PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1638099
PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1638099
Global Clarified Butter Market is valued at USD 2.51 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 6.7% over the forecast period 2024-2032. Clarified butter, commonly known as "ghee" in many regions, is becoming a versatile and preferred cooking ingredient worldwide. Distinguished by its unique yellow texture and high smoke point, clarified butter offers a rich flavor that enhances cooking efficiency and quality. Its popularity stems from its numerous health benefits, including improved heart and digestive health, enhanced immunity, and suitability for lactose-intolerant individuals due to its negligible casein and lactose content.
Increasing consumer inclination towards nutritious and innovation-driven food products drives the growth of the clarified butter market. The conventional clarified butter segment dominates the market, as it remains a staple in traditional culinary practices across the globe. Meanwhile, the flavored clarified butter segment is rapidly gaining traction, driven by young consumers seeking unique, innovative products infused with flavors such as garlic, herbs, and vanilla.
The B2C segment holds the largest share, attributed to household consumers using clarified butter for sauteing, baking, seasoning, and frying. On the other hand, the B2B segment is projected to grow at the highest CAGR due to increasing adoption by commercial entities such as bakeries, restaurants, and confectioneries, leveraging clarified butter's ability to enhance taste, aroma, and presentation.
Asia Pacific dominates the market with a revenue share of 43% in 2024, driven by its traditional use of clarified butter in cooking across diverse cuisines in countries such as India and China. North America and Europe follow, fueled by rising consumer awareness of clarified butter's health benefits and growing adoption in diverse culinary applications.
The clarified butter market is highly competitive, with major players focusing on portfolio diversification, strategic collaborations, and geographic expansion. Key companies include Amul (GCMMF), Nestle, Britannia Industries, and Patanjali Ayurved Limited. These players are leveraging digital platforms and quick commerce to improve accessibility and enhance customer engagement.