PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1424931
PUBLISHER: Bizwit Research & Consulting LLP | PRODUCT CODE: 1424931
Global Snus Market is valued at approximately USD 2.90 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 4.4% during the forecast period 2023-2030. Snus, a form of moist tobacco-based product widely produced in Sweden and commonly found in Nordic countries such as Finland and Norway, is consumed orally by placing it behind the lower or upper lip for extended periods. It serves as a smokeless product with a higher nicotine content than cigarettes, making it highly addictive. Manufactured from a blend of dried tobacco leaves and salt, the snus is moistened with hot water vapor, and the final product, containing about 50% water, requires refrigeration. Available in loose or portioned forms in the market, snus is gaining popularity in the U.S. as an alternative to chewing, smoking, and dipping tobacco, despite its known health risks, including the potential for cancer and mortality associated with its consumption.
The market growth is driven by the increasing popularity of Snus as a Harmless Cigarette Substitute and the availability of a variety of Flavors. The introduction of new flavors, including fruits, eucalyptus, mint, berries, citrus, cedar, bergamot, hay, smoky, dry fruit, spices, and tea, is poised to contribute significantly to the increasing demand for snus in the forthcoming years 2023-2030. A key driver prompting tobacco and cigarette enthusiasts to switch to snus is itslower incidence of lung, pancreatic, and oral cancers, as well as respiratory illnesses compared to other tobacco products. Unlike fermented smokeless tobacco, snus undergoes steam pasteurization during production, preventing the development of cancer-causing tobacco-specific nitrosamines produced by microbes. Market players are capitalizing on this trend by offering a variety of flavored snus products. For example, Dholakiya Tobacco, an Indian company, provides a diverse range of snus flavors such as cool mint and watermelon, enhancing the appeal and projected demand for the product in the forecast period. However, Stringent Government Regulations in Some Countries and risks associated with Over Consumption of Snus stifle market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Snus Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Europe holds a dominating position in the Snus Market, primarily driven by the widespread popularity of these products among male consumers in Scandinavian nations such as Norway and Sweden. The region's dominance is further propelled by a surge in new product launches within these countries. Meanwhile, the Middle East and Africa emerge as the anticipated growth hubs for the Snus Market. This growth is attributed to the introduction of innovative flavors, heightened consumer awareness advocating the use of snus over other tobacco products, and increased research and development activities in this geographical region.