Electric Massagers Market, By End User, By Distribution Channel, By Type, By Geography

Description

The electric massagers market is estimated to be valued at US$ 9.31 Bn in 2024 and is expected to reach US$ 16.73 Bn by 2031, growing at a compound annual growth rate (CAGR) of 8.7% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2024:	US$ 9.31 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	8.70%	2031 Value Projection:	US$ 16.73 Bn

Figure. Electric Massagers Market Share (%), By Region, 2024

The electric massagers market has seen significant growth over the past decade driven by the rising awareness about physical wellness and stress relief. Massagers help relax tight and sore muscles and improve flexibility. Advancements in battery technology have enabled compact and portable massager devices that can be used anywhere and anytime without being tied to a power outlet. The increasing disposable income of people globally has further increased the spending on wellness products for leisure and recovery from physical exertion. Various massager types targeting different parts of the body like back, neck, feet, etc. have widened the appeal. With growing health consciousness, the electric massager market is expected to continue its positive stride in the coming years.

Market Dynamics:

The global electric massager market is driven by the rising awareness about physical health, stress relief, and work-life balance. Busy lifestyles and longer working hours have increased musculoskeletal problems, thereby propelling the demand for massagers. Technological advancements have led to the development of cordless massagers with lithium-ion batteries providing longer usage on a single charge. This has boosted the popularity and portability of massagers. However, high initial costs of certain full-body massagers remain a key restraint. Emergence of low-cost variants by local and regional players is an opportunity. Additionally, increased marketing and promotion through e-commerce and wider product availability through multi-brand stores is further expanding the market growth.

Key features of the study:

This report provides in-depth analysis of the global electric massager market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global electric massager market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Panasonic Corporation, MedMassager, Joicom Corporation, Human Touch, Shenzhen Relcare Electronics, LURACO Technologies Corporation, Dr. Physio, Omron Corporation, Medisana GmbH, JSB Health & Fitness Pvt. Ltd., HoMedics, Family Inada Co. Ltd., Wenzhou Huifan Technology Co. Ltd., Propera Corp., OSIM International, Nekteck, and LURACO Technologies Corporation

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global electric massager market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global electric massager market

Market Segmentation

By End User
- Commercial
- Residential
By Distribution Channel
- Hypermarkets & Supermarkets
- Specialty Stores
- Online Sales Channel
- Others
By Type
- Neck & Shoulder
- Back & Body
- Leg & Foot
- Head
- Others
By Regional
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Key Players
- Panasonic Corporation
- MedMassager
- Joicom Corporation
- Human Touch
- Shenzhen Relcare Electronics
- LURACO Technologies Corporation
- Dr. Physio
- Omron Corporation
- Medisana GmbH
- JSB Health & Fitness Pvt. Ltd.
- HoMedics
- Family Inada Co. Ltd.
- Wenzhou Huifan Technology Co. Ltd.
- Propera Corp.
- OSIM International
- Nekteck
- LURACO Technologies Corporation

Product Code: CMI6945

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By End User
- Market Snippet, By Distribution Channel
- Market Snippet, By Type
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New system Launch/Approvals
Impact of the COVID-19 Pandemic

4. Global Electric Massagers Market, By End User, 2019-2031, (US$ Billion)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020-2031
- Segment Trends
Commercial
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Residential
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)

5. Global Electric Massagers Market, By Distribution Channel, 2019-2031, (US$ Billion)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020-2031
- Segment Trends
Hypermarkets & Supermarkets
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Specialty Stores
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Online Sales Channel
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)

6. Global Electric Massagers Market, By Type, 2019-2031, (US$ Billion)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020-2031
- Segment Trends
Neck & Shoulder
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Back & Body
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Leg & Foot
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Head
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)

7. Global Electric Massagers Market, By Region, 2019-2031, (US$ Billion)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2020-2031
North America
- Regional Trends
- Market Size and Forecast, By End User, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Distribution Channel, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Type, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - U.S.
  - Canada
  - Europe
- Regional Trends
- Market Size and Forecast, By End User, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Distribution Channel, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Type, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - U.K.
  - Germany
  - Italy
  - France
  - Russia
  - Rest of Europe
  - Asia Pacific
- Regional Trends
- Market Size and Forecast, By End User, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Distribution Channel, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Type, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - China
  - India
  - ASEAN
  - Australia
  - South Korea
  - Japan
  - Rest of Asia Pacific
  - Latin America
- Regional Trends
- Market Size and Forecast, By End User, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Distribution Channel, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Type, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
  - Middle East & Africa
- Regional Trends
- Market Size and Forecast, By End User, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Distribution Channel, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Type, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - GCC Countries
  - South Africa
  - Rest of the Middle East & Africa

8. Competitive Landscape

Company Profiles
- Panasonic Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- MedMassager
- Joicom Corporation
- Human Touch
- Shenzhen Relcare Electronics
- LURACO Technologies Corporation
- Dr. Physio
- Omron Corporation
- Medisana GmbH
- JSB Health & Fitness Pvt. Ltd.
- HoMedics
- Family Inada Co. Ltd.
- Wenzhou Huifan Technology Co. Ltd.
- Propera Corp.
- OSIM International
- Nekteck
- LURACO Technologies Corporation

9. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. Research Methodology

References
Research Methodology
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