PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1684375
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1684375
Passenger Car Intelligent Steering Market size was valued at US$ 26,981.09 Million in 2024, expanding at a CAGR of 17.5% from 2025 to 2032.
The Passenger Car Intelligent Steering Market is experiencing significant growth, driven by advancements in automated driving, electric power steering (EPS), and steer-by-wire technology. Intelligent steering systems enhance vehicle safety, handling, and fuel efficiency by integrating sensors, electronic control units (ECUs), and AI-driven assistance features. Rising demand for ADAS-equipped vehicles, stringent safety regulations, and increasing adoption of electric vehicles (EVs) further boost market expansion. Automakers are investing in next-generation steering solutions to improve driving precision and enable semi-autonomous functionalities.
Passenger Car Intelligent Steering Market- Market Dynamics
Increasing adoption of ADAS Systems to propel market demand
The Passenger Car Intelligent Steering Market is driven by the growing adoption of Advanced Driver Assistance Systems (ADAS) and increasing demand for enhanced driving comfort and safety. Automakers are integrating electric power steering (EPS) and steer-by-wire technology to improve vehicle maneuverability and fuel efficiency. Stringent government regulations on vehicle safety and the rise of autonomous driving technologies further propel market growth. Additionally, the increasing production of electric vehicles (EVs) fuels the demand for intelligent steering systems, as they require precise and adaptive steering mechanisms for optimal performance, making innovation a key market driver.
Passenger Car Intelligent Steering Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 17.5% over the forecast period (2025-2032)
Based on Component segmentation, Electronic Control Units (ECU) was predicted to show maximum market share in the year 2024
Based on Vehicle segmentation, SUV's & Crossovers was the leading Vehicle in 2024
On the basis of region, Asia Pacific was the leading revenue generator in 2024
The Global Passenger Car Intelligent Steering Market is segmented on the basis of Component, Vehicle, Distribution, and Region.
Based on Component, the market is segmented into Steering Sensors Steering Motors Electronic Control Units (ECU) Steering Columns & Shafts. The Electronic Control Unit (ECU) segment dominates the passenger car intelligent steering system market due to its role in enabling advanced steering functions like adaptive steering, lane-keeping assist, and automated parking. ECUs process real-time data from steering sensors and vehicle dynamics, optimizing steering response for enhanced safety and efficiency. With increasing adoption of electric power steering (EPS) and steer-by-wire technology, demand for high-performance ECUs continues to grow, particularly in ADAS-equipped vehicles.
Based on Vehicle Type, Hatchbacks, Sedans and SUVs & Crossovers. The SUVs & Crossovers segment leads the passenger car intelligent steering system market, driven by growing consumer demand for larger, safer, and technology-integrated vehicles. SUVs require advanced steering systems to manage heavier vehicle weight, off-road capabilities, and adaptive handling. Automakers are increasingly equipping SUVs with electronic power steering (EPS) and steer-by-wire technology, enhancing maneuverability and fuel efficiency. With the global shift toward SUVs, intelligent steering adoption in this segment is expected to witness strong growth.
Based on distribution channel, the market is segmented into OEM and Aftermarket. The Passenger Car Intelligent Steering System Market is dominated by the OEM (Original Equipment Manufacturer) segment, as automakers increasingly integrate advanced steering technologies into new vehicles. OEMs prioritize electric power steering (EPS) and steer-by-wire systems to enhance safety, fuel efficiency, and autonomous driving capabilities. Major manufacturers collaborate with technology providers to develop intelligent steering solutions tailored for modern vehicles. Meanwhile, the aftermarket segment grows steadily, driven by demand for replacement parts and performance upgrades in older vehicles.
Passenger Car Intelligent Steering Market- Geographical Insights
The Passenger Car Intelligent Steering Market is experiencing strong growth across major regions. Asia-Pacific dominates due to the high production of passenger cars in China, Japan, and South Korea, coupled with rising adoption of ADAS and electric power steering (EPS). Europe follows, driven by stringent safety regulations and increasing demand for luxury vehicles with advanced steering systems. North America is witnessing growth due to rising autonomous vehicle developments and electric vehicle adoption. Meanwhile, Latin America and the Middle East & Africa are gradually expanding, supported by improving road infrastructure and increasing vehicle safety awareness.
The Passenger Car Intelligent Steering Market is highly competitive, with key players focusing on electrification, automation, and AI-driven steering technologies. Leading companies such as Robert Bosch GmbH, ZF Friedrichshafen AG, Nexteer Automotive, JTEKT Corporation, and NSK Ltd. dominate the market by offering advanced steering solutions, including steer-by-wire and electric power steering (EPS). Rising adoption of ADAS and autonomous driving has intensified competition, driving innovations in sensor-integrated steering systems. Collaborations between automakers and technology firms further enhance market growth, ensuring improved safety, vehicle handling, and energy efficiency in modern passenger cars.
In January 2024, Florida-based LiDAR company Luminar introduced its Automatic Emergency Steering (AES) feature at CES, powered by the Iris Plus sensor. With a 300-meter range, this technology proactively prevents collisions by detecting obstacles and autonomously adjusting steering, surpassing traditional automatic emergency braking systems.
In July 2022, NSK Ltd. advanced transmission technologies to support eco-friendly vehicles. The company specializes in Column Type Electric Power Steering (EPS), which enhances energy efficiency by activating the motor only when needed. Its torque sensor technology ensures precise driver-to-wheel communication, improving steering performance.