PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1424340
PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1424340
The Advanced Video Coding (AVC) Market size was valued at USD 3.46 Billion in 2023 and is expected to reach USD 4.79 Billion by 2030, growing at a CAGR of 4.8%.
Report Coverage | Report Details | ||
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Base Year: | 2022 | Market Size in 2023/2024: | US$ 3.46 Bn |
Historical Data for: | 2018 to 2021 | Forecast Period: | 2023 - 2030 |
Forecast Period 2023/2024 to 2030/2031 CAGR: | 4.80% | 2030/2031 Value Projection: | US$ 4.79 Bn |
Advanced video coding (AVC) is a standard of video compression based on motion-compensated, block-oriented coding. It uses intra-frame and inter-frame prediction techniques to reduce video bitrates by encoding differences between frames instead of encoding each frame individually. The process can result in higher compression efficiency than MPEG-2, however, it may also slightly decrease visual quality. Choosing the right video codecs, encoding settings, and file formats is an important consideration when building a streaming media experience. This choice has a direct impact on how much bandwidth is consumed and the visual quality of the videos.
The global advanced video coding (AVC) market is expected to witness strong growth in the coming years, owing to factors such as the rise in popularity of video streaming, the growing use of cloud services for storing data, and cloud video encoding technology. Several popular video codecs are used today to compress digital video to reduce the size of a file for storage and transmission. Demand for this technology continues to increase all over the world due to aforementioned factors. The key drivers propelling the advanced video coding (AVC) market growth are the rising demand for HD and ultra HD video content across various platforms, the growing adoption of OTT video services globally. The development of 5G networks and the integration of HEVC standard are expected to generate significant opportunities for advanced video coding (AVC) market players in the coming years.
However, the high cost of hardware video coding and the limited capability of delivering 4k streaming as well as broadcasting services are likely to hinder growth of the global advanced video coding (AVC) market over the forecast period.
Global Advanced Video Coding (AVC) Market Detailed Segmentation: