Global Marketing Automation Market Size study&Forecast, bySolution by Deployment, by Enterprise Size, by End-use and Regional Analysis, 2022-2029

Description

List of Tables

Global Marketing Automation Market is valued at approximately USD 4.9 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 9.8% over the forecast period 2022-2029.Marketing Automation software streamlines the marketing process through digital marketing techniques. It is an online platform for a different organizations that enables them to work on several online channels with better data for smarter decisions.This also makes it easy to understand the choices of customersand allows easy communication with clients. It basically leads to marketing and sales on one page generating additional revenue at a lower cost. Additionally, the emerging digitalization of businesses and rising penetration of Internet among the users is driving the market for the global marketing automation market.

According to new advancements and developments world is evolving and the emerging digitalization of the business environment is boosting the demand for marketing automation. There has been seen around 10.4% growth year-on-year. In 2020, the global spending on digital transformation accounted forUSD 1.3 trillion. The rising Internet penetration was the major reason for marketing automation by organizationsas this rise was seen up to a great extent from just 4% in 2007 to 47% in 2021. Almost two thirds of the global population is connected to World Wide Web thus, increasing the number of internet, mobile devices and social media users. For instance, internet users across the world stood at 4.9 billion. Moreover, the continuous advancements, developments and innovations for automation with the rising adoption of advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) is contributing towards the market growth. However, the rising security concerns for confidential data stifle the market growth of the marketing automation market throughout the forecast period of 2022-2029.

The key regions considered for the Global Marketing Automation Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World.North America dominatedthe market for the marketing automation market. The increasing adoption of automated marketing among the market players of this region played a major role. The largenumber of small and medium size of enterprises helps in accelerating marketing activities. The rise in industries such as entertainment, healthcare, retail, media and so on are adopting marketing automation software's.Asia-Pacific is expected to be the fastest-growing region due to rising usage of mobile devices and Internet. Several growth opportunities are experienced due to increasing adoption of technological solutions such as Iot and cloud computing services in this region.

Major market players included in this report are:

Act-On Software, Inc.
Adobe Systems Inc.
HubSpot, Inc.
International Business Machines Corporation
Marketo, Inc.
Oracle Corporation
Salesforce Inc.
Teradata Corporation
Keap (formerly Infusionsoft)
WePay, Inc.

Recent Developments in the Market:

In February 2022, mobile marketing personalization capabilities were added by Adobe that allows users to effectively engage in smartphones with several features such aspush notification, design email, in-app messages and so on.
In August 2021, Keap introduced a broadcast texting feature and automated text messaging to reduce chaos and save business time.

Global Marketing Automation Market Report Scope:

Historical Data 2019-2020-2021

Base Year for Estimation 2021

Forecast period 2022-2029

Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends

Segments Covered Solution, Deployment, Enterprise Size, End-use, Region

Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World

Customization Scope Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporatespotential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Solution offerings of key players. The detailed segments and sub-segment of the market are explained below:

BySolution:

Campaign Management
Email Marketing
Inbound Marketing
Mobile Applications
Lead Nurturing & Lead Scoring
Reporting & Analytics
Social Media Marketing
Others

By Deployment:

On-premise
Cloud

By Enterprise Size:

Large Enterprises
Small & Medium Enterprises

By End-use:

BFSI
Retail
Healthcare
Telecom & IT
Discrete Manufacturing
Government & Education
Others

By Region:

North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Chapter 1. Executive Summary

1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Marketing Automation Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Marketing Automation Market, by Solution,2019-2029 (USD Billion)
- 1.2.3. Marketing Automation Market, by Deployment, 2019-2029 (USD Billion)
- 1.2.4. Marketing Automation Market, by Enterprise Size, 2019-2029 (USD Billion)
- 1.2.5. Marketing Automation Market, by End-use, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption

Chapter 2. Global Marketing Automation Market Definition and Scope

2.1. Objective of the Study
2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates

Chapter 3. Global Marketing Automation Market Dynamics

3.1. Marketing Automation Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
  - 3.1.1.1. Emerging Digital Business Environment.
  - 3.1.1.2. Rising Internet Penetration.
- 3.1.2. Market Challenges
  - 3.1.2.1. Security concerns for confidential data.
- 3.1.3. Market Opportunities
  - 3.1.3.1. Advancements in Formulation.
  - 3.1.3.2. Rising Adoption of AI and ML.

Chapter 4. Global Marketing Automation MarketIndustry Analysis

4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
4.4. Investment Adoption Model
4.5. Analyst Recommendation & Conclusion
4.6. Top investment opportunity
4.7. Top winning strategies

Chapter 5. Risk Assessment: COVID-19 Impact

5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario

Chapter 6. Global Marketing Automation Market, by Solution

6.1. Market Snapshot
6.2. Global Marketing Automation Market by Solution, Performance - Potential Analysis
6.3. Global Marketing Automation Market Estimates & Forecasts by Solution2019-2029 (USD Billion)
6.4. Marketing Automation Market, Sub Segment Analysis
- 6.4.1. Campaign Management
- 6.4.2. Email Marketing
- 6.4.3. Inbound Marketing
- 6.4.4. Mobile Applications
- 6.4.5. Lead Nurturing & Lead Scoring
- 6.4.6. Reporting & Analytics
- 6.4.7. Social Media Marketing
- 6.4.8. Others

Chapter 7. Global Marketing Automation Market, by Deployment

7.1. Market Snapshot
7.2. Global Marketing Automation Market by Deployment, Performance - Potential Analysis
7.3. Global Marketing Automation Market Estimates & Forecasts by Deployment2019-2029 (USD Billion)
7.4. Marketing Automation Market, Sub Segment Analysis
- 7.4.1. On-Premise
- 7.4.2. Cloud

Chapter 8. Global Marketing Automation Market, byEnterprise Size

8.1. Market Snapshot
8.2. Global Marketing Automation Market by Enterprise Size, Performance - Potential Analysis
8.3. Global Marketing Automation Market Estimates & Forecasts by Enterprise Size2019-2029 (USD Billion)
8.4. Marketing Automation Market, Sub Segment Analysis
- 8.4.1. Large Enterprise
- 8.4.2. Small and Medium Enterprise

Chapter 9. Global Marketing Automation Market, by End-use

9.1. Market Snapshot
9.2. Global Marketing Automation Market by End-use, Performance - Potential Analysis
9.3. Global Marketing Automation Market Estimates & Forecasts by End-use2019-2029 (USD Billion)
9.4. Marketing Automation Market, Sub Segment Analysis
- 9.4.1. BFSI
- 9.4.2. Retail
- 9.4.3. Healthcare
- 9.4.4. Telecom & IT
- 9.4.5. Discrete Manufacturing
- 9.4.6. Government & Education
- 9.4.7. Others

Chapter 10. Global Marketing Automation Market, Regional Analysis

10.1. Marketing Automation Market, Regional Market Snapshot
10.2. North America Marketing Automation Market
- 10.2.1. U.S.Marketing Automation Market
  - 10.2.1.1. Solution breakdown estimates & forecasts, 2019-2029
  - 10.2.1.2. Deployment breakdown estimates & forecasts, 2019-2029
  - 10.2.1.3. Enterprise Size breakdown estimates & forecasts, 2019-2029
  - 10.2.1.4. End-use breakdown estimates & forecasts, 2019-2029
- 10.2.2. CanadaMarketing Automation Market
10.3. Europe Marketing Automation Market Snapshot
- 10.3.1. U.K. Marketing Automation Market
- 10.3.2. Germany Marketing Automation Market
- 10.3.3. France Marketing Automation Market
- 10.3.4. Spain Marketing Automation Market
- 10.3.5. Italy Marketing Automation Market
- 10.3.6. Rest of EuropeMarketing Automation Market
10.4. Asia-PacificMarketing Automation Market Snapshot
- 10.4.1. China Marketing Automation Market
- 10.4.2. India Marketing Automation Market
- 10.4.3. JapanMarketing Automation Market
- 10.4.4. Australia Marketing Automation Market
- 10.4.5. South Korea Marketing Automation Market
- 10.4.6. Rest of Asia PacificMarketing Automation Market
10.5. Latin America Marketing Automation Market Snapshot
- 10.5.1. Brazil Marketing Automation Market
- 10.5.2. MexicoMarketing Automation Market
10.6. Rest of The World Marketing Automation Market

Chapter 11. Competitive Intelligence

11.1. Top Market Strategies
11.2. Company Profiles
- 11.2.1. Act-On Software, Inc.
  - 11.2.1.1. Key Information
  - 11.2.1.2. Overview
  - 11.2.1.3. Financial (Subject to Data Availability)
  - 11.2.1.4. ProductSummary
  - 11.2.1.5. Recent Developments
- 11.2.2. Adobe Systems Inc.
- 11.2.3. HubSpot, Inc.
- 11.2.4. International Business Machines Corporation
- 11.2.5. Marketo, Inc.
- 11.2.6. Oracle Corporation
- 11.2.7. Salesforce Inc.
- 11.2.8. Teradata Corporation
- 11.2.9. Keap (formerly Infusionsoft)
- 11.2.10. WePay, Inc.,

Chapter 12. Research Process

12.1. Research Process
- 12.1.1. Data Mining
- 12.1.2. Analysis
- 12.1.3. Market Estimation
- 12.1.4. Validation
- 12.1.5. Publishing
12.2. Research Attributes
12.3. Research Assumption

LIST OF TABLES

TABLE 1. Global Marketing Automation Market, report scope
TABLE 2. Global Marketing Automation Market estimates & forecasts by Region 2019-2029 (USD Billion)
TABLE 3. Global Marketing Automation Market estimates & forecasts by Solution2019-2029 (USD Billion)
TABLE 4. Global Marketing Automation Market estimates & forecasts by Deployment2019-2029 (USD Billion)
TABLE 5. Global Marketing Automation Market estimates & forecasts by Enterprise Size 2019-2029 (USD Billion)
TABLE 6. Global Marketing Automation Market estimates & forecasts by End-use 2019-2029 (USD Billion)
TABLE 7. Global Marketing Automation Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 8. Global Marketing Automation Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 9. Global Marketing Automation Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 10. Global Marketing Automation Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 11. Global Marketing Automation Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 12. Global Marketing Automation Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 13. Global Marketing Automation Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 14. Global Marketing Automation Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 15. Global Marketing Automation Market by segment, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 16. Global Marketing Automation Market by region, estimates & forecasts, 2019-2029 (USD Billion)
TABLE 17. U.S. Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 18. U.S. Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 19. U.S. Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 20. Canada Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 21. Canada Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 22. Canada Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 23. UK Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 24. UK Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 25. UK Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 26. Germany Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 27. Germany Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 28. Germany Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 29. France Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 30. France Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 31. France Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 32. Italy Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 33. Italy Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 34. Italy Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 35. Spain Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 36. Spain Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 37. Spain Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 38. RoE Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 39. RoE Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 40. RoE Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 41. China Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 42. China Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 43. China Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 44. India Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 45. India Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 46. India Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 47. Japan Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 48. Japan Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 49. Japan Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 50. South Korea Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 51. South Korea Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 52. South Korea Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 53. Australia Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 54. Australia Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 55. Australia Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 56. RoAPAC Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 57. RoAPAC Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 58. RoAPAC Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 59. Brazil Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 60. Brazil Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 61. Brazil Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 62. Mexico Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 63. Mexico Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 64. Mexico Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 65. RoLA Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 66. RoLA Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 67. RoLA Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 68. Row Marketing Automation Market estimates & forecasts, 2019-2029 (USD Billion)
TABLE 69. Row Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 70. Row Marketing Automation Market estimates & forecasts by segment 2019-2029 (USD Billion)
TABLE 71. List of secondary sources, used in the study of global Marketing Automation Market
TABLE 72. List of primary sources, used in the study of global Marketing Automation Market
TABLE 73. Years considered for the study
TABLE 74. Exchange rates considered

List of tables and figures and dummy in nature, final lists may vary in the final deliverable

LIST OF FIGURES

List of figures

FIG 1. Global Marketing Automation Market, research methodology
FIG 2. Global Marketing Automation Market, Market estimation techniques
FIG 3. Global Market size estimates & forecast methods
FIG 4. Global Marketing Automation Market, key trends 2021
FIG 5. Global Marketing Automation Market, growth prospects 2022-2029
FIG 6. Global Marketing Automation Market, porters 5 force model
FIG 7. Global Marketing Automation Market, pest analysis
FIG 8. Global Marketing Automation Market, value chain analysis
FIG 9. Global Marketing Automation Market by segment, 2019 & 2029 (USD Billion)
FIG 10. Global Marketing Automation Market by segment, 2019 & 2029 (USD Billion)
FIG 11. Global Marketing Automation Market by segment, 2019 & 2029 (USD Billion)
FIG 12. Global Marketing Automation Market by segment, 2019 & 2029 (USD Billion)
FIG 13. Global Marketing Automation Market by segment, 2019 & 2029 (USD Billion)
FIG 14. Global Marketing Automation Market, regional snapshot 2019 & 2029
FIG 15. North America Marketing Automation Market2019 & 2029 (USD Billion)
FIG 16. Europe Marketing Automation Market2019 & 2029 (USD Billion)
FIG 17. Asia pacific Marketing Automation Market2019 & 2029 (USD Billion)
FIG 18. Latin America Marketing Automation Market2019 & 2029 (USD Billion)
FIG 19. Global Marketing Automation Market, company Market share analysis (2021)