Global Sensitive Toothpaste Market, By Product Type, By Distribution Channel, By Geography

Description

Global sensitive toothpaste market is estimated to be valued at USD 1.76 Bn in 2024 and is expected to reach USD 2.56 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 5.5% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2024:	US$ 1.76 Bn
Historical Data for:	2019 to 2023	Forecast Period:	2024 to 2031
Forecast Period 2024 to 2031 CAGR:	5.50%	2031 Value Projection:	US$ 2.56 Bn

Figure 1. Global Sensitive Toothpaste Market Share (%), By Region, 2024

Global Sensitive Toothpaste Market - IMG1

Global sensitive toothpaste market has been witnessing steady growth in the recent years, owing to rising awareness about dental hygiene and health among consumers across the globe. Sensitive toothpastes contain desensitizing agents like potassium nitrate or arginine that help in providing relief from tooth sensitivity issues like hot and cold foods or drinks. These toothpastes form a protective layer or barrier over the dentin tubules and help in blocking the movement of fluid inside the tubules, thus, reducing hypersensitivity. Various advancements in toothpaste formulations with addition of natural extracts and herbal ingredients have boosted its demand. Moreover, growing number of people suffering from receding gums, excess brushing, acid attacks have boosted demand for specialized sensitive toothpastes.

Market Dynamics:

Global sensitive toothpaste market is projected to witness significant growth during the forecast period, owing to several factors such as increasing prevalence of dental diseases, rising health expenditure, and growing influence of oral healthcare industry. According to WHO, dental carries is the most common chronic disease affecting majority of school going children and adults across the globe. Changing dietary habits and consumption of acidic food and drinks have spiked the cases of receding gums and tooth erosion, leading to sensitivity issues. This has boosted demand for sensitive toothpastes which reduces toothache. Furthermore, the market players are constantly innovating and introducing new formulations with herbal extracts and improved slurry texture for effective relief. However, availability of alternative treatments like dental varnishes, gels and availability of generics are expected to retrain the market growth. Moreover, lack of awareness about dental care products in underdeveloped regions poses a challenge. Ongoing R&D for adding therapeutic properties to toothpastes and expansion in e-retails are likely to offer new opportunities over the forecast period.

Key features of the study:

This report provides in-depth analysis of the global sensitive toothpaste market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global sensitive toothpaste market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Ludovico Martelli SpA, Church and Dwight Co. Inc., Amway International Inc., Unilever Plc., GlaxoSmithKline, Toms of Maine, Colgate-Palmolive Company, The Himalaya Drug Company, Sunstar Suisse S.A., HCP Wellness, Puremed Biotech, Coswell SpA, Dabur, Hain Celestial, Henkel Ag & Company KgaA, Lion Corporation, Orchid Lifesciences, and Purexa.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
Global sensitive toothpaste market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.

Detailed Segmentation-

Product Type:
- Whitening
- Rapid Relief
- Others
Distribution Channel:
- Supermarkets/ Hypermarkets
- Convenience Stores
- Pharmacies and Drug Stores
- Online
Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- Ludovico Martelli SpA
- Church and Dwight Co. Inc.
- Amway International Inc.
- Unilever Plc.
- GlaxoSmithKline
- Toms of Maine
- Colgate-Palmolive Company
- The Himalaya Drug Company
- Sunstar Suisse S.A.
- HCP Wellness
- Puremed Biotech
- Coswell SpA
- Dabur
- Hain Celestial
- Henkel Ag & Company KgaA
- Lion Corporation
- Orchid Lifesciences
- Purexa

Product Code: CMI6843

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
PEST Analysis
PORTER's Five Forces Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trends

4. Global Sensitive Toothpaste Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting Global Sensitive Toothpaste Market
Impact Analysis

5. Global Sensitive Toothpaste Market, By Product Type, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Whitening
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Rapid Relief
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Others
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends

6. Global Sensitive Toothpaste Market, By Distribution Channel, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, 2024, 2027, and 2031 (%)
- -o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Supermarkets/ Hypermarkets
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Convenience Stores
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Pharmacies and Drug Stores
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Online
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends

7. Global Sensitive Toothpaste Market, By Region, 2019-2031, (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2019- 2031
North America
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, By Country, 2019 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
  - U.S.
  - Canada
  - Latin America
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, By Country, 2019 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
  - Europe
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, By Country, 2019- 2031
- Market Size and Forecast, By Product Type, 2019- 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
  - Asia Pacific
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, By Country, 2019 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
  - Middle East & Africa
- Market Share Analysis, By Region/Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, By Region/Country, 2019 - 2031
- Market Size and Forecast, By Product Type, 2019- 2031, (US$ Bn)
- Market Size and Forecast, By Distribution Channel, 2019- 2031, (US$ Bn)
- Market Size and Forecast, By Country, 2019- 2031, (US$ Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

8. Competitive Landscape

Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
- Ludovico Martelli SpA
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Church and Dwight Co. Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Amway International Inc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Unilever Plc.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- GlaxoSmithKline
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Toms of Maine
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Colgate-Palmolive Company
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- The Himalaya Drug Company
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Sunstar Suisse S.A.
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- HCP Wellness
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Puremed Biotech
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Coswell SpA
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Dabur
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Hain Celestial
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Henkel Ag & Company KgaA
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Lion Corporation
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Orchid Lifesciences
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates
- Purexa
  - Company Overview
  - Product Type Portfolio
  - Recent Developments/Updates

9. Analyst Recommendation

Wheel of Fortune
Analyst View
Coherent Opportunity Map

10. Section

References
Research Methodology
About Us and Sales Contact
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