PUBLISHER: BIS Research | PRODUCT CODE: 1395425
PUBLISHER: BIS Research | PRODUCT CODE: 1395425
“Middle East and Africa UHT Milk Market Flourishes as Consumer Preferences Shift towards Long Shelf Life Dairy Products.”
The Middle East and Africa's UHT milk market is experiencing notable growth, driven by changing consumer lifestyles, urbanization, and the increasing demand for convenient and long-lasting dairy products. UHT milk, also known as long-life milk, undergoes a pasteurization process at an ultra-high temperature, extending its shelf life and eliminating the need for refrigeration until opened. This makes it a convenient choice for consumers in regions where access to continuous refrigeration might be a challenge. The market's growth is further propelled by a rising awareness of UHT milk's advantages, such as convenience, extended shelf life, and reduced food waste.
The increasing urbanization and a growing middle-class population in the Middle East and Africa are contributing to the surge in demand for UHT milk. As more consumers adopt busier lifestyles, there is a greater preference for products that offer convenience and flexibility. UHT milk aligns well with these preferences, providing a convenient, ready-to-consume dairy option. Additionally, the longer shelf life of UHT milk appeals to consumers who seek products with a more extended storage capability, particularly in regions with hot climates.
Government initiatives and investments in the dairy industry also play a role in the market's growth. Efforts to enhance the efficiency and sustainability of the dairy supply chain, along with advancements in packaging technology, have contributed to the expansion of the UHT milk market in the Middle East and Africa.