Tea Market, By Tea Type, By Tea Form, By Distribution Channel, By Geography

Description

The global tea market is estimated to be valued at USD 21.43 Bn in 2024 and is expected to reach USD 32.44 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.1% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2024:	US$ 21.43 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	6.10%	2031 Value Projection:	US$ 32.44 Bn

Figure. Tea Market Share (%), By Region 2024

The global tea market has witnessed steady growth over the past few decades. Tea is one of the most popular beverages consumed worldwide. The market has been driven by the multiple health benefits associated with tea consumption such as reduced risk of obesity, heart disease, anti-aging properties, and improved dental health among others. Green tea and black tea varieties account for the majority consumption globally. Developing regions such as Asia Pacific have constituted the bulk of demand traditionally, however tea consumption has also grown popularity in North America and Europe in recent times. Advancements in tea processing and packaging along with the rising popularity of specialty tea varieties among millennials are expected to provide continued opportunities for market expansion in the coming years.

Market Dynamics:

The global tea market has been witnessing steady growth primarily driven by the rising awareness about the various health benefits of tea. Tea is considered beneficial for weight management, improves oral health, lowers risk of heart disease, and some forms of cancer. In addition, factors such as the growing demand for specialty teas and premium loose-leaf teas with unique flavors from developing economies as well as developed nations is further propelling the market revenue growth. However, fluctuations in tea crop harvests depending on climatic changes pose a major challenge to steady supply. Also, high input and processing costs particularly for organic tea varieties could hinder broader market growth to an extent. Novel tea blends infused with fruits and herbs along with innovative wellness-focused product formulations present lucrative opportunities for manufacturers to tap into new customer segments.

Key Features of the Study:

This report provides in-depth analysis of the global tea market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global tea market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Unilever, Starbucks Corporation, Wissotzky Tea, Associated British Foods, Nestle S.A., Akbar Brothers Ltd., The Republic of Tea, DAVIDs Tea, Associated British Foods, Tata Consumer Products Limited, The Republic of Tea, Assam Company India Ltd., LIPTON Teas and Infusion, Caraway Tea, Harris Tea Company, Mainak Tea, Sugandh group, Halmari Tea Estate, Micro Mind, and Silver Roots
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global tea market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tea market

Detailed Segmentation-

By Tea Type
- Black Tea
- Green Tea
- Herbal Tea
- Oolong Tea
- White Tea
By Tea Form
- Loose Leaf Tea
- Tea Bags
- Tea Capsules/Pods
By Distribution Channel
- Supermarkets/Hypermarkets
- Specialty Tea Shops
- Online/E-commerce
- Foodservice/HoReCa
- Direct-to-Consumer
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Unilever
- Starbucks Corporation
- Wissotzky Tea
- Associated British Foods
- Nestle S.A.
- Akbar Brothers Ltd.
- The Republic of Tea
- DAVIDs Tea
- Associated British Foods
- Tata Consumer Products Limited
- The Republic of Tea
- Assam Company India Ltd.
- LIPTON Teas and Infusion
- Caraway Tea
- Harris Tea Company
- Mainak Tea
- Sugandh group
- Halmari Tea Estate
- Micro Mind
- Silver Roots

Product Code: CMI4726

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Tea Market, By Tea Type
- Global Tea Market, By Tea Form
- Global Tea Market, By Distribution Channel
- Global Tea Market, By Tea Region

3. Market Dynamics, Regulations, And Trends Analysis

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Tea Market, By Tea Type, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Black Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Green Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Herbal Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Oolong Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
White Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Tea Market, By Tea Form, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020- 2031
- Segment Trends
Loose Leaf Tea
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Tea Bags
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Tea Capsules/Pods
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Tea Market, By Distribution Channel, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020 - 2031
- Segment Trends
Supermarkets/Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Specialty Tea Shops
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Online/E-commerce
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Foodservice/HoReCa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Direct-to-Consumer
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Tea Market, By Region, 2019 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
  - North America
- Introduction
U.S.
Canada
Latin America
- Introduction
Brazil
Argentina
Mexico
Rest of Latin America
Europe
- Introduction
Germany
U.K.
Spain
France
Italy
Russia
Rest of Europe
Asia Pacific
- Introduction
China
India
Japan
Australia
South Korea
ASEAN
Rest of Asia Pacific
Middle East
- Introduction
GCC Countries
Israel
Rest of Middle East
Africa
- Introduction
South Africa
North Africa
Central Africa

8. Competitive Landscape

Unilever
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Starbucks Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Wissotzky Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Associated British Foods
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Nestle S.A.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Akbar Brothers Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
The Republic of Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
DAVIDs Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Associated British Foods
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Tata Consumer Products Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
The Republic of Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Assam Company India Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
LIPTON Teas and Infusion
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Caraway Tea
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Harris Tea Company
Mainak Tea
Sugandh group
Halmari Tea Estate
Micro Mind
Silver Roots

9. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. References and Research Methodology

References
Research Methodology
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