TV Ad spending Market, By Type of TV Channel, Target Audience, Timing & Placement, Industry or Product Category, Ad Format, Advertisers Objectives, Budget Levels, & geography-Size, Share, Outlook, & Opportunity Analysis, 2023-2030

PUBLISHED: August 24, 2023

PAGES: 160 Pages

DELIVERY TIME: 2-3 business days

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Description

The Global TV Ad Spending Market size was valued at US$ 130.22 billion in 2023 and is expected to reach US$ 205.03 billion by 2030, grow at a compound annual growth rate (CAGR) of 6.7% from 2023 to 2030.

Report Coverage		Report Details
Base Year:	2022	Market Size in 2023:	US$ 130.22 Bn
Historical Data for:	2018 to 2021	Forecast Period:	2023 - 2030
Forecast Period 2023 to 2030 CAGR:	6.70%	2030 Value Projection:	US$ 205.03 Bn

Television advertising spending has long been a cornerstone of marketing strategies, wielding the power to reach mass audiences and create lasting brand impressions. This crucial aspect of the advertising landscape involves allocating budgets to produce and air commercials on broadcast and cable networks. As consumer behaviour evolves in the digital age, the effectiveness and ROI of TV ads continue to be a topic of interest and adaption for businesses aiming to strike the right balance between traditional and modern advertising platforms.

Market Dynamics:

Wide audience reach, brand visibility and awareness and emotional engagement is anticipated to drive growth of the global TV Ad spending market over the forecast period. Moreover, prime time and event opportunities is also expected to boost the growth of the global TV Ad spending market over the forecast period. Integrated campaigns, data-driven insights, addressable TV advertising and cross-screen campaigns are expected to create growth opportunities for the global TV Ad spending market during the forecast period.

However, digital competition, fragmented audiences and Ad skipping and Ad blockers are expected to hamper growth of the TV Ad spending market over the forecast period.

Key features of the study:

This report provides in-depth analysis of the TV Ad spending market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the TV Ad spending market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Procter & Gamble, Amazon, Comcast, AT&T, General Motors, Verizon Communications, L'Oreal, The Walt Disney Company, Ford Motor Company, Samsung Electronics, Unilever, Toyota Motor Corporation, NBCUniversal (owned by Comcast), Alphabet Inc. (Google), Johnson & Johnson.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The TV Ad spending market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the TV Ad spending market

Detailed Segmentation:

Global TV Ad spending Market, By Type of TV Channel:
- Broadcast TV
- Cable TV
- Satellite TV
- Digital Streaming Services
Global TV Ad spending Market, By Target Audience:
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
Global TV Ad spending Market, By Timing and Placement:
- Prime Time vs. Non-Prime Time
- Event-Based
Global TV Ad spending Market, By Industry or Product Category:
- Industry Segmentation
- Product Category
Global TV Ad spending Market, By Ad Format:
- Commercial Length
- Video Type
Global TV Ad spending Market, By Advertiser's Objectives:
- Brand Awareness
- Direct Response
Global TV Ad spending Market, By Budget Levels:
- High Budget vs. Low Budget
Global TV Ad spending Market, By Traditional vs. Advanced Advertising:
- Traditional TV Ads
- Advanced TV Ads
Global TV Ad spending Market, By Local vs. National vs. International:
- Local
- National
- International
Global TV Ad spending Market, By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East and Africa
Company Profile:
- Procter & Gamble
- Amazon
- Comcast
- AT&T
- General Motors
- Verizon Communications
- L'Oreal
- The Walt Disney Company
- Ford Motor Company
- Samsung Electronics
- Unilever
- Toyota Motor Corporation
- NBCUniversal (owned by Comcast)
- Alphabet Inc. (Google)
- Johnson & Johnson

Product Code: CMI6198

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snapshot, By Type of TV Channel
- Market Snapshot, By Target Audience
- Market Snapshot, By Timing and Placement
- Market Snapshot, By Industry or Product Category
- Market Snapshot, By Ad Format
- Market Snapshot, By Advertiser's objectives
- Market Snapshot, By Budget Levels
- Market Snapshot, Traditional vs. Advanced Advertising
- Market Snapshot, By Local vs. National vs. International
- Market Snapshot, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
Wide audience reach
- Restraints
Digital competition
- Opportunities
Integrated campaigns
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product launch/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario

4. Global TV Ad spending Market - Impact of Coronavirus (COVID-19) Pandemic

COVID-19 Epidemiology
Supply Side and Demand Side Analysis
Economic Impact

5. Global TV Ad spending Market , By Type of TV Channel, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Broadcast TV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Cable TV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Satellite TV
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Digital Streaming Services
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

6. Global TV Ad spending Market , By Target Audience, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Demographic Segmentation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Psychographic Segmentation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Behavioral Segmentation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

7. Global TV Ad spending Market , By Timing and Placement, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Prime-Time vs. Non-Prime Time
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
Event-Based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

8. Global TV Ad spending Market , By Industry or Product Category, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Industry Segmentation
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Product Category
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

9. Global TV Ad spending Market , By Ad Format, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Commercial Length
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Video Type
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

10. Global TV Ad spending Market , By Advertiser's Objectives, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Brand Awareness
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Direct Response
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

11. Global TV Ad spending Market , By Budget Levels, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
High Budget vs. Low Budget
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

12. Global TV Ad spending Market , By Traditional vs. Advanced Advertising, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Traditional TV Ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
Advanced TV Ads
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

13. Global TV Ad spending Market, By Local vs. National vs. International, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, 2018 - 2030
- Segment Trends
Local
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
National
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
International
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

14. Global TV Ad spending Market , By Region, 2023-2030, (US$ Bn)

Introduction
- Market Share Analysis, By Country, 2023 and 2030 (%)
- Y-o-Y Growth Analysis, For Country 2018 -2030
- Country Trends
North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
Middle and East Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
- Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)

15. Competitive Landscape

Procter & Gamble
- Company Highlights
- Product Portfolio
- Key Highlights
- Financial Performance
- Strategies
Amazon
Comcast
AT&T
General Motors
Verizon Communications
L'Oreal
The Walt Disney Company
Ford Motor Company
Samsung Electronics
Unilever
Toyota Motor Corporation
NBCUniversal (owned by Comcast)
Alphabet Inc. (Google)
Johnson & Johnson
Analyst Views