PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1584605
PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1584605
India Eyeliner Market, By Product Type; By Formulation; By Distribution Channel; By End User; By Region, Trend Analysis, Competitive Landscape & Forecast, 2019-2030
India Eyeliner Market Size Expands at Steady CAGR of 2.7% to Surpass USD 407.7 Million by 2030
India Eyeliner Market is flourishing because of the growing urbanization and westernization of the society and increasing awareness about personal care and beauty.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated India Eyeliner Market size at USD 345.40 million in 2023. During the forecast period between 2024 and 2030, BlueWeave expects India Eyeliner Market size to expand at a CAGR of 2.70% reaching a value of USD 407.73 million by 2030. The increasing adoption of cosmetics by males and the strong emphasis on eye makeup as a daily grooming practice, especially among female customers, are significant growth factors of India eyeliner market. The growing availability of various goods through online sales platforms and the introduction of new products, such waterproof and smudge-proof eyeliners, are also expected to propel the growth of the eyeliner market in India.
Opportunity - Growing Popularity of Beauty Stores and Parlors
Beauty stores hold the largest share of India Eyeliner Market by distribution channel. These stores offer a wide range of products from different brands under one roof, as well as personal assistance in choosing the product according to the requirement and budget. However, the online retail segment is estimated to register a high CAGR during the forecast period. The growth of the segment is mainly attributed to the growing popularity of online platforms, such as Nykaa, Amazon.in, and Flipkart.
Impact of Escalating Geopolitical Tensions on India Eyeliner Market
Escalating geopolitical tensions impacts India Eyeliner Market in several ways. These disputes and tensions immediately cause supply chain disruptions, which impact raw material availability and raise product prices or cause shortages in the market. Furthermore, because of the uncertain economy, geopolitical conflicts also affect consumers' purchasing ability. Customers may decide to spend less on discretionary items like eyeliners as a result of this. Geopolitical concerns may also influence the sales of foreign companies by encouraging people to favor domestic brands.
Waterproof Formulation Segment to Grow at Fastest CAGR
The waterproof formulation accounts for the highest market share of India Eyeline Market by formulation, owing to the hot and humid climate of India which leads to sweating in makeup users. Waterproof eyeliner prevents smudging and fading in both summer and monsoon seasons and is long-lasting, which attracts users and drives its market growth. However, the natural/organic is projected to witness a high growth rate during the forecast period. These formulations are made of organic ingredients and are free from iron oxides and mica.
South India Leads India Eyeliner Market
South India dominates India eyeliner market owing to its diverse consumer base and high purchasing power of consumers. However, North India is projected to grow at a high CAGR during the forecast period. The increasing population and rapid urbanization directly contribute to the growing demand for cosmetics, including eyeliner, in the region. Furthermore, the growing influence of social media platforms, such as Instagram and YouTube, is also promoting the use of cosmetic products.
Competitive Landscape
India Eyeliner Market is intensely competitive, as a number of companies are competing to gain a significant market share. Key players in the market include Amway India, L'Oreal Group, Avon Products, Lakme, Revlon Inc., Unilever PLC, Lotus Herbal, Swiss Beauty, A.G. Industries, and Kwality Color Cosmetics.
To further enhance their market share, these companies employ various strategies, including mergers and acquisitions, partnerships, joint ventures, license agreements, and new product launches.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and India Eyeliner Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in India Eyeliner Market and industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.
Table of Contents
1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
2. Executive Summary
3. India Eyeliner Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Rising Disposable Income
- 3.2.1.2. Growing Urbanization and Westernization of Indian Society
- 3.2.1.3. Growing Awareness of Personal Care
- 3.2.2. Restraints
- 3.2.2.1. Traditional Beauty Practices
- 3.2.2.2. Availability of Counterfeit Eyeliner Products in the Market
- 3.2.3. Opportunities
- 3.2.3.1. Growth of E-Commerce Platforms
- 3.2.3.2. Growing Demand for High-Quality and Luxury Products.
- 3.2.3.3. Offering Customized Eyeliner Products
- 3.2.4. Challenges
- 3.2.4.1. Adhering to Regulatory Standards and Ensuring Product Safety
- 3.2.4.2. Increasing Concern Regarding Use of Certain Chemicals in Eyeliner Production
- 3.2.1. Growth Drivers
- 3.3. Technological Advancements/Recent Developments
- 3.4. Regulatory Framework
- 3.5. Porter's Five Forces Analysis
- 3.5.1. Bargaining Power of Suppliers
- 3.5.2. Bargaining Power of Buyers
- 3.5.3. Threat of New Entrants
- 3.5.4. Threat of Substitutes
- 3.5.5. Intensity of Rivalry
4. India Eyeliner Market: Marketing Strategies
5. India Eyeliner Market: Pricing Analysis
6. India Eyeliner Market Overview
- 6.1. Market Size & Forecast, 2019-2030
- 6.1.1. By Value (USD Million)
- 6.2. Market Share & Forecast
- 6.2.1. By Product Type
- 6.2.1.1. Pencil Eyeliners
- 6.2.1.2. Liquid Eyeliners
- 6.2.1.3. Gel Eyeliners
- 6.2.1.4. Pen Eyeliners
- 6.2.1.5. Others
- 6.2.2. By Formulation
- 6.2.2.1. Waterproof
- 6.2.2.2. Non-Waterproof
- 6.2.2.3. Natural/Organic
- 6.2.3. By Distribution Channel
- 6.2.3.1. Online Retail
- 6.2.3.2. Supermarkets/Hypermarkets
- 6.2.3.3. Beauty Stores
- 6.2.3.4. Pharmacies/Drugstores
- 6.2.3.5. Department Stores
- 6.2.4. By End User
- 6.2.4.1. Women
- 6.2.4.2. Men
- 6.2.5. By Region
- 6.2.5.1. North India
- 6.2.5.2. South India
- 6.2.5.3. East India
- 6.2.5.4. West India
- 6.2.1. By Product Type
7. North India Eyeliner Market
- 7.1. Market Size & Forecast, 2019-2030
- 7.1.1. By Value (USD Million)
- 7.2. Market Share & Forecast
- 7.2.1. By Product Type
- 7.2.2. By Formulation
- 7.2.3. By Distribution Channel
- 7.2.4. By End User
8. South India Eyeliner Market
- 8.1. Market Size & Forecast, 2019-2030
- 8.1.1. By Value (USD Million)
- 8.2. Market Share & Forecast
- 8.2.1. By Product Type
- 8.2.2. By Formulation
- 8.2.3. By Distribution Channel
- 8.2.4. By End User
9. East India Eyeliner Market
- 9.1. Market Size & Forecast, 2019-2030
- 9.1.1. By Value (USD Million)
- 9.2. Market Share & Forecast
- 9.2.1. By Product Type
- 9.2.2. By Formulation
- 9.2.3. By Distribution Channel
- 9.2.4. By End User
10. West India Eyeliner Market
- 10.1. Market Size & Forecast, 2019-2030
- 10.1.1. By Value (USD Million)
- 10.2. Market Share & Forecast
- 10.2.1. By Product Type
- 10.2.2. By Formulation
- 10.2.3. By Distribution Channel
- 10.2.4. By End User
11. Competitive Landscape
- 11.1. List of Key Players and Their Offerings
- 11.2. India Eyeliner Company Market Share Analysis, 2023
- 11.3. Competitive Benchmarking, By Operation Channel Parameters
- 11.4. Key Strategic Development (Mergers, Acquisitions, Partnerships, etc.)
12. Impact of Escalating Geopolitical Tensions on India Eyeliner Market
13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- 13.1. Amway India
- 13.2. L'Oreal Group
- 13.3. Avon Products
- 13.4. Lakme
- 13.5. Revlon Inc.
- 13.6. Unilever PLC
- 13.7. Lotus Herbal
- 13.8. Swiss Beauty
- 13.9. A.G Industries
- 13.10. Kwality Color Cosmetics
- 13.11. Other Prominent Players
14. Key Strategic Recommendations
15. Research Methodology
- 15.1. Qualitative Research
- 15.1.1. Primary & Secondary Research
- 15.2. Quantitative Research
- 15.3. Market Breakdown & Data Triangulation
- 15.3.1. Secondary Research
- 15.3.2. Primary Research
- 15.4. Breakdown of Primary Research Respondents, By Region
- 15.5. Assumption & Limitation
*Financial information of non-listed companies will be provided as per availability
**The segmentation and the companies are subjected to modifications based on in-depth secondary for the final deliverable
List of Figures
- Figure 1 India Eyeliner Market Segmentation
- Figure 2 India Eyeliner Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2023
- Figure 4 India Eyeliner Market Size, By Value (USD Million), 2019-2030
- Figure 5 India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019-2030
- Figure 6 India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019-2030
- Figure 7 India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019-2030
- Figure 8 India Eyeliner Market Share, By End User, By Value (USD Million) 2019-2030
- Figure 9 India Eyeliner Market Share, By Region, By Value (USD Million) 2019-2030
- Figure 10 North India Eyeliner Market Size, By Value (USD Million), 2019-2030
- Figure 11 North India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019-2030
- Figure 12 North India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019-2030
- Figure 13 North India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019-2030
- Figure 14 North India Eyeliner Market Share, By End User, By Value (USD Million) 2019-2030
- Figure 15 South India Eyeliner Market Size, By Value (USD Million), 2019-2030
- Figure 16 South India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019-2030
- Figure 17 South India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019-2030
- Figure 18 South India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019-2030
- Figure 19 South India Eyeliner Market Share, By End User, By Value (USD Million) 2019-2030
- Figure 20 East India Eyeliner Market Size, By Value (USD Million), 2019-2030
- Figure 21 East India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019-2030
- Figure 22 East India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019-2030
- Figure 23 East India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019-2030
- Figure 24 East India Eyeliner Market Share, By End User, By Value (USD Million) 2019-2030
- Figure 25 West India Eyeliner Market Size, By Value (USD Million), 2019-2030
- Figure 26 West India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019-2030
- Figure 27 West India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019-2030
- Figure 28 West India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019-2030
- Figure 29 West India Eyeliner Market Share, By End User, By Value (USD Million) 2019-2030
List of Tables
- Table 1 India Eyeliner Market Size, By Value (USD Million), 2019-2030
- Table 2 India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019-2030
- Table 3 India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019-2030
- Table 4 India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019-2030
- Table 5 India Eyeliner Market Share, By End User, By Value (USD Million) 2019-2030
- Table 6 India Eyeliner Market Share, By Region, By Value (USD Million) 2019-2030
- Table 7 North India Eyeliner Market Size, By Value (USD Million), 2019-2030
- Table 8 North India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019-2030
- Table 9 North India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019-2030
- Table 10 North India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019-2030
- Table 11 North India Eyeliner Market Share, By End User, By Value (USD Million) 2019-2030
- Table 12 South India Eyeliner Market Size, By Value (USD Million), 2019-2030
- Table 13 South India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019-2030
- Table 14 South India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019-2030
- Table 15 South India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019-2030
- Table 16 South India Eyeliner Market Share, By End User, By Value (USD Million) 2019-2030
- Table 17 East India Eyeliner Market Size, By Value (USD Million), 2019-2030
- Table 18 East India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019-2030
- Table 19 East India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019-2030
- Table 20 East India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019-2030
- Table 21 East India Eyeliner Market Share, By End User, By Value (USD Million) 2019-2030
- Table 22 West India Eyeliner Market Size, By Value (USD Million), 2019-2030
- Table 23 West India Eyeliner Market Share, By Product Type, By Value (USD Million) 2019-2030
- Table 24 West India Eyeliner Market Share, By Formulation, By Value (USD Million) 2019-2030
- Table 25 West India Eyeliner Market Share, By Distribution Channel, By Value (USD Million) 2019-2030
- Table 26 West India Eyeliner Market Share, By End User, By Value (USD Million) 2019-2030
- Table 27 Amway India Company Overview
- Table 28 Amway India Financial Overview
- Table 29 L'Oreal Group Company Overview
- Table 30 L'Oreal Group Financial Overview
- Table 31 Avon Products Company Overview
- Table 32 Avon Products Financial Overview
- Table 33 Lakme Company Overview
- Table 34 Lakme Financial Overview
- Table 35 Revlon Inc. Company Overview
- Table 36 Revlon Inc. Financial Overview
- Table 37 Unilever PLC Company Overview
- Table 38 Unilever PLC Financial Overview
- Table 39 Lotus Herbal Company Overview
- Table 40 Lotus Herbal Financial Overview
- Table 41 Swiss Beauty Company Overview
- Table 42 Swiss Beauty Financial Overview
- Table 43 A.G Industries Company Overview
- Table 44 A.G Industries Financial Overview
- Table 45 Kwality Color Cosmetics Company Overview
- Table 46 Kwality Color Cosmetics Financial Overview
