PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1534472
PUBLISHER: Blueweave Consulting | PRODUCT CODE: 1534472
Vietnam Beer Market, By Product Type; By Production; By Type; By Flavor; By Packaging Type; By Distribution Channel, Trend Analysis, Competitive Landscape & Forecast, 2019-2030
Vietnam Beer Market Size Booming at Sparkling CAGR of 7.6% to Touch Value of USD 5.2 Billion by 2030
Vietnam Beer Market is flourishing at a significant growth rate due to increasing disposable incomes, a youthful population, urbanization, a vibrant nightlife culture, and the rising popularity of premium and craft beer options.
BlueWeave Consulting, a leading strategic consulting, and Market research firm, in its recent study, estimated Vietnam Beer Market size by value at USD 3.1 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Vietnam Beer Market size to expand at a CAGR of 7.60% reaching a value of USD 5.2 billion in 2030. Vietnam Beer Market is primarily driven by the country's youthful demographic and rising disposable income. A significant proportion of the population is under the age of 30, contributing to increased beer consumption. Additionally, rapid urbanization and a burgeoning middle class with higher spending power are fueling demand for premium and imported beer brands. The cultural inclination towards social drinking and the popularity of beer in social gatherings also play a crucial role.
By volume, BlueWeave estimated the Vietnam Beer Market size at 3.8 billion liters in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Vietnam Beer Market size to expand at a CAGR of 6.80% reaching a volume of 6.1 billion liters by 2030. The market benefits from favorable government policies and a growing tourism sector. The Vietnamese government has relaxed regulations to attract foreign investments in the brewing industry, leading to an influx of international brands. The booming tourism industry, bringing millions of visitors annually, further boosts beer sales, particularly in popular tourist destinations. These factors collectively drive the robust growth of the Vietnam Beer Market.
Opportunity - Expanding craft beer segment with local flavors
Vietnam Beer Market is witnessing robust growth driven by the expanding craft beer segment. Local breweries are increasingly experimenting with unique flavors inspired by Vietnamese culture and ingredients, appealing to both domestic and international consumers. This trend towards craft beers with distinctive local tastes is enhancing consumer interest and also fostering a vibrant beer culture. The rise in disposable incomes and tourism further propels this market, making craft beer a significant growth driver.
On-Trade Is Leading Distribution Channel in Vietnam Beer Market
Vietnam Beer Market covers major distribution channels including Supermarkets & Hypermarkets, On-Trades, Specialty Stores, and Convenience Stores segments. The on-trades segment includes bars, pubs, and restaurants, where beer is served for immediate consumption. The segment benefits from the country's vibrant dining and entertainment culture, driving substantial beer consumption. Supermarkets & hypermarkets also play a significant role, offering a wide variety of beer brands for retail purchases. Specialty stores and convenience stores cater to niche markets and convenience-seeking consumers, contributing to the market's diverse retail landscape.
Impact of Escalating Geopolitical Tensions on Vietnam Beer Market
Escalating geopolitical tensions can significantly impact the Vietnam Beer Market. Supply chain disruptions may arise, leading to shortages of raw materials and increased production costs. Import and export restrictions could limit the availability of international beer brands, affecting market diversity. Consumer confidence and spending might decline amid economic uncertainties, reducing overall beer consumption. Additionally, foreign investment in the Vietnamese beer industry could be deterred, slowing down expansion and modernization efforts. Tourism, a key driver for beer sales, may also decline, further impacting market growth. Overall, geopolitical tensions can create an environment of uncertainty and instability, challenging the steady growth of the Vietnam Beer Market.
Competitive Landscape
Vietnam Beer Market is fiercely competitive, with numerous companies vying for a larger market share. Major companies in the market include AB InBev, Carlsberg Vietnam, Hanoi Beer Alcohol and Beverage Corporation, Heineken Vietnam, Saigon Beer Alcohol Beverage Corporation (Sabeco), Sapporo Breweries, Halong Beer and Beverage. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in Vietnam Beer Market.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Vietnam Beer Market. It also highlights the factors driving forecasts of total Market size. The report promises to provide recent technology trends in Vietnam Beer Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the Market.
Table of Contents
1. Research Framework
- 1.1. Research Objective
- 1.2. Product Overview
- 1.3. Market Segmentation
2. Executive Summary
3. Vietnam Beer Market Insights
- 3.1. Industry Value Chain Analysis
- 3.2. DROC Analysis
- 3.2.1. Growth Drivers
- 3.2.1.1. Economic growth and urbanization
- 3.2.1.2. Shifting consumer preferences toward premium and craft beers
- 3.2.1.3. Growing popularity of e-commerce and online delivery
- 3.2.1.4. Increasing tourism boosts beer sales
- 3.2.2. Restraints
- 3.2.2.1. Strict government regulations on alcohol and advertising
- 3.2.2.2. Rising health consciousness among consumers
- 3.2.2.3. Competition from international brands
- 3.2.3. Opportunities
- 3.2.3.1. Expanding craft beer segment with local flavors
- 3.2.3.2. Adoption of sustainable brewing practices.
- 3.2.4. Challenges
- 3.2.4.1. Fluctuations in commodity prices affecting production costs
- 3.2.4.2. Balancing premiumization with affordability.
- 3.2.1. Growth Drivers
- 3.3. Technological Advancements/Recent Developments
- 3.4. Consumer Insights
- 3.5. Regulatory Framework
- 3.6. Porter's Five Forces Analysis
- 3.6.1. Bargaining Power of Suppliers
- 3.6.2. Bargaining Power of Buyers
- 3.6.3. Threat of New Entrants
- 3.6.4. Threat of Substitutes
- 3.6.5. Intensity of Rivalry
4. Vietnam Beer Market Overview
- 4.1. Market Size & Forecast, 2019-2030
- 4.1.1. By Value (USD Billion)
- 4.2. Market Share & Forecast
- 4.2.1. By Product Type
- 4.2.1.1. Standard Beer
- 4.2.1.2. Premium Beer
- 4.2.1.3. Specialty Beer
- 4.2.1.4. Others
- 4.2.2. By Production
- 4.2.2.1. Macro-Brewery
- 4.2.2.2. Micro-Brewery
- 4.2.2.3. Others
- 4.2.3. By Type
- 4.2.3.1. High Alcohol
- 4.2.3.2. Low Alcohol
- 4.2.3.3. Alcohol-free
- 4.2.4. By Flavor
- 4.2.4.1. Flavored
- 4.2.4.2. Non-flavored
- 4.2.5. By Packaging Type
- 4.2.5.1. Glass
- 4.2.5.2. PET Bottle
- 4.2.5.3. Metal
- 4.2.5.4. Others
- 4.2.6. By Distribution Channel
- 4.2.6.1. Supermarkets & Hypermarkets
- 4.2.6.2. On-Trades
- 4.2.6.3. Specialty Stores
- 4.2.6.4. Convenience Stores
- 4.2.6.5. Others
- 4.2.1. By Product Type
5. Competitive Landscape
- 5.1. List of Key Players and Their Offerings
- 5.2. Vietnam Beer Company Market Share Analysis, 2023
- 5.3. Competitive Benchmarking, By Operating Parameters
- 5.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)
6. Impact of Escalating Geopolitical Tensions on Vietnam Beer Market
7. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)
- 7.1. AB InBev
- 7.2. Carlsberg Vietnam
- 7.3. Hanoi Beer Alcohol and Beverage Corporation
- 7.4. Heineken Vietnam
- 7.5. Saigon Beer Alcohol Beverage Corporation (Sabeco)
- 7.6. Sapporo Breweries
- 7.7. Halong Beer and Beverage
- 7.8. Other Prominent Players
8. Key Strategic Recommendations
9. Research Methodology
- 9.1. Qualitative Research
- 9.1.1. Primary & Secondary Research
- 9.2. Quantitative Research
- 9.3. Market Breakdown & Data Triangulation
- 9.3.1. Secondary Research
- 9.3.2. Primary Research
- 9.4. Breakdown of Primary Research Respondents, By Region
- 9.5. Assumptions & Limitations
10. *Financial information of non-listed companies can be provided as per availability.
11. **The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable.
List of Figures
- Figure 1 Vietnam Beer Segmentation
- Figure 2 Vietnam Beer Market Value Chain Analysis
- Figure 3 Company Market Share Analysis, 2023
- Figure 4 Vietnam Beer Market Size, By Value (USD Billion), 2019-2030
- Figure 5 Vietnam Beer Market Share, By Product Type, By Value, 2019-2030
- Figure 6 Vietnam Beer Market Share, By Production, By Value, 2019-2030
- Figure 7 Vietnam Beer Market Share, By Type, By Value, 2019-2030
- Figure 8 Vietnam Beer Market Share, By Flavor, By Value, 2019-2030
- Figure 9 Vietnam Beer Market Share, By Packaging Type, By Value, 2019-2030
- Figure 10 Vietnam Beer Market Share, By Distribution Channel, By Value, 2019-2030
List of Tables
- Table 1 Vietnam Beer Market Size, By Value (USD Billion), 2019-2030
- Table 2 Vietnam Beer Market Share, By Product Type, By Value, 2019-2030
- Table 3 Vietnam Beer Market Share, By Production, By Value, 2019-2030
- Table 4 Vietnam Beer Market Share, By Type, By Value, 2019-2030
- Table 5 Vietnam Beer Market Share, By Flavor, By Value, 2019-2030
- Table 6 Vietnam Beer Market Share, By Packaging Type, By Value, 2019-2030
- Table 7 Vietnam Beer Market Share, By Distribution Channel, By Value, 2019-2030
- Table 8 AB InBev Company Overview
- Table 9 AB InBev Financial Overview
- Table 10 Carlsberg Vietnam Company Overview
- Table 11 Carlsberg Vietnam Financial Overview
- Table 12 Hanoi Beer Alcohol and Beverage Corporation Company Overview
- Table 13 Hanoi Beer Alcohol and Beverage Corporation Financial Overview
- Table 14 Heineken Vietnam Company Overview
- Table 15 Heineken Vietnam Financial Overview
- Table 16 Saigon Beer Alcohol Beverage Corporation (Sabeco) Company Overview
- Table 17 Saigon Beer Alcohol Beverage Corporation (Sabeco) Financial Overview
- Table 18 Sapporo Breweries Company Overview
- Table 19 Sapporo Breweries Financial Overview
- Table 20 Halong Beer and Beverage Company Overview
- Table 21 Halong Beer and Beverage Financial Overview
- Table 22 Other Prominent Players Company Overview
- Table 23 Other Prominent Players Financial Overview
