Traditional Toys and Games Market, By Product Type, By Distribution Channel, By Geography

Description

The traditional toys and games market is estimated to be valued at USD 9.31 Bn in 2024 and is expected to reach USD 11.61 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 3.2% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2024:	US$ 9.31 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	3.20%	2031 Value Projection:	US$ 11.61 Bn

Figure. Traditional Toys And Games Market Share (%), By Region 2024

Traditional Toys and Games Market - IMG1

Traditional toys and games market refers to toys and games that do not involve advanced technology or electronics. These include board games, construction toys, arts and crafts, puzzles, dolls, action figures, vehicles, plush toys, and others that have entertained children for generations. Traditional toys help in developing important physical, cognitive, and social-emotional skills in children. They encourage role-playing and using their imagination as kids interact with classic toys. Hands-on play with toys like blocks, dolls, or Lego also aids in the development of fine motor skills. Board games help kids learn turn-taking, following rules, and tactile problem-solving. Traditional toys provide engaging play value and education through fun for children of all ages.

Market Dynamics:

Traditional toys and games market growth is driven by the widespread popularity and nostalgia associated with classic toys among children and parents. As technology continues to advance rapidly in modern toys, there is growing demand for simplicity and disconnect from screens. Traditional toys help foster valuable skills in kids at their own pace without distractions. However, the market faces restraints from the rising penetration of digital toys and smartphones that keep kids engaged. Younger generations are increasingly preference electronics and interactive games. But the market sees opportunities from rising toy rental and resale businesses capitalizing on the timeless appeal and reuse of traditional toys. Industry players promoting the developmental and social benefits of traditional play also boost the market growth. Younger kids today have exposure to digital devices from a very early age and tend to gravitate more towards newer gadgets. Meanwhile, the market sees opportunities from a growing focus on educational toys that blend traditional play with skills-building. Toy companies also look to refresh classic toy lines to make them appealing to modern kids.

Key Features of the Study:

This report provides in-depth analysis of the global traditional toys and games market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global traditional toys and games market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Dream International Limited, Hasbro, Inc., Mattel, Inc., Funskool Limited, Lego A/S, Jakks Pacific Inc, Tomy Co. Ltd., LeapFrog Enterprises Inc., Spin Master Corp, Bandai Namco Holdings Inc, Playmates Toys Limited, Kids Ii Inc., Mega Brands Inc., Melissa & Doug Inc., Funko LLC, K'NEX Brands, L.P., Ravensburger AG, and Games Workshop Group PLC

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global traditional toys and games market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global traditional toys and games market

Market Segmentation

Product Type Insights (Revenue, USD, 2019 - 2031)
- Educational Toys
- Card Games
- Stuffed Toy
- Interactive Toys
- Outdoor and Sports Toys
- Model Vehicle
- Construction Sets
- Board Games
- Others
Distribution Channel Insights (Revenue, USD, 2019 - 2031)
- Online
- Offline
Regional Insights (Revenue, USD, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Dream International Limited
- Hasbro, Inc.
- Mattel, Inc.
- Funskool Limited
- Lego A/S
- Jakks Pacific Inc
- Tomy Co. Ltd.
- LeapFrog Enterprises Inc.
- Spin Master Corp
- Bandai Namco Holdings Inc
- Playmates Toys Limited
- Kids Ii Inc.
- Mega Brands Inc.
- Melissa & Doug Inc.
- Funko LLC
- K'NEX Brands, L.P.
- Ravensburger AG
- Games Workshop Group PLC

Product Code: CMI1243

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- PEST Analysis
- PORTER's Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trend

4. Global Traditional Toys and Games Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Traditional Toys and Games Market - COVID-19
Impact Analysis

5. Global Traditional Toys and Games Market, By Product Type, 2019-2031 (USD Bn)

Introduction
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Educational Toys
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Card Games
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Stuffed Toy
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Interactive Toys
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Outdoor and Sports Toys
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Model Vehicle
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Construction Sets
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Board Games
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Others
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends

6. Global Traditional Toys and Games Market, By Distribution Channel, 2019-2031 (USD Bn)

Introduction
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Online
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Offline
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends

7. Global Traditional Toys and Games Market, By Region, 2019-2031 (USD Bn)

Introduction
- Market Share Analysis, By Region, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
North America
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Countries
  - U.S.
  - Canada
Latin America
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Countries
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Countries
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Countries
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Sub-regions/Countries
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2020 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031 (USD Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031 (USD Bn)
- Regions/Countries
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
- Dream International Limited
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Hasbro, Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Mattel, Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Funskool Limited
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Lego A/S
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Jakks Pacific Inc
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Tomy Co. Ltd.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- LeapFrog Enterprises Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Spin Master Corp
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Bandai Namco Holdings Inc
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Playmates Toys Limited
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Kids Ii Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Mega Brands Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Melissa & Doug Inc.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Funko LLC
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- K'NEX Brands, L.P.
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Ravensburger AG
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates
- Games Workshop Group PLC
  - Company Overview
  - Chair Type Portfolio
  - Recent Developments/Updates

9. Analyst Recommendation

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. Section

References
Research Methodology
About Us and Sales Contact