Global Digital Advertising Market Size study & Forecast, by Format (Search Advertising, Video Advertising, Social Media Advertising, Banner Advertising Others) by Platform (Mobile, Desktop and laptops, Others) and Regional Analysis, 2022-2029

Description

List of Tables

Global Digital Advertising Market is valued approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than XX% over the forecast period 2022-2029. The digital advertising market refers to the ecosystem of buying and selling advertisements online. It encompasses a range of platforms and channels, including search engines, social media, display advertising, mobile apps, and video streaming services. Digital advertising enables businesses to target and reach specific audiences with tailored messages and content, using a variety of formats such as text, images, audio, and video. Advertisers can use sophisticated targeting and analytics tools to optimize their campaigns and track their performance in real-time. The major driving factor for the Global Digital Advertising Market are increased internet penetration, growing use of social media and rising demand for data-driven marketing. Moreover, rising popularity for video advertising and growing popularity of e-commerce industry is creating lucrative growth opportunity for the market over the forecast period 2022-2029.

According to the International Telecommunication Union (ITU), the percentage of individuals using the internet worldwide increased from 18.0% in 2005 to 51.2% in 2019. Similarly, in the United States, the percentage of households with internet access increased from 18% in 1997 to 90% in 2019. Source: U.S. Census Bureau, "Computer and Internet Use in the United States," 2020. However, the high cost of Digital Advertising stifles market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Digital Advertising Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the largest market for digital advertising, with the United States being the biggest contributor to the market. The growth of the digital advertising market in this region is driven by the high internet penetration rate, the presence of major tech companies, and the shift towards digital media consumption. Asia-Pacific is the fastest-growing market for digital advertising, with China, Japan, and India being the major contributors. The growth of the digital advertising market in this region is driven by the increasing internet penetration rate, the growing number of smartphone users, and the rise of e-commerce.

Major market players included in this report are:

Google LLC
Facebook, Inc.
Microsoft Corporation
Twitter Inc.
Adobe Systems Inc.
Baidu, Inc.
Yahoo Inc.
IAC/InterActiveCorp
Amazon, Inc.
Conklin Media

Recent Developments in the Market:

TikTok launched TikTok Ads in 2019, which allows businesses to create and display ads on the TikTok platform. TikTok Ads offers various ad formats, including in-feed ads, brand takeovers, and hashtag challenges, and also offers targeting options based on user demographics and behavior.
Taboola and Outbrain merged in 2020 to create Taboola, which is a content discovery and advertising platform that allows businesses to create and display ads across a network of publisher websites. Taboola offers various ad formats, including native ads, video ads, and display ads, and also offers targeting options based on user behaviour and interests.

Global Digital Advertising Market Report Scope:

Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Format, Platform, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Format offerings of key players. The detailed segments and sub-segment of the market are explained below.

By Format:

Search Advertising
Video Advertising
Social Media Advertising
Banner Advertising
Others

By Platform:

Mobile
Desktop and laptops
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Digital Advertising Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Digital Advertising Market, by Format, 2019-2029 (USD Billion)
- 1.2.3. Digital Advertising Market, by Platform, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Digital Advertising Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Digital Advertising Market Dynamics

3.1. Digital Advertising Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
  - 3.1.1.1. Increased internet penetration
  - 3.1.1.2. Growing use of social media
  - 3.1.1.3. Rising demand for data-driven marketing
- 3.1.2. Market Challenges
  - 3.1.2.1. High Cost of Digital Advertising
- 3.1.3. Market Opportunities
  - 3.1.3.1. Rising growth of e-commerce industry
  - 3.1.3.2. Rising popularity for video advertising

Chapter 4. Global Digital Advertising Market Industry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
4.4. Investment Adoption Model
4.5. Analyst Recommendation & Conclusion
4.6. Top investment opportunity
4.7. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Digital Advertising Market, by Format

6.1. Market Snapshot
6.2. Global Digital Advertising Market by Format, Performance - Potential Analysis
6.3. Global Digital Advertising Market Estimates & Forecasts by Format 2019-2029 (USD Billion)
6.4. Digital Advertising Market, Sub Segment Analysis
- 6.4.1. Search Advertising
- 6.4.2. Video Advertising
- 6.4.3. Social Media Advertising
- 6.4.4. Banner Advertising
- 6.4.5. Others

Chapter 7. Global Digital Advertising Market, by Platform

7.1. Market Snapshot
7.2. Global Digital Advertising Market by Platform, Performance - Potential Analysis
7.3. Global Digital Advertising Market Estimates & Forecasts by Platform 2019-2029 (USD Billion)
7.4. Digital Advertising Market, Sub Segment Analysis
- 7.4.1. Mobile
- 7.4.2. Desktop and laptops
- 7.4.3. Others

Chapter 8. Global Digital Advertising Market, Regional Analysis

8.1. Digital Advertising Market, Regional Market Snapshot
8.2. North America Digital Advertising Market
- 8.2.1. U.S. Digital Advertising Market
  - 8.2.1.1. Format breakdown estimates & forecasts, 2019-2029
  - 8.2.1.2. Platform breakdown estimates & forecasts, 2019-2029
- 8.2.2. Canada Digital Advertising Market
8.3. Europe Digital Advertising Market Snapshot
- 8.3.1. U.K. Digital Advertising Market
- 8.3.2. Germany Digital Advertising Market
- 8.3.3. France Digital Advertising Market
- 8.3.4. Spain Digital Advertising Market
- 8.3.5. Italy Digital Advertising Market
- 8.3.6. Rest of Europe Digital Advertising Market
8.4. Asia-Pacific Digital Advertising Market Snapshot
- 8.4.1. China Digital Advertising Market
- 8.4.2. India Digital Advertising Market
- 8.4.3. Japan Digital Advertising Market
- 8.4.4. Australia Digital Advertising Market
- 8.4.5. South Korea Digital Advertising Market
- 8.4.6. Rest of Asia Pacific Digital Advertising Market
8.5. Latin America Digital Advertising Market Snapshot
- 8.5.1. Brazil Digital Advertising Market
- 8.5.2. Mexico Digital Advertising Market
8.6. Rest of The World Digital Advertising Market

Chapter 9. Competitive Intelligence

9.1. Top Market Strategies
9.2. Company Profiles
- 9.2.1. Google LLC
  - 9.2.1.1. Key Information
  - 9.2.1.2. Overview
  - 9.2.1.3. Financial (Subject to Data Availability)
  - 9.2.1.4. Product Summary
  - 9.2.1.5. Recent Developments
- 9.2.2. Facebook, Inc.
- 9.2.3. Microsoft Corporation
- 9.2.4. Twitter Inc.
- 9.2.5. Adobe Systems Inc.
- 9.2.6. Baidu, Inc.
- 9.2.7. Yahoo Inc.
- 9.2.8. IAC/InterActiveCorp
- 9.2.9. Amazon, Inc.
- 9.2.10. Conklin Media

Chapter 10. Research Process

10.1. Research Process
- 10.1.1. Data Mining
- 10.1.2. Analysis
- 10.1.3. Market Estimation
- 10.1.4. Validation
- 10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Digital Advertising Market, report scope
TABLE 2. Global Digital Advertising Market estimates & forecasts by Region 2019-2029 (USD Billion)
TABLE 3. Global Digital Advertising Market estimates & forecasts by Format 2019-2029 (USD Billion)
TABLE 4. Global Digital Advertising Market estimates & forecasts by Platform 2019-2029 (USD Billion)
TABLE 5. Global Digital Advertising Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 6. Global Digital Advertising Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 7. Global Digital Advertising Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 8. Global Digital Advertising Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 9. Global Digital Advertising Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 10. Global Digital Advertising Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 11. Global Digital Advertising Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 12. Global Digital Advertising Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 13. Global Digital Advertising Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 14. Global Digital Advertising Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 15. U.S. Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 16. U.S. Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 17. U.S. Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 18. Canada Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 19. Canada Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 20. Canada Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 21. UK Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 22. UK Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 23. UK Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 24. Germany Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 25. Germany Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 26. Germany Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 27. France Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 28. France Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 29. France Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 30. Italy Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 31. Italy Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 32. Italy Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 33. Spain Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 34. Spain Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 35. Spain Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 36. RoE Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 37. RoE Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 38. RoE Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 39. China Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 40. China Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 41. China Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 42. India Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 43. India Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 44. India Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 45. Japan Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 46. Japan Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 47. Japan Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 48. South Korea Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 49. South Korea Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 50. South Korea Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 51. Australia Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 52. Australia Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 53. Australia Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 54. RoAPAC Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 55. RoAPAC Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 56. RoAPAC Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 57. Brazil Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 58. Brazil Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 59. Brazil Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 60. Mexico Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 61. Mexico Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 62. Mexico Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 63. RoLA Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 64. RoLA Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 65. RoLA Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 66. Row Digital Advertising Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 67. Row Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 68. Row Digital Advertising Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 69. List of secondary sources, used in the study of global Digital Advertising Market
TABLE 70. List of primary sources, used in the study of global Digital Advertising Market
TABLE 71. Years considered for the study
TABLE 72. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

List of figures

FIG 1. Global Digital Advertising Market, research methodology
FIG 2. Global Digital Advertising Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Digital Advertising Market, key trends 2021
FIG 5. Global Digital Advertising Market, growth prospects 2022-2029
FIG 6. Global Digital Advertising Market, porters 5 force model
FIG 7. Global Digital Advertising Market, pest analysis
FIG 8. Global Digital Advertising Market, value chain analysis
FIG 9. Global Digital Advertising Market by segment, 2019 & 2029 (USD Billion)
FIG 10. Global Digital Advertising Market by segment, 2019 & 2029 (USD Billion)
FIG 11. Global Digital Advertising Market by segment, 2019 & 2029 (USD Billion)
FIG 12. Global Digital Advertising Market by segment, 2019 & 2029 (USD Billion)
FIG 13. Global Digital Advertising Market by segment, 2019 & 2029 (USD Billion)
FIG 14. Global Digital Advertising Market, regional snapshot 2019 & 2029
FIG 15. North America Digital Advertising Market 2019 & 2029 (USD Billion)
FIG 16. Europe Digital Advertising Market 2019 & 2029 (USD Billion)
FIG 17. Asia pacific Digital Advertising Market 2019 & 2029 (USD Billion)
FIG 18. Latin America Digital Advertising Market 2019 & 2029 (USD Billion)
FIG 19. Global Digital Advertising Market, company Market share analysis (2021)