PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1529985
PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1529985
The global background music market is estimated to be valued at US$ 24.13 Bn in 2024 and is expected to reach US$ 38.41 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031.
Report Coverage | Report Details | ||
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Base Year: | 2023 | Market Size in 2024: | US$ 24.13 Bn |
Historical Data for: | 2019 to 2023 | Forecast Period: | 2024 to 2031 |
Forecast Period 2024 to 2031 CAGR: | 6.90% | 2031 Value Projection: | US$ 38.41 Bn |
The global background music market has seen steady growth over the past few years driven by increasing adoption in commercial spaces such as retail stores, businesses, and public places. Background music helps augment ambiance and creates a positive environment for customers and employees. It is considered an effective tool to influence customers emotionally and increase time spent and spending at stores. Various business establishments are recognizing its impact on mood and the purchasing behavior of audiences which has augmented the demand for background music solutions across the world. The rising trend of digital transformation and availability of innovative technologies for distributing music digitally has also accelerated growth opportunities for providers in this industry.
The global background music market is driven by growing popularity of music as an effective marketing tool. Background music has been proven to positively impact customers emotionally and influence their behaviors. It increases time spent at stores while also improving sales. The ability of music to enhance brand image and create memorable consumer experiences is a key factor driving uptake among retailers, restaurants, and public venues. However, high initial investment and maintenance costs associated with installation and licensing of background music systems hampers its widespread adoption. Also, growing concerns over the unauthorized use of copyrighted music poses a challenge. On the flip side, developments in digital distribution technologies have made music access convenient which presents new opportunities. Furthermore, the rising preference for customizable and tailored music experiences according to audience profiles and preferences is expected to provide a major growth opportunity over the coming years.
This report provides in-depth analysis of the global background music market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global background music market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Almotech Media Solutions, CSI Music, Easy on Hold, Express Melody, Imagesound, Mood Media, NSM Music Group, Pandora for Business, PlayNetwork, SiriusXM for Business, Sunflower Music, TouchTunes, Usen Corporation, Mood Media, and PlayNetwork
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global background music market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global background music market