PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1402563
PUBLISHER: Coherent Market Insights | PRODUCT CODE: 1402563
Global subscription and recurring payment market is expected to reach US$ 225.41 Bn by 2030, from US$ 137.96 Bn in 2023, exhibiting a CAGR of 7.2% during the forecast period.
Report Coverage | Report Details | ||
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Base Year: | 2022 | Market Size in 2023: | US$ 137.96 Bn |
Historical Data for: | 2018 to 2021 | Forecast Period: | 2023 - 2030 |
Forecast Period 2023 to 2030 CAGR: | 7.20% | 2030 Value Projection: | US$ 225.41 Bn |
Subscription and recurring payment models have seen are gaining popularity due to advancement in technology and changing consumer preferences. As internet and smartphone penetration increases globally, more companies are adopting subscription/recurring models to offer digital services and products to customers. This ongoing shift away from once-off purchases to ongoing subscription relationships has benefited both businesses and consumers. For businesses, recurring payments provide predictable cashflows and opportunities for cross-selling/upselling of additional products/services. Meanwhile, subscribers value the convenience of automatic renewal and access to ongoing services/content without hassle. This emerging "subscribe economy" continues to disrupt traditional retail models across various industries from software to media and more.
Market Dynamics:
Global subscription and recurring payment market growth is driven by growing digital transformation of businesses, increased adoption of streaming services, and consumer demand for convenience. However, data privacy concerns and subscription fatigue pose challenges. Rising smartphone users coupled with proliferation of app stores provide an avenue to attract new customers. Meanwhile, innovative bundled offerings and personalized recommendation engines help to boost retention rates and average order values. Furthermore, collaboration among companies to offer unified subscription platforms presents opportunities to consolidate billing and expand reach. However, personalized marketing initiatives may be hampered by restrictive rules relating to the data of subscribers. Due to the fact that digital natives are becoming more and more a large proportion of the total population, dependence on regular service models is projected to increase.