PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1663359
PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1663359
The global durian fruit market, valued at USD 1.74 billion in 2023, is anticipated to expand at a compound annual growth rate (CAGR) of 4.9% during the forecast period, reaching USD 2.68 billion by 2032. Known as the "king of fruits," durian has gained significant traction beyond Southeast Asia, making its presence felt in international markets, including the U.S., UK, and Australia. Its rising popularity as a delicacy, coupled with its well-documented nutritional benefits, has piqued interest among health-conscious consumers globally. Advancements in agricultural techniques and post-harvest technologies have further improved durian's quality, shelf life, and accessibility, contributing to its growing global demand.
Frozen pulp and paste dominated the product segment, accounting for 70% of market revenue in 2023. Their convenience, extended shelf life, and versatility in culinary applications, such as desserts and beverages, have solidified their market leadership. Meanwhile, the whole fruit segment is expected to witness a steady growth rate of 4.5% CAGR during the forecast period, driven by an increasing consumer inclination toward fresh, natural products and a growing interest in exotic fruits in Western markets.
The expansion of e-commerce platforms has revolutionized the durian fruit market, allowing consumers to explore its exotic flavors from the comfort of their homes. The online distribution channel is forecasted to grow at the fastest rate, supported by advancements in cold chain logistics and packaging technologies. Moreover, supermarkets and hypermarkets continue to hold a dominant position in the market, offering a convenient one-stop shopping experience and ensuring consistent availability of high-quality durian products.
Geographically, the Asia Pacific region remains the largest market for durian, accounting for 36.9% of global revenue in 2023, with strong demand driven by its cultural significance and high domestic consumption in countries like Thailand, Malaysia, and Indonesia. North America, led by the U.S., is expected to emerge as a high-growth market due to an increasing Asian population and the rising popularity of exotic fruits among health-conscious consumers.