MEA Ready-to-Drink (RTD) Protein Beverages Market - Industry Trends and Forecast to 2030

Description

List of Tables

The Middle East and Africa ready-to-drink (RTD) protein beverages market is expected to reach USD 147.22 million by 2030 from USD 96.24 million in 2022, growing at a CAGR of 5.5% in the forecast period of 2023 to 2030.

Market Segmentation

Middle East and Africa Ready-to-Drink (RTD) Protein Beverages Market, By Product Type (Energy Beverages, Juice Beverages, Protein Shakes, Plant-Based Milk Beverages, Weight Management Beverages, Clinical Beverages, and Others), Source (Animal-Based and Plant-Based), Flavor (Orange, Mango, Strawberry, Mixed Fruit, Pineapple, Lemon, Raspberry, Original/Regular, Watermelon, Blueberry, Fruit Punch, Mocha, Green Apple, Cherry, Herbal, Aloe Vera, and Others), Calorie Count (Low Calories, High Calories, and Zero Calorie), Consumers (Gym Enthusiast, Athletes, and Regular Consumer), Claim (Preservatives Free, Gluten Free, Non-GMO, Fat Free, All of the Above Claims, and Others), Sugar Count (Low Sugar, High Sugar, and Zero Sugar), Packaging Type (Bottles, Cans, and Cartons), Packaging Size (201-300 ml, 301-400 ml, 401-500 ml, More than 500 ml, 101-200 ml, and Less than 100 ml), Distribution Channel (Non-Store Retailers and Store Based Retailers), Country (South Africa, Egypt, U.A.E., Saudi Arabia, Kuwait, and Rest of Middle East and Africa) - Industry Trends and Forecast to 2030.

Market Dynamics

Drivers

Rising trend of convenience and on-the-go lifestyles

Increasing trend of healthy and protein-rich diets

Restraints

Price sensitivity of various products

Availability of other protein substitutes

Opportunities

Diversified range of beverages in various flavors and packaging

Rising demand for vegan and plant-based drinks

Market Players

Some of the key market players operating in the Middle East and Africa ready-to-drink (RTD) protein beverages market are:

USN - Ultimate Sports Nutrition
QNT SA
Bolthouse Farms, Inc.
Huel Limited
Upbeat Drinks Ltd
UFIT High Protein Drinks
Shakes & Snacks
KRUGER GROUP
GRENADE [UK] LIMITED
Nestle
PepsiCo
Abbott
Optimum Nutrition
Danone S.A.
BELLRING BRANDS, INC. (BRBR)
Jake Nutritionals B.V.
Amway Corp
Organicobeverages
AQUATEIN
Nutramino
The Alternativive Company

1 INTRODUCTION 10

1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET DEFINITION 10
1.3 OVERVIEW OF THE MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET 10
1.4 CURRENCY AND PRICING 12
1.5 LIMITATIONS 12
1.6 MARKETS COVERED 13

2 MARKET SEGMENTATION 17

2.1 MARKETS COVERED 17
2.2 GEOGRAPHICAL SCOPE 18
2.3 YEARS CONSIDERED FOR THE STUDY 19
2.4 CURRENCY AND PRICING 19
2.5 DBMR TRIPOD DATA VALIDATION MODEL 20
2.6 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 23
2.7 DBMR MARKET POSITION GRID 24
2.8 MULTIVARIATE MODELLING 25
2.9 TYPE LIFELINE CURVE 26
2.10 SECONDARY SOURCES 27
2.11 ASSUMPTIONS 28

3 EXECUTIVE SUMMARY 29

4 PREMIUM INSIGHTS 32

4.1 FACTORS INFLUENCING PURCHASING DECISION OF CUSTOMERS 33
- 4.1.1 PRODUCT PRICING 33
- 4.1.2 MARKETING CAMPAIGNS 33
- 4.1.3 ECONOMIC CONDITIONS 33
- 4.1.4 AUTHENTICITY OF PRODUCTS 33
- 4.1.5 NUTRITIONAL CONTENT 33
4.2 IMPORT-EXPORT ANALYSIS 34
4.3 PRICE INDEX 36
4.4 PRODUCTION CONSUMPTION ANALYSIS 37

5 MARKET OVERVIEW 38

5.1 DRIVERS 40
- 5.1.1 RISING TREND OF CONVENIENCE AND ON-THE-GO LIFESTYLES 40
- 5.1.2 INCREASING TREND OF HEALTHY AND PROTEIN-RICH DIETS 40
5.2 RESTRAINTS 41
- 5.2.1 PRICE SENSITIVITY OF VARIOUS PRODUCTS 41
- 5.2.2 AVAILABILITY OF OTHER PROTEIN SUBSTITUTES 41
5.3 OPPORTUNITIES 42
- 5.3.1 DIVERSIFIED RANGE OF BEVERAGES IN VARIOUS FLAVOURS AND PACKAGING 42
- 5.3.2 RISING DEMAND FOR VEGAN AND PLANT-BASED DIETS 42
5.4 CHALLENGES 43
- 5.4.1 STRINGENT REGULATIONS BY VARIOUS AUTHORITIES 43
- 5.4.2 STIFF COMPETITION AMONG KEY MARKET PLAYERS 44

6 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET, BY REGION 45

6.1 MIDDLE EAST & AFRICA 46

7 COMPANY LANDSCAPE 48

7.1 COMPANY SHARE ANALYSIS: MIDDLE EAST & AFRICA 48

8 SWOT ANALYSIS 49

9 COMPANY PROFILES 50

9.1 PEPSICO 50
- 9.1.1 COMPANY SNAPSHOT 50
- 9.1.2 REVENUE ANALYSIS 51
- 9.1.3 COMPANY SHARE ANALYSIS 51
- 9.1.4 PRODUCT PORTFOLIO 51
- 9.1.5 RECENT DEVELOPMENT 52
9.2 NESTLE 53
- 9.2.1 COMPANY SNAPSHOT 53
- 9.2.2 REVENUE ANALYSIS 53
- 9.2.3 COMPANY SHARE ANALYSIS 54
- 9.2.4 PRODUCT PORTFOLIO 54
- 9.2.5 RECENT DEVELOPMENT 54
9.3 BOLTHOUSE FARMS, INC. 55
- 9.3.1 COMPANY SNAPSHOT 55
- 9.3.2 COMPANY SHARE ANALYSIS 55
- 9.3.3 PRODUCT PORTFOLIO 56
- 9.3.4 RECENT DEVELOPMENT 56
9.4 BELLRING BRANDS, INC. (BRBR) 57
- 9.4.1 COMPANY SNAPSHOT 57
- 9.4.2 REVENUE ANALYSIS 57
- 9.4.3 COMPANY SHARE ANALYSIS 58
- 9.4.4 PRODUCT PORTFOLIO 58
- 9.4.5 RECENT DEVELOPMENTS 58
9.5 ABBOTT 60
- 9.5.1 COMPANY SNAPSHOT 60
- 9.5.2 REVENUE ANALYSIS 60
- 9.5.3 COMPANY SHARE ANALYSIS 61
- 9.5.4 PRODUCT PORTFOLIO 61
- 9.5.5 RECENT DEVELOPMENTS 61
9.6 AMWAY CORP
- 9.6.1 COMPANY SNAPSHOT 62
- 9.6.2 PRODUCT PORTFOLIO 62
- 9.6.3 RECENT DEVELOPMENT 62
9.7 AQUATEIN 63
- 9.7.1 COMPANY SNAPSHOT 63
- 9.7.2 PRODUCT PORTFOLIO 63
- 9.7.3 RECENT DEVELOPMENT 63
9.8 DANONE S.A. 64
- 9.8.1 COMPANY SNAPSHOT 64
- 9.8.2 REVENUE ANALYSIS 64
- 9.8.3 PRODUCT PORTFOLIO 65
- 9.8.4 RECENT DEVELOPMENT 65
9.9 GRENADE [UK] LIMITED 66
- 9.9.1 COMPANY SNAPSHOT 66
- 9.9.2 PRODUCT PORTFOLIO 66
- 9.9.3 RECENT DEVELOPMENTS 66
9.10 HUEL LIMITED 67
- 9.10.1 COMPANY SNAPSHOT 67
- 9.10.2 PRODUCT PORTFOLIO 67
- 9.10.3 RECENT DEVELOPMENT 67
9.11 JAKE NUTRITIONALS B.V. 68
- 9.11.1 COMPANY SNAPSHOT 68
- 9.11.2 PRODUCT PORTFOLIO 68
- 9.11.3 RECENT DEVELOPMENT 68
9.12 KRUGER GROUP 69
- 9.12.1 COMPANY SNAPSHOT 69
- 9.12.2 PRODUCT PORTFOLIO 69
- 9.12.3 RECENT DEVELOPMENTS 69
9.13 NUTRAMINO 70
- 9.13.1 COMPANY SNAPSHOT 70
- 9.13.2 PRODUCT PORTFOLIO 70
- 9.13.3 RECENT DEVELOPMENT 70
9.14 OPTIMUM NUTRITION 71
- 9.14.1 COMPANY SNAPSHOT 71
- 9.14.2 PRODUCT PORTFOLIO 71
- 9.14.3 RECENT DEVELOPMENT 71
9.15 ORGANICOBEVERAGES 72
- 9.15.1 COMPANY SNAPSHOT 72
- 9.15.2 PRODUCT PORTFOLIO 72
- 9.15.3 RECENT DEVELOPMENT 72
9.16 QNT SA 73
- 9.16.1 COMPANY SNAPSHOT 73
- 9.16.2 PRODUCT PORTFOLIO 73
- 9.16.3 RECENT DEVELOPMENTS 73
9.17 THE ALTERNATIVIVE COMPANY 74
- 9.17.1 COMPANY SNAPSHOT 74
- 9.17.2 PRODUCT PORTFOLIO 74
- 9.17.3 RECENT DEVELOPMENT 74
9.18 UFIT HIGH PROTEIN DRINKS, SHAKES & SNACKS 75
- 9.18.1 COMPANY SNAPSHOT 75
- 9.18.2 PRODUCT PORTFOLIO 75
- 9.18.3 RECENT DEVELOPMENTS 75
9.19 UPBEAT DRINKS LTD 76
- 9.19.1 COMPANY SNAPSHOT 76
- 9.19.2 PRODUCT PORTFOLIO 76
- 9.19.3 RECENT DEVELOPMENT 76
9.20 USN - ULTIMATE SPORTS NUTRITION 77
- 9.20.1 COMPANY SNAPSHOT 77
- 9.20.2 PRODUCT PORTFOLIO 77
- 9.20.3 RECENT DEVELOPMENT 77

10 QUESTIONNAIRE 78

11 RELATED REPORTS 83

LIST OF TABLES

TABLE 1 IMPORT DATA OF WORLD AND TOP 5 COUNTRIES (2022) FOR "PROTEIN CONCENTRATES AND TEXTURED PROTEIN SUBSTANCES"; HS CODE OF PRODUCT: 210610 34
TABLE 2 IMPORT DATA OF WORLD AND TOP 5 COUNTRIES (2022) FOR "PROTEIN CONCENTRATES AND TEXTURED PROTEIN SUBSTANCES"; HS CODE OF PRODUCT: 210610 34
TABLE 3 EXPORT DATA OF WORLD AND TOP 5 COUNTRIES (2022) FOR " PROTEIN CONCENTRATES AND TEXTURED PROTEIN SUBSTANCES"; HS CODE OF PRODUCT: 210610 34
TABLE 4 EXPORT DATA OF WORLD AND TOP 5 COUNTRIES (2022) FOR " PROTEIN CONCENTRATES AND TEXTURED PROTEIN SUBSTANCES"; HS CODE OF PRODUCT: 210610 35
TABLE 5 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET, BY REGION, 2021-2030, AVERAGE SELLING PRICE (USD/TONS) 36

LIST OF FIGURES

FIGURE 1 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET: SEGMENTATION 16
FIGURE 2 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET: DATA TRIANGULATION 19
FIGURE 3 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET: DROC ANALYSIS 20
FIGURE 4 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET: MIDDLE EAST & AFRICA VS REGIONAL MARKET ANALYSIS 21
FIGURE 5 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET: COMPANY RESEARCH ANALYSIS 21
FIGURE 6 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET: INTERVIEW DEMOGRAPHICS 22
FIGURE 7 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET: DBMR MARKET POSITION GRID 23
FIGURE 8 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET: SEGMENTATION 30
FIGURE 9 THE RISING TREND OF CONVENIENCE AND ON-THE-GO LIFESTYLES IS DRIVING THE GROWTH OF THE MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET IN THE FORECAST PERIOD OF 2023 TO 2030 31
FIGURE 10 PROTEIN SHAKES SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET IN 2023 AND 2030 31
FIGURE 11 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES OF THE MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET 38
FIGURE 12 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET: SNAPSHOT (2022) 45
FIGURE 13 MIDDLE EAST & AFRICA READY-TO-DRINK (RTD) PROTEIN BEVERAGES MARKET: COMPANY SHARE 2022 (%) 47