Bubble Tea Market, By Product Type, By Packaging, By Geography

Description

Global Bubble Tea Market is estimated to be valued at USD 3.55 Bn in 2025 and is expected to reach USD 6.50 Bn by 2032, growing at a compound annual growth rate (CAGR) of 9.0% from 2025 to 2032.

Report Coverage		Report Details
Base Year:	2024	Market Size in 2025:	USD 3.55 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	9.00%	2032 Value Projection:	USD 6.50 Bn

Figure. Bubble Tea Market Share (%), By Region 2025

Bubble tea, also known as boba tea or pearl milk tea, has gained popularity worldwide over the past few decades. Originated from Taiwan in the 1980s, bubble tea is a tea-based drink containing chewy tapioca pearls or fruit jelly cubes. The pearls or jelly provides a unique texture when sucked through a wide straw. Starting as a unique drink option in Taiwan, bubble tea has now become a global phenomenon enjoying immense popularity across Asia Pacific, North America, Oceania, and other parts of the world. Its unique combination of tea, milk, fruit flavors, and chewy pearls has attracted people from all age groups.

Market Dynamics:

Rising globalization and popularity of Asian cuisine and beverages have been a key driver for the bubble tea market. Young consumers particularly enjoy trying new drink options and exploring Asian flavors, boosting consumption. Ease of availability through cafes as well as retail availability in packaged formats has further supported market growth. However, concerns around sugar content may restrain market expansion to some extent. On the other hand, innovation in flavors, ingredients, and healthy options present new opportunities. Product premiumization through introduction of premium and customizable options also works in favor of market players.

Key Features of the Study:

This report provides in-depth analysis of the global bubble tea market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global bubble tea market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Bobabox Ltd., Bubble Tea House Company, Fokus, Inc., Gong Cha, ChaTime, Lollicup USA, Inc., Bubble Tea Supply, Inc., T Bun International, Ten Ren's Tea Time, Troika JC, Boba Guys, Chatime, Koi The, CoCo Fresh Tea & Juice, Tea Leaf, T4 (Tea for You), Vivi Bubble Tea, Kung Fu Tea, The Alley, and TP TEA

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global bubble tea market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global bubble tea market

Detailed Segmentation:

By Product Type
- Classic Bubble Tea
- Fruit-Flavored Bubble Tea
- Specialty Bubble Tea
By Packaging
- To-Go Cups
- Bottled/Canned
- Loose Powder/Concentrate
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Bobabox Ltd.
- Bubble Tea House Company
- Fokus, Inc.
- Gong Cha
- ChaTime
- Lollicup USA, Inc.
- Bubble Tea Supply, Inc.
- T Bun International
- Ten Ren's Tea Time
- Troika JC
- Boba Guys
- Chatime
- Koi The
- CoCo Fresh Tea & Juice
- Tea Leaf
- T4 (Tea for You)
- Vivi Bubble Tea
- Kung Fu Tea
- The Alley
- TP TEA

Product Code: CMI2997

1. RESEARCH OBJECTIVES AND ASSUMPTIONS

Research Objectives
Assumptions
Abbreviations

2. MARKET PURVIEW

Report Description
- Market Definition and Scope
Executive Summary
- Bubble Tea Market, By Product Type
- Bubble Tea Market, By Packaging
- Bubble Tea Market, By Region

3. MARKET DYNAMICS, REGULATIONS, AND TRENDS ANALYSIS

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Bubble Tea Market, By Product Type, 2025-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Classic Bubble Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Fruit-Flavored Bubble Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Specialty Bubble Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Bubble Tea Market, By Packaging, 2025-2032, (USD Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
To-Go Cups
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Bottled/Canned
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
Loose Powder/Concentrate
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Bubble Tea Market, By Region, 2020 - 2032, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2025,2028 & 2032, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2020 - 2032, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
U.S.
Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
Brazil
Argentina
Mexico
Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
GCC Countries
Israel
Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Product Type, 2020 - 2032, Value (USD Bn)
- Market Size and Forecast, By Packaging, 2020 - 2032, Value (USD Bn)
South Africa
North Africa
Central Africa

7. COMPETITIVE LANDSCAPE

Bobabox Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Bubble Tea House Company
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fokus, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Gong Cha
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
ChaTime
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Lollicup USA, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Bubble Tea Supply, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
T Bun International
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Ten Ren's Tea Time
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Troika JC
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Boba Guys
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Chatime
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Koi The
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
CoCo Fresh Tea & Juice
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tea Leaf
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
T4 (Tea for You)
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Vivi Bubble Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Kung Fu Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
The Alley
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
TP TEA
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies

8. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

9. References and Research Methodology

References
Research Methodology
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