India Faith Based Tourism Market, By Purpose of Visit, By Type of Amenities

India Faith Based Tourism Market is estimated to be valued at USD 1,361.1 Mn in 2025 and is expected to reach USD 3,689.5 Mn by 2032, growing at a compound annual growth rate (CAGR) of 15.3% from 2025 to 2032.

Figure. India Faith Based Tourism Market Share (%), by purpose of visit 2025

India has a diverse culture embedded with religious aspects. With growing religious tourism worldwide, the India faith based tourism market is emerging as a lucrative segment. India is home to major world religions like Hinduism, Buddhism, Jainism, Sikhism, and others, making it a rich landscape for faith based experiences. Various religious sites, temples, mosques, churches, ashrams, and monasteries attract millions of both domestic and international pilgrims and tourists every year. The market is largely driven by devotees and pilgrims visiting religious destinations like Varanasi, Mumbai, Amritsar, Bengaluru, and major centers of different religions. However, with increasing niche interest in experiential and cultural tourism, even casual travelers are opting for faith-based itineraries combining landscapes, rituals and local way of life. This presents significant opportunities for the market to grow.

Market Dynamics:

The India faith based tourism market is primarily driven by growing domestic religious tourism and significant investments in the infrastructure development of major pilgrimage sites. India receives the highest number of pilgrims visiting religious sites like Vaishno Devi shrine and Tirupati Balaji temple annually. Growing connectivity and transport facilities have made remote religious places more accessible, boosting regional faith tourism inbound. Moreover, government initiatives promoting religious circuits as experiential tourism draws both international & domestic travelers. However, lack of standardized facilities, services across sites act as a restraint. The market also faces threat from rising cases of crimes/frauds pulling tourist footfalls in some areas. Nevertheless, opportunities lie in promoting lesser known monasteries and shrines through targeted campaigns, online presence, and building an organized faith tourism circuit, integrating multiple destinations across states. This would aid in expanding the market reach as well as augmenting benefits among local communities.

Key Features of the Study:

• This report provides an in-depth analysis of the India faith based tourism market, and provides market size (US$ Mn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the India faith based tourism market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include MakeMyTrip, Thomas Cook (India) Ltd, Cox & Kings Ltd, Mahindra Holidays & Resorts India Ltd, Yatra Online Pvt Ltd, International Travel House Ltd, Expedia, Ibibo Group, SOTC Travel Limited, Kesari Tours, Cleartrip, EasyMyTrip, Balmer Lawrie Travel & Vacations, Holy Voyages, Soul of India., Tour My India, and Prime Travels
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global India faith based tourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global India faith based tourism market

Market Segmentation

• By Purpose of Visit:
  • Pilgrimage
  • Spiritual Retreat
  • Monastery Stays
  • Festival Experience
  • Others
• By Type of Amenities:
  • Overnight Facilities
  • Guided Tours
  • Transport Rentals
  • Food Services
  • Souvenir Shops
  • Others
• Company Profiles:
  • MakeMyTrip
  • Thomas Cook (India) Ltd
  • Cox & Kings Ltd
  • Mahindra Holidays & Resorts India Ltd
  • Yatra Online Pvt Ltd
  • International Travel House Ltd
  • Expedia
  • Ibibo Group
  • SOTC Travel Limited
  • Kesari Tours
  • Cleartrip
  • EasyMyTrip
  • Balmer Lawrie Travel & Vacations
  • Holy Voyages
  • Soul of India.
  • Tour My India
  • Prime Travels