ingredients segment of the digestive health products market, the probiotics category is projected to register a significant growth in revenue in the digestive health products market during the forecast period (2024-2030).

This can be ascribed to the role of probiotics in maintaining good digestive health. Probiotics are living microorganisms when administered in adequate amounts confer health benefits on the host. Probiotics are largely available in the market as functional food or dietary supplements.

The digestive system faces damage from exposure to any disease-causing microorganisms, antibiotic treatment, genetic disorders, stress, excessive consumption of alcohol, high-fat diets, sugary foods, and others. The role of probiotics is to regenerate the digestive system by balancing or restoring the normal intestinal flora and thus preventing many digestive health problems including diarrhea, constipation, IBD, obesity, and others.

Probiotics boost our immune system and prepare the body for pathogenic invasion. They colonize themselves inside the gut, fill the spaces in the digestive system, and thereby restrict the growth and multiplication of other harmful microorganisms.

Probiotics also assist in weight loss and digestion. They also have the additional benefit of secreting vitamins such as vitamin B12, some essential amino acids, and enzymes.

Apart from aiding digestive health, probiotics may help in improving mental health issues such as stress, anxiety, depression, and obsessive-compulsive disorder (OCD) among others. Various probiotic-based products such as curd, yogurt, fruit drinks, and others if consumed regularly will prove beneficial for the overall health of a person.

Thereby, considering the growing demand for probiotics, numerous new products are being developed and launched in the market. For example, in September 2020, Lonza announced the launch of its first probiotic ingredient for sports nutrition in North America named TWK10® probiotic. TWK10® strain is the next generation of probiotics which is scientifically proven to effectively modulate gut microbiota for sports endurance and performance benefits.

Therefore, considering the advantages associated with probiotics in maintaining digestive health, this product category is expected to generate considerable revenue thereby pushing the overall growth of the global digestive health products market during the forecast period.

North America is expected to dominate the overall Digestive Health Products Market:

Among all the regions, North America is expected to lead in revenue generation in the global digestive health products market. This can be ascribed to the rising cases of gastrointestinal diseases such as Gastroesophageal Reflux Disease (GERD), peptic ulcers, constipation, diarrhea, pancreatitis, and others owing to poor eating and drinking habits, increasing demand for fortified food products, increasing disposable income, and a highly potent market in terms of product development and launches, and the local presence of key market players among other factors in the region.

As per data provided by the National Health and Nutrition Examination Survey (NHANES) (2023), the prevalence of obesity in 2020 was 41.9% in the US. The source further stated that the rates of severe obesity in the US rose from 4.7% in 2017 to 9.2% in 2020. Therefore, the rising prevalence of obesity will also lead to the rising use of digestive health products.

According to the National Institute of Diabetes and Digestive and Kidney Diseases 2020, about 20% of the US population have GERD. Additionally, the data published by the Centers for Disease Control and Prevention 2022 says that about 3 million people are living with IBD in the United States. As per the same source, around 80,000 children are expected to be suffering from IBD in the US.

Moreover, the increasing number of initiatives focused primarily on gastrointestinal health by government and non-government organizations in the region is also likely to assist in the market growth for digestive health products. For example, International Foundation for Gastrointestinal Disorders (IFFGD), a nonprofit education and research organization in the United States works closely with patients, families, physicians, investigators, regulators, and others to support people affected by gastrointestinal (GI) disorders. Their mission is to improve the digestive health of adults and children.

Therefore, the above-mentioned factors are expected to bolster the growth of the digestive health products market in the United States during the forecast period.

Digestive Health Products Market Key Players:

Some of the key market players operating in the digestive health products market include Lonza, Nutricia, Yakult Honsha Co., Ltd., Nestle, BASF SE, Kerry Group plc, Associated British Foods plc, Cargill, Anagenix, Ingredion Incorporated, Roquette Freres, NP Nutra®, Probi, Bayer AG, Deerland Probiotics & Enzymes, Pantheryx, Abbott, Amway Corp., EZZ Life Science Holdings, Arla Foods ambas, and others.

Recent Developmental Activities in the Digestive Health Products Market:

In September 2022, MegaFood®, a B-Corp crafting quality supplements, launched new Digestive Health Water Enhancers

In September 2022, Nestle's probiotic brand Garden of Life announced the launch of two new probiotics for supporting kids' growth and immune health in China.

In December 2022, EZZ Life Science Holdings announced the launch of two digestive health products EZZ Biotic EnGastro Capsule and EZZ Biotic HHP Support Probiotic that is intended for treating diarrhea and reducing symptoms of medically diagnosed Irritable Bowel Syndrome (IBS).

Key Takeaways from the Digestive Health Products Market Report Study

• Market size analysis for current digestive health products market size (2023), and market forecast for 5 years (2024-2030)
• The effect of the COVID-19 pandemic on this market is significant. To capture and analyze suitable indicators, our experts are closely watching the digestive health products market.
• Top key product developments, mergers, acquisitions, partnerships, and joint ventures happened over the last 3 years
• Key companies dominating the global digestive health products market.
• Various opportunities available for the other competitor in the digestive health products market space.
• What are the top-performing segments in 2023? How these segments will perform in 2030.
• Which are the top-performing regions and countries in the current digestive health products market scenario?
• Which are the regions and countries where companies should have concentrated on opportunities for digestive health products market growth in the coming future?

Target Audience who can be benefited From this Digestive Health Products Market Report Study

• Digestive health products providers
• Research organizations and consulting companies
• Digestive Health products -related organizations, associations, forums, and other alliances
• Government and corporate offices
• Start-up companies, venture capitalists, and private equity firms
• Distributors and Traders dealing in digestive health products
• Various distribution channels who want to know more about the digestive health products market and the latest product innovations in the digestive health products market.

Frequently Asked Questions for the Digestive Health Products Market:

1. What are digestive health products?

Digestive health products including probiotics, prebiotics, functional food, and beverages among others are intended for maintaining good digestive health and preventing digestive ailments such as IBD, diarrhea, constipation, GERD, gastritis, and many others by aiding the process of digestion and boosting the body's immunity to fight off against disease-causing microorganisms.

2. What is the market for the global digestive health products?

The global digestive health products market was valued at USD 39,345.36 million in 2023, growing at a CAGR of 7.75% during the forecast period from 2024 to 2030 to reach USD 61,444.73 million by 2030.

3. What are the drivers for the global digestive health products market?

The digestive health products market is slated to witness prosperity owing to factors such as increasing awareness on digestive health, increasing demand for nutritious and fortified food, growing prevalence of gastrointestinal ailments, increasing number of obese and overweight individuals, and the growing focus on improving the safety, affordability, and availability of digestive health products for people are further expected to result in the appreciable revenue growth in the digestive health products market during the forecast period (2024-2030).

4. Who are the key players operating in the global digestive health products market?

Some of the key market players operating in the digestive health products market include Lonza, Nutricia, Yakult Honsha Co., Ltd., Nestle, BASF SE, Kerry Group plc, Associated British Foods plc, Cargill, Anagenix, Ingredion Incorporated, Roquette Freres, NP Nutra®, Probi, Bayer AG, Deerland Probiotics & Enzymes, Pantheryx, Abbott, Amway Corp., EZZ Life Science Holdings, Arla Foods amba, and others.

5. Which region has the highest share in the digestive health products market?

North America is expected to dominate the overall digestive health products market during the forecast period, 2024 to 2030. This can be ascribed to the increasing consumption of digestive health products for maintaining digestive health owing to the rising number of gastrointestinal diseases and increasing sedentary lifestyle, increasing disposable personal income, and a highly potent market in terms of product development and launches, government and non-government initiatives, and the local presence of key market players among other factors in the region.