PUBLISHER: BIS Research | PRODUCT CODE: 1232420
PUBLISHER: BIS Research | PRODUCT CODE: 1232420
“The Europe Smart Farming market to reach $8.42 Billion by 2027.”
The Europe smart farming market was valued at $3,993.7 million in 2022 and is expected to reach $8,420.6 million in 2027, following a CAGR of 16.09% during 2022-2027. The growth in the Europe Smart Farming Market is expected to be driven by increase in adoption of IoT and artificial intelligence, digitalization of agriculture operations, rise in dependence on advanced technologies to enhance production across the region.
The Smart Farming Market is in a growing phase owing to different advanced technologies in the market. As increase in adoption of automated machineries and equipment, sensors and navigation systems, robots, autonomous vehicles, guidance and steering systems, and others. Sensors and guidance and steering systems are the most important hardware components used in the modern agriculture operations.
The outbreak of COVID-19, followed by the European country's lockdown in 2020-2021, disrupted the function of the Europe smart farming market. It affected the production process and supply chain networks and resulted in losses for the manufacturers in the Europe smart farming market. The unavailability of labour and lack of raw materials such as sensors, semiconductors, and other components were the key factors that limited production. However, production activities gradually started by the end of 2020 as the governments of different countries provided some relief from the lockdown.
The Europe Smart Farming Market in the application segment is expected to be dominated by precision farming applications. Rise in use of precision farming applications such as precision irrigation, yield monitoring & forecasting, precision spraying, precision planting, and others are expected to drive the growth of this segment in the region. This is followed by the livestock monitoring and management segment which accounts for the second-largest share in the smart farming market due to increase in awareness and demand towards tracking and monitoring of health of livestock across the Europe.
The hardware segment is estimated to capture highest market share during the period 2022 to 2027. The hardware equipment is increasingly used in the various farming operations. In addition, the increasing adoption of intelligent or autonomous vehicles integrated with sensors and navigation systems, computer vision is expected to drive the growth of the smart farming market in the region. Moreover, increase in penetration of integrated hardware and software technologies are expected to increase the production and efficiency of farms which in turn is projected to drive the market growth in the coming years.
U.K. generated the highest revenue of $540.2 million in 2021. The country is experiencing an increase in adoption of smart farming technologies such as autonomous vehicles, software systems, and other automation and control systems. In addition, increase adoption of digital technologies for modern farm machineries in efficient crop production in the country along with rise in popularity of indoor farming owing to urbanization. Germany registered the 2nd highest revenue in the Europe smart farming market.
Following are the demand drivers for the Europe Smart Farming Market:
The market is expected to face some following challenges:
According to Debraj Chakraborty, Principal Analyst, BIS Research, "The use of smart farming technologies such as IoT sensors have been able to increase crop yields by 15% while decreasing fertilizer and water use by around 25%. This highlights the significance of smart farming technologies in raising profitability and environmental performance.".
Product/Innovation Strategy: The product segment helps the reader understand the different types of hardware, software, and services are available in the smart farming applications. Moreover, the study provides the reader a detailed understanding of the different product types by applications (precision farming, livestock monitoring & management, aquaculture, and others). Hardware solutions such as autonomous vehicles, sensing and navigation systems, yield mapping devices, and auto steering systems are most widely used in modern agriculture practices. Therefore, the smart farming market is a moderate investment and high revenue generating product in the coming years owing to the rise in investment towards climate smart agriculture practices across the region.
Growth/Marketing Strategy: The Europe Smart Farming Market has seen major development by key players operating in the market, such as acquisition, partnership, agreement, business expansion, and product launches. The favoured strategy for the companies has been partnerships, joint venture, collaborations, and product launch to strengthen their positions in the Europe smart farming market.
For instance, in October 2021, AGRIVI partnered with FarmApp. This partnership aimed at providing customers with digital agriculture solutions. It would help customers to achieve new levels of production efficiency. In addition, AGRIVI would strengthen its presence in Europe through this partnership.
Competitive Strategy: Key players in the Europe Smart Farming Market analysed and profiled in the study involve integrated hardware and software manufacturers that are engaged in providing advanced smart farming solutions to farmers and other agriculture service companies. Moreover, a detailed competitive benchmarking of the players operating in the Europe Smart Farming Market has been done to help the reader understand how players stack against each other, presenting a clear market landscape. Additionally, comprehensive competitive strategies such as partnerships, agreements, acquisitions, and collaborations will aid the reader in understanding the untapped revenue pockets in the market.
The companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
The top segment players who are leading include key precision farming and livestock monitoring & management technologies manufacturers in the market and the ones which are engaged in providing smart aquaculture solutions across the region.
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