Global Traffic Road Marking Coatings Market Size Study, by Product, by Usage, by Applicator, by Application, and Regional Forecasts 2022-2032

Description

Global Traffic Road Marking Coatings Market is valued at approximately USD 5.05 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 8.73% over the forecast period 2024-2032. Traffic road marking coatings are specialized materials applied to various road surfaces to provide visual guidance, information, and safety cues for drivers, pedestrians, and cyclists. These coatings are essential for traffic management and regulation by delineating lanes, pedestrian crosswalks, bicycle paths, and other critical road areas. The traffic road marking coatings market growth is influenced by increasing urbanization, which leads to greater demand for well-planned transportation systems and substantial investments in infrastructure development across emerging economies. However, climatic factors such as extreme temperature variations, humidity, precipitation, and exposure to UV radiation can adversely affect the durability and performance of road markings, necessitating frequent maintenance. Nevertheless, adopting advanced technologies, such as automated pavement marking machines that ensure consistent application quality while reducing human intervention, can drive further market growth.

The market is witnessing a proliferating adoption of epoxy-based road marking coatings owing to their chemical resistance and strong adhesion properties. Epoxy-based road marking coatings are known for their durability, chemical resistance, and high adhesive properties. These coatings are widely preferred for high-traffic areas such as intersections, highways, and parking lots. Biorenewable paints are an eco-friendly alternative for traffic road marking coatings derived from renewable resources such as plant oils and bio-based solvents; these paints help reduce the environmental footprint while maintaining high performance. Moreover, low VOC solvent-based paints combine the benefits of reduced environmental impact with the durability and performance expected from traditional solvent-based coatings.

The growing need for permanent solutions that offer better value over time due to their longevity is propelling the market. Permanent traffic road marking coatings provide long-lasting solutions for various applications like highways, urban streets, parking lots, and airports. These markings are designed to endure harsh weather conditions, heavy traffic loads, and prolonged exposure to UV radiation. On the other hand, removable traffic road marking coatings offer temporary solutions ideal for construction zones, short-term events, or situations where road configurations frequently change.

The burgeoning utilization of spray application due to its high-speed performance and ability to cover large areas rapidly is another significant driver. Spray systems utilize airless spray technology that atomizes paint particles under high pressure, resulting in even coverage without wasting material. Machine application refers to using specialized equipment such as truck-mounted stripers and self-propelled machines to apply road marking coatings efficiently on large-scale projects.

The key regions considered for the global Traffic Road Marking Coatings Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Traffic Road Marking Coatings Market in terms of revenue. The market growth in the region is being attributed to factors including increased demand for higher-quality traffic road marking materials with durable properties due to the need for better infrastructure and strict regulations about road safety norms. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by rapid urbanization and industrialization, has significantly invested in the research and development of innovative traffic road marking coatings

Major market players included in this report are:

3M Company
Aexcel Corporation
BASF SE
Benjamin Moore & Co.
Chroma Merchandise
Crown USA, LLC
DG Road Safety Private Limited
Dulux Protective Coatings
Garon Products Inc.
Geveko Markings
Ingevity Corporation
Kansai Paints Co., Ltd.
Kataline Infraproducts Pvt. Ltd.
Myers Industries, Inc.
Nanjing Roadsky Traffic Facility Co., Ltd.

The detailed segments and sub-segment of the market are explained below:

By Product:

Epoxy
Paint
Preformed Polymer Tape
Pressure Sensitive Tape
Thermoplastic

By Usage:

Permanent
Removable

By Applicator:

Brush
Machine
Roller
Spray

By Application:

Airport Marking
Car Park Marking
Factory Marking
Road Marking Labels
Road Marking Lines

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Middle East & Africa
Saudi Arabia
South Africa
RoMEA

Years considered for the study are as follows:

Historical year - 2022
Base year - 2023
Forecast period - 2024 to 2032

Key Takeaways:

Market Estimates & Forecast for 10 years from 2022 to 2032.
Annualized revenues and regional level analysis for each market segment.
Detailed analysis of geographical landscape with Country level analysis of major regions.
Competitive landscape with information on major players in the market.
Analysis of key business strategies and recommendations on future market approach.
Analysis of competitive structure of the market.
Demand side and supply side analysis of the market.

Chapter 1. Global Traffic Road Marking Coatings Market Executive Summary

1.1. Global Traffic Road Marking Coatings Market Size & Forecast (2022- 2032)
1.2. Regional Summary
1.3. Segmental Summary
- 1.3.1. By Product
- 1.3.2. By Usage
- 1.3.3. By Applicator
- 1.3.4. By Application
1.4. Key Trends
1.5. Recession Impact
1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Traffic Road Marking Coatings Market Definition and Research Assumptions

2.1. Research Objective
2.2. Market Definition
2.3. Research Assumptions
- 2.3.1. Inclusion & Exclusion
- 2.3.2. Limitations
- 2.3.3. Supply Side Analysis
  - 2.3.3.1. Availability
  - 2.3.3.2. Infrastructure
  - 2.3.3.3. Regulatory Environment
  - 2.3.3.4. Market Competition
  - 2.3.3.5. Economic Viability (Consumer's Perspective)
- 2.3.4. Demand Side Analysis
  - 2.3.4.1. Regulatory frameworks
  - 2.3.4.2. Technological Advancements
  - 2.3.4.3. Environmental Considerations
  - 2.3.4.4. Consumer Awareness & Acceptance
2.4. Estimation Methodology
2.5. Years Considered for the Study
2.6. Currency Conversion Rates

Chapter 3. Global Traffic Road Marking Coatings Market Dynamics

3.1. Market Drivers
- 3.1.1. Increasing Urbanization
- 3.1.2. Investments in Infrastructure Development
- 3.1.3. Adoption of Advanced Technologies
3.2. Market Challenges
- 3.2.1. Climatic Factors
- 3.2.2. Maintenance Requirements
3.3. Market Opportunities
- 3.3.1. Automated Pavement Marking Machines
- 3.3.2. Eco-friendly Solutions

Chapter 4. Global Traffic Road Marking Coatings Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. PESTEL Analysis
- 4.2.1. Political
- 4.2.2. Economical
- 4.2.3. Social
- 4.2.4. Technological
- 4.2.5. Environmental
- 4.2.6. Legal
4.3. Top Investment Opportunity
4.4. Top Winning Strategies
4.5. Disruptive Trends
4.6. Industry Expert Perspective
4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Traffic Road Marking Coatings Market Size & Forecasts by Product 2022-2032

5.1. Segment Dashboard
5.2. Global Traffic Road Marking Coatings Market: Product Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 5.2.1. Epoxy
- 5.2.2. Paint
- 5.2.3. Preformed Polymer Tape
- 5.2.4. Pressure Sensitive Tape
- 5.2.5. Thermoplastic

Chapter 6. Global Traffic Road Marking Coatings Market Size & Forecasts by Usage 2022-2032

6.1. Segment Dashboard
6.2. Global Traffic Road Marking Coatings Market: Usage Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 6.2.1. Permanent
- 6.2.2. Removable

Chapter 7. Global Traffic Road Marking Coatings Market Size & Forecasts by Applicator 2022-2032

7.1. Segment Dashboard
7.2. Global Traffic Road Marking Coatings Market: Applicator Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 7.2.1. Brush
- 7.2.2. Machine
- 7.2.3. Roller
- 7.2.4. Spray

Chapter 8. Global Traffic Road Marking Coatings Market Size & Forecasts by Application 2022-2032

8.1. Segment Dashboard
8.2. Global Traffic Road Marking Coatings Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
- 8.2.1. Airport Marking
- 8.2.2. Car Park Marking
- 8.2.3. Factory Marking
- 8.2.4. Road Marking Labels
- 8.2.5. Road Marking Lines

Chapter 9. Global Traffic Road Marking Coatings Market Size & Forecasts by Region 2022-2032

9.1. North America Traffic Road Marking Coatings Market
- 9.1.1. U.S. Traffic Road Marking Coatings Market
  - 9.1.1.1. Product breakdown size & forecasts, 2022-2032
  - 9.1.1.2. Usage breakdown size & forecasts, 2022-2032
  - 9.1.1.3. Applicator breakdown size & forecasts, 2022-2032
  - 9.1.1.4. Application breakdown size & forecasts, 2022-2032
- 9.1.2. Canada Traffic Road Marking Coatings Market
  - 9.1.2.1. Product breakdown size & forecasts, 2022-2032
  - 9.1.2.2. Usage breakdown size & forecasts, 2022-2032
  - 9.1.2.3. Applicator breakdown size & forecasts, 2022-2032
  - 9.1.2.4. Application breakdown size & forecasts, 2022-2032
9.2. Europe Traffic Road Marking Coatings Market
- 9.2.1. UK Traffic Road Marking Coatings Market
  - 9.2.1.1. Product breakdown size & forecasts, 2022-2032
  - 9.2.1.2. Usage breakdown size & forecasts, 2022-2032
  - 9.2.1.3. Applicator breakdown size & forecasts, 2022-2032
  - 9.2.1.4. Application breakdown size & forecasts, 2022-2032
- 9.2.2. Germany Traffic Road Marking Coatings Market
- 9.2.3. France Traffic Road Marking Coatings Market
- 9.2.4. Spain Traffic Road Marking Coatings Market
- 9.2.5. Italy Traffic Road Marking Coatings Market
- 9.2.6. Rest of Europe Traffic Road Marking Coatings Market
9.3. Asia-Pacific Traffic Road Marking Coatings Market
- 9.3.1. China Traffic Road Marking Coatings Market
- 9.3.2. India Traffic Road Marking Coatings Market
- 9.3.3. Japan Traffic Road Marking Coatings Market
- 9.3.4. Australia Traffic Road Marking Coatings Market
- 9.3.5. South Korea Traffic Road Marking Coatings Market
- 9.3.6. Rest of Asia Pacific Traffic Road Marking Coatings Market
9.4. Latin America Traffic Road Marking Coatings Market
- 9.4.1. Brazil Traffic Road Marking Coatings Market
- 9.4.2. Mexico Traffic Road Marking Coatings Market
- 9.4.3. Rest of Latin America Traffic Road Marking Coatings Market
9.5. Middle East & Africa Traffic Road Marking Coatings Market
- 9.5.1. Saudi Arabia Traffic Road Marking Coatings Market
- 9.5.2. South Africa Traffic Road Marking Coatings Market
- 9.5.3. Rest of Middle East & Africa Traffic Road Marking Coatings Market

Chapter 10. Competitive Intelligence

10.1. Key Company SWOT Analysis
- 10.1.1. 3M Company
- 10.1.2. Aexcel Corporation
- 10.1.3. BASF SE
10.2. Top Market Strategies
10.3. Company Profiles
- 10.3.1. Benjamin Moore & Co.
  - 10.3.1.1. Key Information
  - 10.3.1.2. Overview
  - 10.3.1.3. Financial (Subject to Data Availability)
  - 10.3.1.4. Product Summary
  - 10.3.1.5. Market Strategies
- 10.3.2. Chroma Merchandise
- 10.3.3. Crown USA, LLC
- 10.3.4. DG Road Safety Private Limited
- 10.3.5. Dulux Protective Coatings
- 10.3.6. Garon Products Inc.
- 10.3.7. Geveko Markings
- 10.3.8. Ingevity Corporation
- 10.3.9. Kansai Paints Co., Ltd.
- 10.3.10. Kataline Infraproducts Pvt. Ltd.
- 10.3.11. Myers Industries, Inc.
- 10.3.12. Nanjing Roadsky Traffic Facility Co., Ltd.
- 10.3.13. 3M Company
- 10.3.14. Aexcel Corporation
- 10.3.15. BASF SE

Chapter 11. Research Process

11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
11.2. Research Attributes