India Alcohol Market, By Beverage Type, By Price Point, By Distribution Channel

The India alcohol market is estimated to be valued at USD 55.81 Bn in 2024 and is expected to reach USD 92.57 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 7.5% from 2024 to 2031.

Figure 1. India Alcohol Market Share (%), By Beverage Type, 2024

The Indian alcohol market has witnessed steady growth over the past decade, driven primarily by rising disposable incomes and changing drinking patterns among Indian consumers. India has a long tradition of alcohol consumption, with spirits being the preferred form of alcohol consumed across the country. Beer consumption has been gradually increasing, especially among younger consumers in urban areas drawn by innovative products and modern branding exercises by companies. The overall market is sizable and growing, however alcoholic beverages still accounted for a small proportion of total household consumption expenditures according to recent surveys. With economic growth and demographic shifts, industry observers expect further expansion of the market in the coming years provided companies can navigate the various regulations governing the production and sale of alcohol that differ across states.

Market Dynamics:

The key drivers propelling the Indian alcohol market forward include a steadily growing middle and affluent class segment with greater spending power and exposure to global trends. This has increased a demand for premium and super-premium brands beyond local spirits. Meanwhile changing social mores, especially in urban India, have made drinking less taboo while innovative marketing techniques by companies have introduced new consumers to beer and other alternatives. However, the market also faces restraints from various state-level regulations regarding pricing, advertising, and days/hours of sale that hinders uniform national growth. Similarly cultural taboos remain in certain communities while inconsistent tax policies across regions affects industry planning and investment. Looking ahead, opportunities exist in tier-2 and tier-3 cities as incomes rise in smaller towns as well as through diversification into new product categories like ready-to-drink beverages catering to mobile lifestyles.

Key Features of the Study:

• This report provides an in-depth analysis of the India alcohol market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the India alcohol market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include United Spirits Limited, Tilaknagar Industries Ltd, United Breweries Limited, Jagatjit Industries, Mohan Meakin, Globus Spirits, Allied Blenders and Distillers Pvt., SAB Millier, Radico Khaitan Limited, Khemani Group, SOM Distilleries and Breweries, Carlsberg A/S, Som Distilleries And Breweries Limited, Khoday India, Amrut Distilleries, Amber Distilleries Limited, Carlsberg India, Raj Innotech, Anheuser-Bush InBev SA/NV, and White Rhino Brewing Co.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The India alcohol market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the India alcohol market

Detailed Segmentation-

• By Beverage Type:
  • Beer
  • Spirits (Whisky, Vodka, Rum, Gin, etc.)
  • Wine
  • Others
• By Price Point:
  • Premium/Luxury
  • Mid-range
  • Economy/Value
• By Distribution Channel:
  • Supermarkets and Hypermarkets
  • Specialty Liquor Stores
  • Online Platforms
  • Bar and Restaurants
• Company Profiles:
  • United Spirits Limited
  • Tilaknagar Industries Ltd
  • United Breweries Limited
  • Jagatjit Industries
  • Mohan Meakin
  • Globus Spirits
  • Allied Blenders and Distillers Pvt.
  • SAB Millier
  • Radico Khaitan Limited
  • Khemani Group
  • SOM Distilleries and Breweries
  • Carlsberg A/S
  • Som Distilleries And Breweries Limited
  • Khoday India
  • Amrut Distilleries
  • Amber Distilleries Limited
  • Carlsberg India
  • Raj Innotech
  • Anheuser-Bush InBev SA/NV
  • White Rhino Brewing Co.