Neuromarketing Solutions Market, By Technology, By Geography

Description

Global neuromarketing solutions market is estimated to be valued at US$ 1.26 Bn in 2024 and is expected to reach US$ 2.21 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.4% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2024:	US$ 1.26 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	8.40%	2031 Value Projection:	US$ 2.21 Bn

Figure. Neuromarketing Solutions Market Share (%), By Region 2024

Neuromarketing is an inter-disciplinary business approach that combines neuroscience, market research and psychology to understand consumer behavior. It examines how the brain responds to various marketing stimuli to make profitable yet ethical decisions. Neuromarketing solutions help analyze consumer preferences at a subconscious level and understand the reasoning behind purchase decisions. These solutions aid in product development, branding, pricing, customer engagement and developing effective advertising campaigns. With rising demand for personalized marketing strategies, global neuromarketing solutions market can witness growth in the near future.

Market Dynamics:

Global neuromarketing solutions market growth is driven by factors such as increasing demand for personalized marketing and significant adoption of neuromarketing across various industries including FMCG, retail and e-commerce. However, high costs of neuromarketing tools and lack of skilled professionals can hamper the market growth. Emerging technologies such as augmented reality and virtual reality paired with neuromarketing can offer lucrative opportunities for market players. Providing affordable neuromarketing solutions specifically targeting mid-sized enterprises can also open new avenues.

Key features of the study:

This report provides in-depth analysis of the global neuromarketing solutions market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global neuromarketing solutions market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Behavior and Brain Lab, Cadwell Industries Inc., Compumedics Limited, Css/Data intelligence, EB Neuro S.p.A, ISCAN, Inc., iMotions, SensoMotoric Instruments, LC Technologies, Merchant Mechanics, Neural Sense, Neurospire Inc., Nielsen Consumer Neuroscience, Noldus Information Technology, NVISO SA, Tobii Technology

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

Global neuromarketing solutions market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global neuromarketing solutions market

Detailed Segmentation:

By Technology
- Functional Magnetic Resonance Imaging (fMRI)
- Electroencephalography (EEG)
- Eye tracking
- Positron Emission Tomography (PET)
- Magnetoencephalography (MEG)
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Behavior and Brain Lab
- Cadwell Industries Inc.
- Compumedics Limited
- Css/Data intelligence
- EB Neuro S.p.A
- ISCAN, Inc.
- iMotions, SensoMotoric Instruments
- LC Technologies
- Merchant Mechanics
- Neural Sense
- Neurospire Inc.
- Nielsen Consumer Neuroscience
- Noldus Information Technology
- NVISO SA
- Tobii Technology

Product Code: CMI3679

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Technology
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Neuromarketing Solutions Market, By Technology, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Functional Magnetic Resonance Imaging (fMRI)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Electroencephalography (EEG)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Eye tracking
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Positron Emission Tomography (PET)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)
Magnetoencephalography (MEG)
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Bn)

5. Global Neuromarketing Solutions Market, By Region, 2019-2031 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
North America
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Technology, 2019-2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019-2031, (US$ Bn)
  - South Africa
  - Israel
  - GCC Countries
  - Rest of the Middle East & Africa

6. Competitive Landscape

Company Profiles
- Behavior and Brain Lab
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Cadwell Industries Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Compumedics Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Css/Data intelligence
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- EB Neuro S.p.A
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- ISCAN, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- iMotions, SensoMotoric Instruments
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- LC Technologies
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Merchant Mechanics
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Neural Sense
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Neurospire Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Nielsen Consumer Neuroscience
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Noldus Information Technology
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- NVISO SA
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tobii Technology
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates

7. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

8. Reference and Research Methodology

References
Research Methodology
About us and Sales Contact