NA Dried Cranberry Market - Industry Trends and Forecast to 2030

List of Tables

North America dried cranberry market is expected to reach USD 505,895.93 thousand by 2030 from USD 343,211.43 thousand in 2022, growing at a CAGR of 5.1% during the forecast period of 2023 to 2030.

Market Segmentation

North America Dried Cranberry Market, By Product Type (Sun Dried, Air Dried, Freeze Dried, and Others), Nature (Organic and Conventional), Sugar Category (Sweetened and Unsweetened), Form (Diced/Cut, Whole and Granules), End Use (Food Processing Industry, Household/Retail, Food Service Sector and Others), Distribution Channel (Direct and Indirect), Country (U.S., Canada, and Mexico) - Industry Trends and Forecast to 2030.

North America Dried Cranberry Market Dynamics

Driver

Increasing preference for on-the-go diets

Restraint

Excessive usage of fertilizers

Opportunitity

Development of cutting-edge and efficient drying process technologies

Market Players

Some of the key players operating in the North America dried cranberry market are:

Badger State Fruit Processing, Inc.
Decas Cranberry Products, Inc.
Honestly Cranberry
MEDURI FARMS.
Ocean Spray
Citadelle
Eden Foods
Wetherby Cranberry Company
KAREN'S NATURALS
Fruit d'Or
GRACELAND FRUIT, INC

1 INTRODUCTION 11

1.1 OBJECTIVES OF THE STUDY 11
1.2 MARKET DEFINITION 11
1.3 OVERVIEW 11
1.4 LIMITATIONS 13
1.5 MARKETS COVERED 13

2 MARKET SEGMENTATION 17

2.1 MARKETS COVERED 17
2.2 GEOGRAPHICAL SCOPE 18
2.3 YEARS CONSIDERED FOR THE STUDY 19
2.4 CURRENCY AND PRICING 19
2.5 DBMR TRIPOD DATA VALIDATION MODEL 20
2.6 TECHNOLOGY LIFELINE CURVE 23
2.7 MULTIVARIATE MODELING 24
2.8 PRIMARY INTERVIEWS WITH KEY OPINION LEADERS 25
2.9 DBMR MARKET POSITION GRID 27
2.10 MARKET END COVERAGE GRID 28
2.11 DBMR MARKET CHALLENGE MATRIX 29
2.12 DBMR VENDOR SHARE ANALYSIS 30
2.13 SECONDARY SOURCES 31
2.14 ASSUMPTIONS 31

3 EXECUTIVE SUMMARY 32

4 PREMIUM INSIGHTS 34

4.1 PORTER'S FIVE FORCES 35
- 4.1.1 THREAT OF NEW ENTRANTS 35
- 4.1.2 THREAT OF SUBSTITUTE PRODUCTS 36
- 4.1.3 BARGAINING POWER OF BUYERS/CONSUMERS 36
- 4.1.4 BARGAINING POWER OF SUPPLIERS 36
- 4.1.5 INTENSITY OF COMPETITIVE RIVALRY 36
4.2 BRAND SHARE ANALYSIS 37
4.3 CONSUMER BUYING BEHAVIOUR 38
- 4.3.1 TASTE AND FLAVOR 38
- 4.3.2 NUTRITIONAL BENEFITS 38
- 4.3.3 CONVENIENCE 38
- 4.3.4 HEALTH AWARENESS 38
- 4.3.5 VERSATILITY 38
- 4.3.6 MARKETING AND PACKAGING 39
4.4 GROWTH STRATEGIES ADOPTED BY KEY MARKET PLAYERS 40
4.5 IMPACT OF ECONOMIC SLOWDOWN 41
- 4.5.1 IMPACT ON PRICE 41
- 4.5.2 IMPACT ON SUPPLY CHAIN 41
- 4.5.3 IMPACT ON SHIPMENT 41
- 4.5.4 IMPACT ON COMPANY'S STRATEGIC DECISIONS 41
4.6 IMPORT EXPORT SCENARIO 42
4.7 OVERVIEW OF TECHNOLOGICAL ADVANCEMENTS 43
- 4.7.1 ADVANCED DRYING TECHNIQUES 43
- 4.7.2 SORTING AND GRADING SYSTEMS 43
- 4.7.3 PACKAGING INNOVATIONS 43
- 4.7.4 QUALITY CONTROL AND TRACEABILITY 43
- 4.7.5 SUSTAINABLE PROCESSING 43
- 4.7.6 NUTRITIONAL ANALYSIS 43
- 4.7.7 PRODUCT DIVERSIFICATION 44
4.8 INDUSTRY TRENDS AND FUTURE PERSPECTIVE 45
- 4.8.1 RISING ADOPTION OF ADVANCED TECHNOLOGIES IN DRIED CRANBERRY INDUSTRY 45
- 4.8.2 CERTIFICATIONS AND LABELING CLAIMS AMONG MANUFACTURERS 45
- 4.8.3 BUSINESS EXPANSIONS THROUGH DIFFERENT STRATEGIC DECISIONS 46
- 4.8.4 FUTURE PERSPECTIVE 46
4.9 PRICE INDEX 47
4.10 RAW MATERIAL SOURCING ANALYSIS 48
- 4.10.1 CRANBERRY-PRODUCING REGIONS 48
- 4.10.2 SEASONALITY AND HARVESTING 48
- 4.10.3 QUALITY PARAMETERS AND GRADING 48
- 4.10.4 TRANSPORT AND LOGISTICS 48
- 4.10.5 TRACEABILITY AND COMPLIANCE 48
- 4.10.6 DIVERSIFICATION OF SOURCING 48
- 4.10.7 ENVIRONMENTAL CONSIDERATIONS 49
4.11 SUPPLY CHAIN ANALYSIS 50
- 4.11.1 OVERVIEW 50
- 4.11.2 LOGISTIC COST SCENARIO 50
- 4.11.3 IMPORTANCE OF LOGISTICS SERVICE PROVIDERS 51
4.12 VALUE CHAIN ANALYSIS 52
4.13 PRODUCTION CONSUMPTION ANALYSIS 54

5 REGULATORY FRAMEWORK AND GUIDELINES 55

6 MARKET OVERVIEW 56

6.1 DRIVERS 58
- 6.1.1 INCREASING PREFERENCE FOR ON-THE-GO DIETS 58
- 6.1.2 RISING PLANT-BASED AND VEGAN FOOD TRENDS 59
- 6.1.3 HEALTH BENEFITS ASSOCIATED WITH THE CONSUMPTION OF DRIED CRANBERRIES 59
6.2 RESTRAINT 60
- 6.2.1 EXCESSIVE USAGE OF FERTILIZERS 60
6.3 OPPORTUNITIES 61
- 6.3.1 DEVELOPMENT OF CUTTING-EDGE AND EFFICIENT DRYING PROCESS TECHNOLOGIES 61
- 6.3.2 INCREASED USE OF DRIED CRANBERRIES IN A VARIETY OF FOOD PRODUCTS 62
6.4 CHALLENGES 63
- 6.4.1 LACK OF STANDARDIZED SUPPLY CHAIN 63
- 6.4.2 UNCERTAIN PRODUCTION OWING TO ABIOTIC AND BIOTIC STRESS 64

7 NORTH AMERICA DRIED CRANBERRY MARKET : BY REGION 65

7.1 NORTH AMERICA 65

8 NORTH AMERICA DRIED CRANBERRY MARKET: COMPANY LANDSCAPE 68

8.1 COMPANY SHARE ANALYSIS: NORTH AMERICA 68

9 SWOT ANALYSIS 69

10 COMPANY PROFILES 70

10.1 DECAS CRANBERRY PRODUCTS, INC. 70
- 10.1.1 COMPANY SNAPSHOT 70
- 10.1.2 COMPANY SHARE ANALYSIS 70
- 10.1.3 PRODUCT PORTFOLIO 71
- 10.1.4 RECENT UPDATES 71
10.2 OCEAN SPRAY 72
- 10.2.1 COMPANY SNAPSHOT 72
- 10.2.2 COMPANY SHARE ANALYSIS 72
- 10.2.3 PRODUCT PORTFOLIO 73
- 10.2.4 RECENT DEVELOPMENTS 73
10.3 CITADELLE 74
- 10.3.1 COMPANY SNAPSHOT 74
- 10.3.2 COMPANY SHARE ANALYSIS 74
- 10.3.3 PRODUCT PORTFOLIO 75
- 10.3.4 RECENT DEVELOPMENT 75
10.4 WETHERBY CRANBERRY COMPANY 76
- 10.4.1 COMPANY SNAPSHOT 76
- 10.4.2 COMPANY SHARE ANALYSIS 76
- 10.4.3 PRODUCT PORTFOLIO 77
- 10.4.4 RECENT DEVELOPMENT 77
10.5 GRACELAND FRUIT, INC. 78
- 10.5.1 COMPANY SNAPSHOT 78
- 10.5.2 COMPANY SHARE ANALYSIS 78
- 10.5.3 PRODUCT PORTFOLIO 79
- 10.5.4 RECENT DEVELOPMENT 79
10.6 BADGER STATE FRUIT PROCESSING, INC. 80
- 10.6.1 COMPANY SNAPSHOT 80
- 10.6.2 PRODUCT PORTFOLIO 80
- 10.6.3 RECENT DEVELOPMENT 80
10.7 DEL MONTE FOODS, INC. 81
- 10.7.1 COMPANY SNAPSHOT 81
- 10.7.2 REVENUE ANALYSIS 81
- 10.7.3 PRODUCT PORTFOLIO 82
- 10.7.4 RECENT DEVELOPMENT 82
10.8 EDEN FOODS 83
- 10.8.1 COMPANY SNAPSHOT 83
- 10.8.2 PRODUCT PORTFOLIO 83
- 10.8.3 RECENT DEVELOPMENT 83
10.9 FRUIT D'OR 84
- 10.9.1 COMPANY SNAPSHOT 84
- 10.9.2 PRODUCT PORTFOLIO 84
- 10.9.3 RECENT DEVELOPMENT 86
10.10 HAPPILO INTERNATIONAL PRIVATE LIMITED 87
- 10.10.1 COMPANY SNAPSHOT 87
- 10.10.2 PRODUCT PORTFOLIO 87
- 10.10.3 RECENT DEVELOPMENT 87
10.11 HONESTLY CRANBERRY 88
- 10.11.1 COMPANY SNAPSHOT 88
- 10.11.2 PRODUCT PORTFOLIO 88
- 10.11.3 RECENT DEVELOPMENT 88
10.12 KAREN'S NATURALS 89
- 10.12.1 COMPANY SNAPSHOT 89
- 10.12.2 PRODUCT PORTFOLIO 89
- 10.12.3 RECENT DEVELOPMENT 89
10.13 MEDURI FARMS 90
- 10.13.1 COMPANY SNAPSHOT 90
- 10.13.2 PRODUCT PORTFOLIO 90
- 10.13.3 RECENT DEVELOPMENT 90
10.14 ROSTAA SUPEROODS 91
- 10.14.1 COMPANY SNAPSHOT 91
- 10.14.2 PRODUCT PORTFOLIO 91
- 10.14.3 RECENT DEVELOPMENT 91
10.15 ROYAL NUT COMPANY 92
- 10.15.1 COMPANY SNAPSHOT 92
- 10.15.2 PRODUCT PORTFOLIO 92
- 10.15.3 RECENT DEVELOPMENT 92
10.16 ROYAL RIDGE FRUITS 93
- 10.16.1 COMPANY SNAPSHOT 93
- 10.16.2 PRODUCT PORTFOLIO 93
- 10.16.3 RECENT DEVELOPMENTS 93
10.17 SISTERS FRUIT COMPANY 94
- 10.17.1 COMPANY SNAPSHOT 94
- 10.17.2 PRODUCT PORTFOLIO 94
- 10.17.3 RECENT DEVELOPMENT 94
10.18 SUN-MAID GROWERS OF CALIFORNIA 95
- 10.18.1 COMPANY SNAPSHOT 95
- 10.18.2 PRODUCT PORTFOLIO 95
- 10.18.3 RECENT DEVELOPMENT 95
10.19 TRAINA HOME GROWN 96
- 10.19.1 COMPANY SNAPSHOT 96
- 10.19.2 PRODUCT PORTFOLIO 96
- 10.19.3 RECENT DEVELOPMENT 96
10.20 WONDERLAND FOODS 97
- 10.20.1 COMPANY SNAPSHOT 97
- 10.20.2 PRODUCT PORTFOLIO 97
- 10.20.3 RECENT DEVELOPMENT 97

11 QUESTIONNAIRE 98

12 RELATED REPORTS 102

LIST OF TABLES

TABLE 1 REGULATORY FRAMEWORK AND GUIDELINES 55

LIST OF FIGURES

FIGURE 1 NORTH AMERICA DRIED CRANBERRY MARKET: SEGMENTATION 16
FIGURE 2 NORTH AMERICA DRIED CRANBERRY MARKET: DATA TRIANGULATION 19
FIGURE 3 NORTH AMERICA DRIED CRANBERRY MARKET: DROC ANALYSIS 20
FIGURE 4 NORTH AMERICA DRIED CRANBERRY MARKET: NORTH AMERICA VS REGIONAL MARKET ANALYSIS 21
FIGURE 5 NORTH AMERICA DRIED CRANBERRY MARKET: COMPANY RESEARCH ANALYSIS 21
FIGURE 6 NORTH AMERICA DRIED CRANBERRY MARKET: THE TECHNOLOGY LIFE LINE CURVE 22
FIGURE 7 NORTH AMERICA DRIED CRANBERRY MARKET: MULTIVARIATE MODELLING 23
FIGURE 8 NORTH AMERICA DRIED CRANBERRY MARKET: INTERVIEW DEMOGRAPHICS 24
FIGURE 9 NORTH AMERICA DRIED CRANBERRY MARKET: DBMR MARKET POSITION GRID 26
FIGURE 10 NORTH AMERICA DRIED CRANBERRY MARKET: MARKET END COVERAGE GRID 27
FIGURE 11 NORTH AMERICA DRIED CRANBERRY MARKET: THE MARKET CHALLENGE MATRIX 28
FIGURE 12 NORTH AMERICA DRIED CRANBERRY MARKET: VENDOR SHARE ANALYSIS 29
FIGURE 13 NORTH AMERICA DRIED CRANBERRY MARKET: SEGMENTATION 32
FIGURE 14 HEALTH BENEFITS ASSOCIATED WITH THE CONSUMPTION OF DRIED CRANBERRIES IS EXPECTED TO DRIVE THE GROWTH OF THE NORTH AMERICA DRIED CRANBERRY MARKET IN THE FORECAST PERIOD 33
FIGURE 15 THE SUN DRIED SEGMENT IS EXPECTED TO ACCOUNT FOR THE LARGEST MARKET SHARE OF THE NORTH AMERICA DRIED CRANBERRY MARKET IN 2023 AND 2030 33
FIGURE 16 IMPORT EXPORT SCENARIO (TONS) 41
FIGURE 17 ESTIMATED PRICE PER TON (USD) 46
FIGURE 18 VALUE CHAIN OF DRIED CRANBERRIES 51
FIGURE 19 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES OF THE NORTH AMERICA DRIED CRANBERRY MARKET 56
FIGURE 20 NORTH AMERICA DRIED CRANBERRY MARKET: SNAPSHOT (2022) 64
FIGURE 21 NORTH AMERICA DRIED CRANBERRY MARKET: SNAPSHOT (2022) 65
FIGURE 22 NORTH AMERICA DRIED CRANBERRY MARKET: BY COUNTRY (2023 & 2030) 65
FIGURE 23 NORTH AMERICA DRIED CRANBERRY MARKET: BY COUNTRY (2023 & 2030) 66
FIGURE 24 NORTH AMERICA DRIED CRANBERRY MARKET: BY CATEGORY (2023 - 2030) 66
FIGURE 25 NORTH AMERICA DRIED CRANBERRY MARKET: COMPANY SHARE 2022 (%) 67