The athletic tape market size is estimated to be valued at US$ 631.1 Mn in 2023 and is expected to reach US$ 1,124.3 Mn by 2030, exhibiting a compound annual growth rate (CAGR) of 8.6% from 2023 to 2030.
Report Coverage |
Report Details |
Base Year: |
2022 |
Market Size in 2023: |
US$ 631.1 Mn |
Historical Data for: |
2018 to 2021 |
Forecast Period: |
2023 - 2030 |
Forecast Period 2023 to 2030 CAGR: |
8.60% |
2030 Value Projection: |
US$ 1,124.3 Mn |
Figure 1. Athletic Tape Market Share (%), By Region, 2023
Athletic tape, a staple in the world of sports and physical activity, plays a crucial role in providing support, stability, and injury prevention to athletes of all levels. This specialized tape, designed to adhere to skin and muscles, offers a range of benefits, from reinforcing joints during rigorous training sessions to aiding in post-injury recovery. Its versatile application and ability to provide targeted support make it an indispensable tool for athletes seeking to optimize performance and safeguard against injuries in their demanding pursuits.
Market Dynamics:
The growing sports and fitness industry, rising awareness of sports injuries, and advancements in athletic tape technology are anticipated to drive the growth of the athletic tape market over the forecast period. Moreover, increased participation in high-impact sports is also expected to boost the growth of the athletic tape market over the forecast period. Product innovation, customization and branding, expansion in medical and rehabilitation sectors, and online retail and e-commerce growth are expected to create growth opportunities for the athletic tape market during the forecast period.
However, increasing competition, availability of substitutes, price sensitivity, and lack of awareness and education are expected to hamper the growth of the athletic tape market over the forecast period.
Key Features of the Study:
- This report provides an in-depth analysis of the athletic tape market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
- It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players
- It profiles key players in the athletic tape market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
- Key companies covered as a part of this study include Johnson & Johnson, Mueller Sports Medicine, 3M Company, KT Tape, Medco Athletics, Nitto Denko Corporation, Andover Healthcare Inc., Medline Industries, Inc., Jaybird & Mais, and Spider Tech
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
- The athletic tape market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the athletic tape market
Athletic Tape Market Detailed Segmentation:
- By Product Type:
- Cloth Tape
- Kinesiology Tape
- By Application:
- Ankle Support
- Knee Support
- Shoulder Support
- Wrist and Hand Support
- Muscle Support
- By End User:
- Professional Athletes
- Amateur Athletes
- Hospitals and Clinics
- By Distribution Channel:
- Online Retail
- Offline Retail
- By Brand:
- Leading Brands
- Private Brands
- By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
- Company Profile:
- Johnson & Johnson
- Mueller Sports Medicine
- 3M Company
- KT Tape
- Medco Athletics
- Nitto Denko Corporation
- Andover Healthcare Inc.
- Medline Industries, Inc.
- Jaybird & Mais
- SpiderTech