Global EMEA POP Packaging Market Size Study, by Product, by Material, by Application, by End Use, and Regional Forecasts 2022-2032

Description

The Global EMEA POP Packaging Market is projected to ascend from USD 4.34 billion in 2023 to approximately USD 6.02 billion by 2032, reflecting a compound annual growth rate (CAGR) of 6.02% during the forecast period from 2024 to 2032. The packaging sector within Europe, the Middle East, and Africa (EMEA) thrives on the increasing demand for attractive and functional point-of-purchase (POP) displays that bolster consumer engagement and drive sales conversions. This market captures the synergy between innovative packaging and the rising adoption of modern retail strategies, elevating both product visibility and brand recognition.

Heightened consumer preferences for sustainable and visually appealing packaging solutions have set the stage for dynamic growth in the POP packaging landscape. Displays such as counter and gravity feed options are gaining traction for their strategic placement, while pallet displays serve as pivotal solutions for bulk product showcasing in high-traffic areas. Key trends in materials, such as the shift toward recyclable plastics and biodegradable papers, underscore the industry's alignment with global sustainability objectives. Despite cost pressures from raw material volatility, advanced design methodologies and efficient manufacturing technologies are mitigating these challenges while expanding market potential.

Regionally, Europe dominates the EMEA POP packaging market, with robust retail networks and a pronounced emphasis on eco-friendly packaging solutions. The Middle East, with its expanding mall culture and luxury retail spaces, represents a burgeoning growth hub, while Africa's evolving retail sector demonstrates untapped potential, fueled by economic development and urbanization. The diverse dynamics across these regions underscore a thriving ecosystem that leverages technological advancements and tailored consumer engagement strategies.

Strategic investments in intelligent display systems, such as those equipped with digital interaction capabilities, are paving the way for future growth. As consumer-centric trends evolve, POP packaging is expected to remain a linchpin in retail innovation, providing tangible benefits across the value chain from manufacturers to end-users.

Major market players included in this report are:

WestRock Company
DS Smith Plc
Smurfit Kappa Group Plc
Sonoco Products Company
International Paper Company
Georgia-Pacific LLC
Mondi Group
Pratt Industries
Huhtamaki Oyj
UPM Raflatac
Alpla Group
Sealed Air Corporation
Berry Global Group, Inc.
Klockner Pentaplast Group
Amcor Plc

The detailed segments and sub-segment of the market are explained below:

By Product:

Counter Display
Floor Display
Gravity Feed Display
Pallet Display
Side Kick Display
Dump Bin Display
Clip Strip Display Pouches

By Material:

Paper
Foam
Plastic
Glass
Metal

By Application:

Hypermarket
Supermarket
Departmental Stores
Specialty Stores
Convenience Stores

By End Use:

Food & Beverage
Personal Care
Pharmaceuticals
Electronics
Automotive
Others

By Region:

North America:

U.S.
Canada

Europe:

UK
Germany
France
Spain
Italy
Rest of Europe

Asia Pacific:

China
India
Japan
Australia
South Korea
Rest of Asia Pacific

Latin America:

Brazil
Mexico

Middle East & Africa:

Saudi Arabia
South Africa
Rest of Middle East & Africa

Years considered for the study are as follows:

Historical Year: 2022, 2023
Base Year: 2023
Forecast Period: 2024 to 2032

Key Takeaways:

Extensive revenue and trend analysis, covering regional and segment-wise projections for the next decade.
Insights into strategic growth opportunities and market challenges across diverse regions.
Detailed evaluation of the competitive landscape, with actionable recommendations for stakeholders to capitalize on evolving trends.
Forward-looking perspectives on technological innovations shaping the future of POP packaging in the EMEA region.

Chapter 1. Global EMEA POP Packaging Market Executive Summary

1.1. Global EMEA POP Packaging Market Size & Forecast (2022-2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Product
- 1.3.2. By Material
- 1.3.3. By Application
- 1.3.4. By End Use
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global EMEA POP Packaging Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory Frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global EMEA POP Packaging Market Dynamics

3.1. Market Drivers
- 3.1.1. Increasing Demand for Attractive POP Displays
- 3.1.2. Adoption of Modern Retail Strategies
- 3.1.3. Consumer Preference for Sustainable Packaging
3.2. Market Challenges
- 3.2.1. Raw Material Volatility and Cost Pressures
- 3.2.2. Competition from Alternative Packaging Solutions
3.3. Market Opportunities
- 3.3.1. Technological Advancements in Display Systems
- 3.3.2. Growth in Emerging Markets within EMEA
- 3.3.3. Integration of Digital Interaction Capabilities

Chapter 4. Global EMEA POP Packaging Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.1.6. Futuristic Approach to Porter's 5 Force Model
- 4.1.7. Porter's 5 Force Impact Analysis
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top Investment Opportunities
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global EMEA POP Packaging Market Size & Forecasts by Product 2022-2032

5.1. Segment Dashboard
5.2. Global EMEA POP Packaging Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 5.2.1. Counter Display
- 5.2.2. Floor Display
- 5.2.3. Gravity Feed Display
- 5.2.4. Pallet Display
- 5.2.5. Side Kick Display
- 5.2.6. Dump Bin Display
- 5.2.7. Clip Strip Display Pouches

Chapter 6. Global EMEA POP Packaging Market Size & Forecasts by Material 2022-2032

6.1. Segment Dashboard
6.2. Global EMEA POP Packaging Market: Material Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 6.2.1. Paper
- 6.2.2. Foam
- 6.2.3. Plastic
- 6.2.4. Glass
- 6.2.5. Metal

Chapter 7. Global EMEA POP Packaging Market Size & Forecasts by Application 2022-2032

7.1. Segment Dashboard
7.2. Global EMEA POP Packaging Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 7.2.1. Hypermarket
- 7.2.2. Supermarket
- 7.2.3. Departmental Stores
- 7.2.4. Specialty Stores
- 7.2.5. Convenience Stores

Chapter 8. Global EMEA POP Packaging Market Size & Forecasts by End Use 2022-2032

8.1. Segment Dashboard
8.2. Global EMEA POP Packaging Market: End Use Revenue Trend Analysis, 2022 & 2032 (USD Million/Billion)
- 8.2.1. Food & Beverage
- 8.2.2. Personal Care
- 8.2.3. Pharmaceuticals
- 8.2.4. Electronics
- 8.2.5. Automotive
- 8.2.6. Others

Chapter 9. Global EMEA POP Packaging Market Size & Forecasts by Region 2022-2032

9.1. North America POP Packaging Market
- 9.1.1. U.S. POP Packaging Market
  - 9.1.1.1. Product Breakdown Size & Forecasts, 2022-2032
  - 9.1.1.2. Material Breakdown Size & Forecasts, 2022-2032
  - 9.1.1.3. Application Breakdown Size & Forecasts, 2022-2032
  - 9.1.1.4. End Use Breakdown Size & Forecasts, 2022-2032
- 9.1.2. Canada POP Packaging Market
9.2. Europe POP Packaging Market
- 9.2.1. UK POP Packaging Market
- 9.2.2. Germany POP Packaging Market
- 9.2.3. France POP Packaging Market
- 9.2.4. Spain POP Packaging Market
- 9.2.5. Italy POP Packaging Market
- 9.2.6. Rest of Europe POP Packaging Market
9.3. Asia Pacific POP Packaging Market
- 9.3.1. China POP Packaging Market
- 9.3.2. India POP Packaging Market
- 9.3.3. Japan POP Packaging Market
- 9.3.4. Australia POP Packaging Market
- 9.3.5. South Korea POP Packaging Market
- 9.3.6. Rest of Asia Pacific POP Packaging Market
9.4. Latin America POP Packaging Market
- 9.4.1. Brazil POP Packaging Market
- 9.4.2. Mexico POP Packaging Market
- 9.4.3. Rest of Latin America POP Packaging Market
9.5. Middle East & Africa POP Packaging Market
- 9.5.1. Saudi Arabia POP Packaging Market
- 9.5.2. South Africa POP Packaging Market
- 9.5.3. Rest of Middle East & Africa POP Packaging Market

Chapter 10. Competitive Intelligence

10.1. Key Company SWOT Analysis
- 10.1.1. WestRock Company
- 10.1.2. DS Smith Plc
- 10.1.3. Smurfit Kappa Group Plc
10.2. Top Market Strategies
10.3. Company Profiles
- 10.3.1. WestRock Company
  - 10.3.1.1. Key Information
  - 10.3.1.2. Overview
  - 10.3.1.3. Financial (Subject to Data Availability)
  - 10.3.1.4. Product Summary
  - 10.3.1.5. Market Strategies
- 10.3.2. DS Smith Plc
- 10.3.3. Smurfit Kappa Group Plc
- 10.3.4. Sonoco Products Company
- 10.3.5. International Paper Company
- 10.3.6. Georgia-Pacific LLC
- 10.3.7. Mondi Group
- 10.3.8. Pratt Industries
- 10.3.9. Huhtamaki Oyj
- 10.3.10. UPM Raflatac
- 10.3.11. Alpla Group
- 10.3.12. Sealed Air Corporation
- 10.3.13. Berry Global Group, Inc.
- 10.3.14. Klockner Pentaplast Group
- 10.3.15. Amcor Plc

Chapter 11. Research Process

11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
11.2. Research Attributes