Global Location-based Advertising Market Size Study, by Component (Geofencing, Geotargeting, Geoconquesting), Promotion, Advertisement, Application, Vertical, and Regional Forecasts 2022-2032

Description

The global Location-based Advertising Market, valued at approximately USD 111.41 billion in 2023, is projected to grow at an impressive CAGR of 15.0% during the forecast period from 2024 to 2032. This transformative advertising approach harnesses the power of geospatial data to deliver personalized and timely promotions, significantly enhancing customer engagement and conversion rates. By leveraging cutting-edge technologies such as GPS, Wi-Fi, and Bluetooth, location-based advertising provides businesses with the unique capability to target audiences with precision, creating unparalleled opportunities in the digital marketing landscape.

As consumer expectations for personalized experiences continue to rise, businesses across industries are rapidly adopting geofencing, geotargeting, and geoconquesting strategies to optimize marketing campaigns. The proliferation of smartphones and advancements in data analytics have further amplified the effectiveness of location-based advertising, enabling businesses to understand customer behavior and preferences in real-time. Additionally, the integration of artificial intelligence (AI) and machine learning (ML) has propelled the market forward, offering predictive analytics capabilities that refine targeting strategies and maximize ROI.

However, challenges such as stringent data privacy regulations, consumer concerns over personal information, and technical complexities associated with integrating location-based systems into existing infrastructures may hinder the pace of market adoption. Despite these barriers, the market continues to expand, driven by robust investments in technological innovation and the growing popularity of hyperlocal marketing strategies. Furthermore, businesses are increasingly adopting creative advertising formats such as interactive AR-based ads to enhance user engagement, opening new avenues for growth in this dynamic sector.

Regionally, North America dominates the location-based advertising market, underpinned by the high penetration of smartphones, a strong digital advertising ecosystem, and a tech-savvy consumer base. Europe follows as a significant contributor, bolstered by stringent GDPR regulations that promote transparent and ethical advertising practices. Meanwhile, the Asia-Pacific region is expected to witness the fastest growth, fueled by a burgeoning middle-class population, rapid urbanization, and increasing internet penetration. Countries such as China, India, and Japan are emerging as hotspots for location-based advertising, supported by a vibrant e-commerce landscape and increasing consumer digital literacy.

Major market players included in this report are:

Google LLC
Facebook Inc. (Meta Platforms)
IBM Corporation
Microsoft Corporation
Oracle Corporation
GroundTruth
Foursquare Labs, Inc.
Verizon Media (Yahoo)
Groupon, Inc.
AdMoove
Bluedot Innovation Pty Ltd
UberMedia, Inc.
InMobi Pte Ltd.
PlaceIQ, Inc.
Telenity, Inc.

The detailed segments and sub-segment of the market are explained below:

By Component:

Geofencing
Geotargeting
Geoconquesting

By Promotion:

Push Notifications
In-app Messages
Proximity Marketing

By Advertisement:

Display Ads
Search Ads
Social Media Ads

By Application:

Retail
Healthcare
Entertainment
Transportation
Others

By Vertical:

Retail & E-commerce
Travel & Tourism
BFSI
IT & Telecom
Media & Entertainment
Others

By Region:

North America:

U.S.
Canada

Europe:

UK
Germany
France
Spain
Italy
Rest of Europe

Asia Pacific:

China
India
Japan
Australia
South Korea
Rest of Asia Pacific

Latin America:

Brazil
Mexico
Rest of Latin America

Middle East & Africa:

Saudi Arabia
South Africa
Rest of Middle East & Africa

Years considered for the study are as follows:

Historical Year: 2022
Base Year: 2023
Forecast Period: 2024-2032

Key Takeaways:

Comprehensive market estimates and forecasts spanning a decade.
In-depth regional and country-level analysis of the market.
Insights into competitive dynamics, strategies, and key player profiles.
Analysis of demand and supply-side trends driving market growth.

Chapter 1. Global Location-based Advertising Market Executive Summary

1.1. Global Location-based Advertising Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Component
- 1.3.2. By Promotion
- 1.3.3. By Advertisement
- 1.3.4. By Application
- 1.3.5. By Vertical
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Location-based Advertising Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory Frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Location-based Advertising Market Dynamics

3.1. Market Drivers
- 3.1.1. Increasing Adoption of Geospatial Technologies
- 3.1.2. Advancements in Data Analytics and AI
- 3.1.3. Rising Demand for Personalized Advertising
3.2. Market Challenges
- 3.2.1. Stringent Data Privacy Regulations
- 3.2.2. Technical Complexities in Integration
3.3. Market Opportunities
- 3.3.1. Expansion of Hyperlocal Marketing Strategies
- 3.3.2. Integration of AR/VR in Advertising Formats
- 3.3.3. Growth in Emerging Markets

Chapter 4. Global Location-based Advertising Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Location-based Advertising Market Size & Forecasts by Component 2022-2032

5.1. Segment Dashboard
5.2. Global Location-based Advertising Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 5.2.1. Geofencing
- 5.2.2. Geotargeting
- 5.2.3. Geoconquesting

Chapter 6. Global Location-based Advertising Market Size & Forecasts by Promotion 2022-2032

6.1. Segment Dashboard
6.2. Global Location-based Advertising Market: Promotion Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 6.2.1. Push Notifications
- 6.2.2. In-app Messages
- 6.2.3. Proximity Marketing

Chapter 7. Global Location-based Advertising Market Size & Forecasts by Advertisement 2022-2032

7.1. Segment Dashboard
7.2. Global Location-based Advertising Market: Advertisement Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 7.2.1. Display Ads
- 7.2.2. Search Ads
- 7.2.3. Social Media Ads

Chapter 8. Global Location-based Advertising Market Size & Forecasts by Application 2022-2032

8.1. Segment Dashboard
8.2. Global Location-based Advertising Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 8.2.1. Retail
- 8.2.2. Healthcare
- 8.2.3. Entertainment
- 8.2.4. Transportation
- 8.2.5. Others

Chapter 9. Global Location-based Advertising Market Size & Forecasts by Vertical 2022-2032

9.1. Segment Dashboard
9.2. Global Location-based Advertising Market: Vertical Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 9.2.1. Retail & E-commerce
- 9.2.2. Travel & Tourism
- 9.2.3. BFSI
- 9.2.4. IT & Telecom
- 9.2.5. Media & Entertainment
- 9.2.6. Others

Chapter 10. Global Location-based Advertising Market Size & Forecasts by Region 2022-2032

10.1. North America Location-based Advertising Market
- 10.1.1. U.S. Location-based Advertising Market
  - 10.1.1.1. Component Breakdown Size & Forecasts, 2022-2032
  - 10.1.1.2. Promotion Breakdown Size & Forecasts, 2022-2032
- 10.1.2. Canada Location-based Advertising Market
10.2. Europe Location-based Advertising Market
- 10.2.1. UK Location-based Advertising Market
- 10.2.2. Germany Location-based Advertising Market
- 10.2.3. France Location-based Advertising Market
- 10.2.4. Spain Location-based Advertising Market
- 10.2.5. Italy Location-based Advertising Market
- 10.2.6. Rest of Europe Location-based Advertising Market
10.3. Asia-Pacific Location-based Advertising Market
- 10.3.1. China Location-based Advertising Market
- 10.3.2. India Location-based Advertising Market
- 10.3.3. Japan Location-based Advertising Market
- 10.3.4. Australia Location-based Advertising Market
- 10.3.5. South Korea Location-based Advertising Market
- 10.3.6. Rest of Asia Pacific Location-based Advertising Market
10.4. Latin America Location-based Advertising Market
- 10.4.1. Brazil Location-based Advertising Market
- 10.4.2. Mexico Location-based Advertising Market
- 10.4.3. Rest of Latin America Location-based Advertising Market
10.5. Middle East & Africa Location-based Advertising Market
- 10.5.1. Saudi Arabia Location-based Advertising Market
- 10.5.2. South Africa Location-based Advertising Market
- 10.5.3. Rest of Middle East & Africa Location-based Advertising Market

Chapter 11. Competitive Intelligence

11.1. Key Company SWOT Analysis
- 11.1.1. Google LLC
- 11.1.2. Facebook Inc. (Meta Platforms)
- 11.1.3. IBM Corporation
11.2. Top Market Strategies
11.3. Company Profiles
- 11.3.1. Google LLC
  - 11.3.1.1. Key Information
  - 11.3.1.2. Overview
  - 11.3.1.3. Financial (Subject to Data Availability)
  - 11.3.1.4. Product Summary
  - 11.3.1.5. Market Strategies
- 11.3.2. Facebook Inc. (Meta Platforms)
- 11.3.3. IBM Corporation
- 11.3.4. Microsoft Corporation
- 11.3.5. Oracle Corporation
- 11.3.6. GroundTruth
- 11.3.7. Foursquare Labs, Inc.
- 11.3.8. Verizon Media (Yahoo)
- 11.3.9. Groupon, Inc.
- 11.3.10. AdMoove
- 11.3.11. Bluedot Innovation Pty Ltd
- 11.3.12. UberMedia, Inc.
- 11.3.13. InMobi Pte Ltd.
- 11.3.14. PlaceIQ, Inc.
- 11.3.15. Telenity, Inc.

Chapter 12. Research Process

12.1. Research Process
- 12.1.1. Data Mining
- 12.1.2. Analysis
- 12.1.3. Market Estimation
- 12.1.4. Validation
- 12.1.5. Publishing
12.2. Research Attributes