Packaged Pretzels Market, By Product Type, By Packaging, By Distribution Channel, By Geography

Description

The packaged pretzels market is estimated to be valued at USD 2.55 Bn in 2024 and is expected to reach USD 3.49 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 4.6% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2022	Market Size in 2024:	US$ 2.55 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2024 to 2031 CAGR:	4.60%	2031 Value Projection:	US$ 3.49 Bn

Figure. Packaged Pretzels Market Share (%), By Region 2024

Packaged pretzels have gained popularity as a snack food over the years. Being low in calories and high in fiber, they make for a healthy snacking option. With rising health consciousness and changing lifestyles, the demand for convenient and on-the-go snack foods like pretzels has been increasing steadily. Popular pretzel varieties include hard pretzels, soft pretzels, sticks, rods, and twists. Key players in the market offering different flavors and packaging formats are focused on innovation to appeal to a wide consumer base.

Market Dynamics:

The global packaged pretzels market is driven by factors such as changing lifestyles, increasing demand for convenience foods, and rising health consciousness. Busy schedules leave little time for home-cooked meals, fueling the snacks market. Moreover, pretzels are considered a healthier snack compared to chips and fried foods as they are low in calories and high in fiber. This is attracting health-conscious consumers. However, the availability of myriad snack alternatives and high raw material costs pose challenges to the market growth. Opportunities lie in innovation with new flavors, organic products, different textures, and customizable options to cater to evolving tastes. Functional ingredients and packaging featuring resealability, portability, and longer shelf-life can also boost sales.

Key Features of the Study:

This report provides an in-depth analysis of the global packaged pretzels market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global packaged pretzels market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Auntie Anne's Franchisor SPV LLC, Campbell Soup Company, Conagra, Inc., Frito-Lay, Inc., General Mills Inc. , Herr's, Intersnack Switzerland Ltd., J&J Snack Foods Corp., Kellogg's Company, Mars, Mom's Originals, Inc., Mr. Pretzels, Old Dutch Foods, Inc., PepsiCo , Pretzelmaker, Pretzels, Inc., The J.M. Smucker Company, The Kraft Heinz Company, Tyson Foods, Inc., and Utz Brands, Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global packaged pretzels market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global packaged pretzels market.

Detailed Segmentation-

By Product Type:
- Traditional Salted Pretzels
- Flavored Pretzels
- Gluten-Free Pretzels
- Organic/Natural Pretzels
By Packaging:
- Bags/Pouches
- Cans/Jars
- Boxes
By Distribution Channel:
- Supermarkets/Hypermarkets
- Convenience Stores
- Online Retail
- Specialty Stores
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- Auntie Anne's Franchisor SPV LLC
- Campbell Soup Company
- Conagra, Inc.
- Frito-Lay, Inc.
- General Mills Inc.
- Herr's
- Intersnack Switzerland Ltd.
- J&J Snack Foods Corp.
- Kellogg's Company
- Mars
- Mom's Originals, Inc.
- Mr. Pretzels
- Old Dutch Foods, Inc.
- PepsiCo
- Pretzelmaker
- Pretzels, Inc.
- The J.M. Smucker Company
- The Kraft Heinz Company
- Tyson Foods, Inc.
- Utz Brands, Inc.

Product Code: CMI7110

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Packaging
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
PEST Analysis
PORTER's Five Forces Analysis
Market Opportunities
Regulatory Scenario
Industry Trend
Mergers and Acquisitions

4. Global Packaged Pretzels Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting the Global Packaged Pretzels Market
Impact Analysis

5. Global Packaged Pretzels Market, By Product Type, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Traditional Salted Pretzels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Flavored Pretzels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Gluten-Free Pretzels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Organic/Natural Pretzels
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

6. Global Packaged Pretzels Market, By Packaging, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Bags/Pouches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Cans/Jars
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Boxes
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

7. Global Packaged Pretzels Market, By Distribution Channel, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Supermarkets/Hypermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Convenience Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Online Retail
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends
Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn)
- Segment Trends

8. Global Packaged Pretzels Market, By Region, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2019-2031
North America
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Packaging, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn))
- Market Size and Forecast, By Packaging, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Packaging, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Packaging, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Middle East & Africa
- Introduction
- Market Size and Forecast, By Product Type, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Packaging, 2019 - 2031 (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019 - 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019 - 2031, (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

9. Competitive Landscape

Market Share Analysis
Company Profiles
- Auntie Anne's Franchisor SPV LLC
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Campbell Soup Company
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Conagra, Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Frito-Lay, Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- General Mills Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Herr's
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Intersnack Switzerland Ltd.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- J&J Snack Foods Corp.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Kellogg's Company
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Mars
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Mom's Originals, Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Mr. Pretzels
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Old Dutch Foods, Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- PepsiCo
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Pretzelmaker
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Pretzels, Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- The J.M. Smucker Company
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- The Kraft Heinz Company
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Tyson Foods, Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Utz Brands, Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates

10. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. Section

References
Research Methodology
About Us and Sales Contact
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