Global Decorative Coatings Market Size Study, by Resin Type (Acrylic, Alkyd, Vinyl, Polyurethane), Technology (Water Borne Coatings, Solvent Borne Coatings, Powder Coatings), Coating Type (Interior and Exterior), and Regional Forecasts 2022-2032

Description

The Global Decorative Coatings Market is poised to grow from USD 85.12 billion in 2023 to USD 119.07 billion by 2032, registering a CAGR of 3.80% during the forecast period 2024-2032. Decorative coatings play a pivotal role in enhancing the aesthetic appeal and durability of surfaces across residential, commercial, and industrial applications. These coatings, which include products such as primers, enamels, and emulsions, offer protective layers against environmental factors while providing design flexibility through a variety of colors and finishes.

The rising trend of urbanization and infrastructure development, particularly in emerging economies, is driving the demand for decorative coatings. Innovations in resin technologies, such as acrylics and polyurethanes, have improved coating performance by enhancing adhesion, durability, and resistance to wear and tear. Furthermore, the shift towards waterborne and powder coating technologies is gaining momentum due to their eco-friendly properties and compliance with stringent environmental regulations. This transition aligns with the increasing consumer preference for sustainable solutions, positioning decorative coatings as a key enabler of modern architecture and design.

The market's growth is underpinned by a surge in do-it-yourself (DIY) painting activities and the rise of professional services, catering to the diverse needs of end-users. While raw material price volatility and strict regulatory frameworks pose challenges, manufacturers are leveraging advancements in pigment technology and production processes to meet the growing demand for high-performance coatings. Moreover, the advent of smart coatings, which incorporate self-cleaning and heat-reflective properties, is opening new avenues for market expansion.

Regionally, Asia Pacific dominates the market, driven by rapid urbanization, booming construction activities, and rising disposable incomes in countries like China and India. North America and Europe remain significant contributors, with a strong emphasis on green building initiatives and the adoption of advanced coating technologies. Meanwhile, the Middle East & Africa region is emerging as a lucrative market due to expanding infrastructure projects and increasing investment in commercial real estate.

Major market players included in this report are:

Akzo Nobel N.V.
PPG Industries, Inc.
The Sherwin-Williams Company
Asian Paints Ltd.
Nippon Paint Holdings Co., Ltd.
Axalta Coating Systems
BASF SE
Kansai Paint Co., Ltd.
RPM International Inc.
Jotun A/S
Berger Paints India Limited
Tikkurila Oyj
Hempel A/S
DuluxGroup Limited
Masco Corporation

The detailed segments and sub-segments of the market are explained below:

By Resin Type:

Acrylic
Alkyd
Vinyl
Polyurethane

By Technology:

Water Borne Coatings
Solvent Borne Coatings
Powder Coatings

By Coating Type:

Interior
Exterior

By Color Type:

Solid Colors
Metallic Colors
Others

By User Type:

DIY
Professional

By Product Type:

Primer
Enamel
Emulsion
Others

By Application:

Residential
Commercial
Industrial
Infrastructure

By Region:

North America:

U.S.
Canada

Europe:

UK
Germany
France
Spain
Italy
Rest of Europe

Asia Pacific:

China
India
Japan
Australia
South Korea
Rest of Asia Pacific

Latin America:

Brazil
Mexico
Rest of Latin America

Middle East & Africa:

Saudi Arabia
South Africa
Rest of Middle East & Africa

Years considered for the study are as follows:

Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032

Key Takeaways:

Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional-level analysis for each market segment.
Detailed analysis of geographical landscape with country-level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approaches.
Analysis of competitive structure of the market.
Demand-side and supply-side analysis of the market.

Chapter 1. Global Decorative Coatings Market Executive Summary

1.1. Global Decorative Coatings Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Resin Type
- 1.3.2. By Technology
- 1.3.3. By Coating Type
- 1.3.4. By Color Type
- 1.3.5. By User Type
- 1.3.6. By Product Type
- 1.3.7. By Application
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Decorative Coatings Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory Frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Decorative Coatings Market Dynamics

3.1. Market Drivers
- 3.1.1. Urbanization and Infrastructure Development
- 3.1.2. Innovations in Resin Technologies
- 3.1.3. Rising Demand in Residential and Commercial Applications
3.2. Market Challenges
- 3.2.1. Raw Material Price Volatility
- 3.2.2. Strict Regulatory Frameworks
3.3. Market Opportunities
- 3.3.1. Adoption of Sustainable Materials
- 3.3.2. Development of Eco-Friendly Production Techniques
- 3.3.3. Innovative Surface Finishes and Functional Enhancements

Chapter 4. Global Decorative Coatings Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Decorative Coatings Market Size & Forecasts by Resin Type 2022-2032

5.1. Segment Dashboard
5.2. Global Decorative Coatings Market: Resin Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 5.2.1. Acrylic
- 5.2.2. Alkyd
- 5.2.3. Vinyl
- 5.2.4. Polyurethane

Chapter 6. Global Decorative Coatings Market Size & Forecasts by Technology 2022-2032

6.1. Segment Dashboard
6.2. Global Decorative Coatings Market: Technology Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 6.2.1. Water Borne Coatings
- 6.2.2. Solvent Borne Coatings
- 6.2.3. Powder Coatings

Chapter 7. Global Decorative Coatings Market Size & Forecasts by Coating Type 2022-2032

7.1. Segment Dashboard
7.2. Global Decorative Coatings Market: Coating Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 7.2.1. Interior
- 7.2.2. Exterior

Chapter 8. Global Decorative Coatings Market Size & Forecasts by Color Type 2022-2032

8.1. Segment Dashboard
8.2. Global Decorative Coatings Market: Color Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 8.2.1. Solid Colors
- 8.2.2. Metallic Colors
- 8.2.3. Others

Chapter 9. Global Decorative Coatings Market Size & Forecasts by User Type 2022-2032

9.1. Segment Dashboard
9.2. Global Decorative Coatings Market: User Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 9.2.1. DIY
- 9.2.2. Professional

Chapter 10. Global Decorative Coatings Market Size & Forecasts by Product Type 2022-2032

10.1. Segment Dashboard
10.2. Global Decorative Coatings Market: Product Type Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 10.2.1. Primer
- 10.2.2. Enamel
- 10.2.3. Emulsion
- 10.2.4. Others

Chapter 11. Global Decorative Coatings Market Size & Forecasts by Application 2022-2032

11.1. Segment Dashboard
11.2. Global Decorative Coatings Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 11.2.1. Residential
- 11.2.2. Commercial
- 11.2.3. Industrial
- 11.2.4. Infrastructure

Chapter 12. Global Decorative Coatings Market Size & Forecasts by Region 2022-2032

12.1. North America Decorative Coatings Market
- 12.1.1. U.S. Decorative Coatings Market
  - 12.1.1.1. Resin Type Breakdown Size & Forecasts, 2022-2032
  - 12.1.1.2. Technology Breakdown Size & Forecasts, 2022-2032
  - 12.1.1.3. Coating Type Breakdown Size & Forecasts, 2022-2032
  - 12.1.1.4. Color Type Breakdown Size & Forecasts, 2022-2032
  - 12.1.1.5. User Type Breakdown Size & Forecasts, 2022-2032
  - 12.1.1.6. Product Type Breakdown Size & Forecasts, 2022-2032
  - 12.1.1.7. Application Breakdown Size & Forecasts, 2022-2032
- 12.1.2. Canada Decorative Coatings Market
12.2. Europe Decorative Coatings Market
- 12.2.1. UK Decorative Coatings Market
- 12.2.2. Germany Decorative Coatings Market
- 12.2.3. France Decorative Coatings Market
- 12.2.4. Spain Decorative Coatings Market
- 12.2.5. Italy Decorative Coatings Market
- 12.2.6. Rest of Europe Decorative Coatings Market
12.3. Asia Pacific Decorative Coatings Market
- 12.3.1. China Decorative Coatings Market
- 12.3.2. India Decorative Coatings Market
- 12.3.3. Japan Decorative Coatings Market
- 12.3.4. Australia Decorative Coatings Market
- 12.3.5. South Korea Decorative Coatings Market
- 12.3.6. Rest of Asia Pacific Decorative Coatings Market
12.4. Latin America Decorative Coatings Market
- 12.4.1. Brazil Decorative Coatings Market
- 12.4.2. Mexico Decorative Coatings Market
- 12.4.3. Rest of Latin America Decorative Coatings Market
12.5. Middle East & Africa Decorative Coatings Market
- 12.5.1. Saudi Arabia Decorative Coatings Market
- 12.5.2. South Africa Decorative Coatings Market
- 12.5.3. Rest of Middle East & Africa Decorative Coatings Market

Chapter 13. Competitive Intelligence

13.1. Key Company SWOT Analysis
- 13.1.1. Akzo Nobel N.V.
- 13.1.2. PPG Industries, Inc.
- 13.1.3. The Sherwin-Williams Company
13.2. Top Market Strategies
13.3. Company Profiles
- 13.3.1. Akzo Nobel N.V.
  - 13.3.1.1. Key Information
  - 13.3.1.2. Overview
  - 13.3.1.3. Financial (Subject to Data Availability)
  - 13.3.1.4. Product Summary
  - 13.3.1.5. Market Strategies
- 13.3.2. PPG Industries, Inc.
- 13.3.3. The Sherwin-Williams Company
- 13.3.4. Asian Paints Ltd.
- 13.3.5. Nippon Paint Holdings Co., Ltd.
- 13.3.6. Axalta Coating Systems
- 13.3.7. BASF SE
- 13.3.8. Kansai Paint Co., Ltd.
- 13.3.9. RPM International Inc.
- 13.3.10. Jotun A/S
- 13.3.11. Berger Paints India Limited
- 13.3.12. Tikkurila Oyj
- 13.3.13. Hempel A/S
- 13.3.14. DuluxGroup Limited
- 13.3.15. Masco Corporation

Chapter 14. Research Process

14.1. Research Process
- 14.1.1. Data Mining
- 14.1.2. Analysis
- 14.1.3. Market Estimation
- 14.1.4. Validation
- 14.1.5. Publishing
14.2. Research Attributes