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PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1490009

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PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1490009

Global Rural Tourism Market, By Tour Type, By Traveler Type, By Accommodation, By Attractions, By Geography

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Global rural tourism market is estimated to be valued at USD 109.99 Bn in 2024 and is expected to reach USD 177.78 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.

Report Coverage Report Details
Base Year: 2023 Market Size in 2024: US$ 109.99 Bn
Historical Data for: 2019 to 2023 Forecast Period: 2024 to 2031
Forecast Period 2024 to 2031 CAGR: 7.10% 2031 Value Projection: US$ 177.78 Bn
Figure. Global Rural Tourism Market Share (%), By Region 2024
Global Rural Tourism Market - IMG1

Rural tourism refers to tourism activities that take place in rural areas and involve interactions between tourists and local population living in those areas. It allows tourists to experience rural lifestyle and cultures while also providing economic benefits to people residing in villages. Rising interest of people to get away from hectic city lives and connect with nature has boosted demand for rural tourism globally in recent years.

Market Dynamics:

Global rural tourism market growth is driven by rising health consciousness among people and growing inclination towards experiencing rural lifestyle. Growing popularity of agri-tourism, farm stays and other activities integrated with rural culture and heritage can drive the market growth. However, lack of adequate infrastructure and connectivity in remote rural areas can hamper the market growth. Rising tourism investments by governments to develop rural infrastructure and promote lesser explored destinations present significant opportunities for the market growth. Countries in Europe and Asia Pacific are major contributors to market revenues owing to strong rural appeal and well-established tourism networks.

Key Features of the Study:

  • This report provides in-depth analysis of the global rural tourism market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global rural tourism market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include The Greener Pastures, Culture Aangan, Grassroutes, Muddy Boots, Navadarshanam, CENTRAL NODAL AGENCY, Culture Aangan, Incredible Rural India, Trippin Traveller, Travel and Transport, Altour, Direct Travel, World Travel Inc, Omega World Travel, Frosch, JTB Americas Group, Ovation Travel Group
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • Global rural tourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global rural tourism market

Market Segmentation

  • By Tour Type:
    • Agro-tourism
    • Cultural tourism
    • Eco-tourism
    • Adventure tourism
    • Religious/Spiritual tourism
    • Others
  • By Traveler Type:
    • Solo travelers
    • Group travelers
  • By Accommodation:
    • Rural homestays
    • Boutique rural resorts/hotels- Luxury farm stays
    • Camping/glamping
    • Farmhouses/ranches
    • Others
  • By Attractions:
    • Farms
    • Heritage sites
    • Nature sites
    • Performing arts
    • Others
  • By Regional:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East & Africa
  • Company Profiles:
    • The Greener Pastures
    • Culture Aangan
    • Grassroutes
    • Muddy Boots
    • Navadarshanam
    • CENTRAL NODAL AGENCY
    • Incredible Rural India
    • Trippin Traveller
    • Travel and Transport
    • Altour
    • Direct Travel
    • World Travel Inc
    • Omega World Travel
    • Frosch
    • JTB Americas Group
    • Ovation Travel Group
Product Code: CMI6955

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Snippet, By Tour Type
    • Market Snippet, By Traveler Type
    • Market Snippet, By Accommodation
    • Market Snippet, By Attractions
    • Market Snippet, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
    • Restraints
    • PEST Analysis
    • PORTER's Five Forces Analysis
    • Market Opportunities
    • Regulatory Scenario
    • Key Developments
    • Industry Trend

4. Global Rural Tourism Market - Impact of Coronavirus (COVID-19) Pandemic

  • Overview
  • Factors Affecting Global Rural Tourism Market
  • Impact Analysis

5. Global Rural Tourism Market, By Tour Type, 2019-2031, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2020 - 2031
    • Segment Trends
  • Agro-tourism
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Cultural tourism
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Eco-tourism
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Adventure tourism
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Religious/Spiritual tourism
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Others
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends

6. Global Rural Tourism Market, By Traveler Type, 2019-2031, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2020 - 2031
    • Segment Trends
  • Solo travelers
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Group travelers
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends

7. Global Rural Tourism Market, By Accommodation, 2019-203,1 (US$ Bn)

  • Introduction
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2020 - 2031
    • Segment Trends
  • Rural homestays
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Boutique rural resorts/hotels- Luxury farm stays
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Camping/glamping
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Farmhouses/ranches
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Others
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends

8. Global Rural Tourism Market, By Attractions, 2019-2031, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2020 - 2031
    • Segment Trends
  • Farms
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Heritage sites
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2020- 2031
    • Segment Trends
  • Nature sites
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Performing arts
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends
  • Others
    • Market Share Analysis, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, 2019 - 2031
    • Segment Trends

9. Global Rural Tourism Market, By Region, 2019-2031, (US$ Bn)

  • Introduction
    • Market Share Analysis, By Region, 2024, 2027, and 2031 (%)
    • Y-o-Y Growth Analysis, For Region, 2020 - 2031
  • North America
    • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
    • Y-o-Y Growth Analysis, For Region, 2020 - 2031
    • Market Size and Forecast, By Tour Type, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Traveler Type, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Accommodation, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Attractions, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
      • U.S.
      • Canada
      • Latin America
    • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
    • Y-o-Y Growth Analysis, For Region, 2020 - 2031
    • Market Size and Forecast, By Tour Type, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Traveler Type, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Accommodation, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Attractions, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
      • Europe
    • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
    • Y-o-Y Growth Analysis, For Region, 2020 - 2031
    • Market Size and Forecast, By Tour Type, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Traveler Type, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Accommodation, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Attractions, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
      • U.K.
      • Germany
      • Italy
      • France
      • Spain
      • Russia
      • Rest of Europe
      • Asia Pacific
    • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
    • Y-o-Y Growth Analysis, For Region, 2020 - 2031
    • Market Size and Forecast, By Tour Type, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Traveler Type, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Accommodation, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Attractions, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
      • China
      • India
      • Japan
      • ASEAN
      • Australia
      • South Korea
      • Rest of Asia Pacific
      • Middle East & Africa
    • Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
    • Y-o-Y Growth Analysis, For Region, 2020 - 2031
    • Market Size and Forecast, By Tour Type, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Traveler Type, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Accommodation, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Attractions, 2019- 2031, (US$ Bn)
    • Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
      • GCC Countries
      • Israel
      • Rest of Middle East & Africa

10. Competitive Landscape

  • Heat Map Analysis
  • Market Share Analysis (3x3 Matrix)
  • Company Profiles
    • The Greener Pastures
      • Company Overview
      • Tour Type Portfolio
      • Recent Developments/Updates
    • Culture Aangan
    • Grassroutes
    • Muddy Boots
    • Navadarshanam
    • CENTRAL NODAL AGENCY
    • Incredible Rural India
    • Trippin Traveller
    • Travel and Transport
    • Altour
    • Direct Travel
    • World Travel Inc
    • Omega World Travel
    • Frosch
    • JTB Americas Group
    • Ovation Travel Group

11. Analyst Recommendations

  • Wheel of Fortune
  • Analyst View
  • Coherent Opportunity Map

12. Section

  • References
  • Research Methodology
  • About Us and Sales Contact
    • Browse 50 market data tables* and 40 figures* on "Global Rural Tourism Market" - forecast to 2031.
Have a question?
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Jeroen Van Heghe

Manager - EMEA

+32-2-535-7543

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Christine Sirois

Manager - Americas

+1-860-674-8796

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