PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1629257
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1629257
On-road motorcycles Market size was valued at US$ 61,786.12 Million in 2024, expanding at a CAGR of 6.3% from 2025 to 2032.
On-road motorcycles also referred to as street motorcycles, are two-wheeled, motorized vehicles that have been designed specifically for on-paved roads and highways. These motorcycles are developed to produce optimal performance, comfort, and safety in the actual road conditions experienced in everyday city, suburb, and long-distance highway travel. While off-road motorcycles have been designed to tackle a range of rugged terrains, on-road motorcycles have been developed for smooth, controlled running on asphalt and concrete surfaces. The key features of on-road motorcycles include lightweight yet strong frames, precision-engineered suspension systems, and high-performance engines that ensure efficient fuel consumption and constant power delivery. They have special tires that provide great grip and stability on paved surfaces. On-road motorcycles are perfect for commuting, touring, and other types of riding. These motorcycles appeal to a diverse array of users, from people who use them for commutes and other daily routines to enthusiasts and adventurers because of the thrill and liberty of motorcycling. Their versatility, fuel efficiency, and widespread availability made them a popular mode of transportation globally.
On-road motorcycles Market- Market Dynamics
Increased demand for fuel-efficient on-road transportation and increasing leisure motorcycling interests drive the On-road motorcycles market. There is a huge market opportunity & significant growth space for high-tech advanced safety features & rider assistance. In 2023, global unit sales surpassed 32 million. This growth is mainly due to the rise in urbanization, which has increased the demand for efficient personal transportation solutions. Motorcycles are a cost-effective and agile way of navigating congested city streets, making them an attractive option for urban commuters. In addition, the increase in disposable incomes, especially in developing regions, has allowed more consumers to invest in personal vehicles, which further propels market growth. Moreover, the electric motorcycle segment is on the rise, which supports global environmental initiatives and consumer interest in sustainable transportation options. Governments across the globe are enforcing policies that are promoting sustainable transportation, and hence, are offering subsidies and incentives to adopt electric vehicles. Due to increased environmental pressures and increased stringent emission regulations, consumers are now moving towards alternatives to green transportation. Furthermore, the expansion of charging infrastructure, along with improvements in battery technology, will reduce the range anxiety associated with electric motorcycles. However, the high ownership costs of a motorcycle and its expenses, including maintenance and insurance, will likely hinder market growth.
On-road motorcycles Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 6.3% over the forecast period (2025-2032)
Based on type segmentation, the standard motorcycle was predicted to show maximum market share in the year 2024
Based on engine capacity segmentation, Up to 150cc was the leading application in 2024
Based on region, the Asia Pacific was the leading revenue generator in 2024
The Global On-road motorcycles Market is segmented based on Type, Engine Capacity, Application, and Region.
By type, the on-road motorcycles market is segmented into cruiser, sport, touring, standard, adventure, and others. The standard motorcycle holds the highest share in the global on-road motorcycles market. Standard motorcycles are known for being versatile, user-friendly in design, affordable, and hence very appealing to many riders, from novice to seasoned motorcyclists. Their upright seating position and straightforward engineering provide daily commuting and casual riding solutions that fit perfectly into the needs of urban populations.
On the other hand, adventure motorcycles are expected to record the fastest growth over the forecast period. It's fueled by consumer interest in versatile motorcycles capable of riding off and on roads, with the growing popularity of adventure touring and long-distance travel. As consumers continue to seek better adventures, manufacturers are meeting that demand with models fitted with enhanced suspension systems, increased engine capacity, and a superior durability level than previous versions to ensure adequate crossing across different types of terrain.
By engine capacity, the on-road motorcycles market is segmented into Up to 150cc, 151-300cc, 301-500cc, 501-800cc, and above 800cc. The Up to 150cc segment held the largest share of the on-road motorcycles market. This is due to their affordability and fuel efficiency. In developing countries, the demand for motorcycles with engine capacities up to 150cc is significant. The need for cost-effective personal mobility solutions is immense as a result of the ever-increasing urbanization and congestion in cities. These models have lower purchase and maintenance costs, making them accessible to a large number of consumers.
Besides, the Above 800cc segment is growing the fastest during the forecast period. This growth is largely due to the increasing consumer trend towards high-performance and premium motorcycles, especially in developed economies where higher disposable incomes are available for such discretionary spending. The motorcycles are being bought for their superior power, advanced technology, and better riding experience. Manufacturers are introducing new models equipped with cutting-edge features to meet this growing demand. The Motorcycle Industry Council reports U.S. sales of above 800cc motorcycles are increasing at a rate that reflects overall global trends toward premium motorcycle ownership, according to the MIC.
On-road motorcycles Market- Geographical Insights
The Asia-Pacific region leads in the on-road motorcycles market, with the area's high population density, urbanization, and need for low-cost personal transport propelling the market. The Indian two-wheeler market had achieved 21.4 million units in 2023. The growth is also seen in the increasing disposable income and a young demographic preference for motorcycles for daily commute. Government initiatives like electric two-wheeler subsidies are also fueling the growth of the market. During the forecast period, there has been a significant rise in the European market. This is mainly due to increased consumers' interest in high-performance and premium motorcycles. High disposable incomes in developed economies facilitate such discretionary expenditure, which has led to more motorcycle enthusiasts buying these bikes since they have better power delivery and are equipped with sophisticated technology for an enhanced ride experience. Manufacturers are taking advantage of this trend by launching new models with advanced features to meet the rising demand. The leading countries in this regional market are Germany, France, and Italy, where a strong motorcycling culture and supportive infrastructure exist.
The on-road motorcycles market is highly competitive. The companies compete based on the factors of product innovation, pricing, brand reputation, and technological advancements. This competitive landscape is marked by a growing emphasis on electric motorcycles as concerns for the environment and government incentives for sustainable transportation growth. Companies such as Harley-Davidson through its LiveWire model and BMW's electric ventures are the pioneers of electric mobility. Also, joint ventures and collaborations are being used increasingly as a way to gain more ground in the market and address changing consumer preferences. The new entrants in developing regions focus on affordability and reliability to gain the mass market share, whereas premium brands highlight high-performance capabilities and luxury attributes to gain niche market shares. There is also investment in R&D in advanced safety features, fuel efficiency, and improved riding experience for consumers. The dynamic nature of competition in this market is only likely to be intensified by these factors as manufacturers compete for regional preferences and compliance with regulations.
January 2024: Harley-Davidson announced its new adventure touring motorcycle, named Pan America 1250 Special, an upgraded version with semi-active suspension and better ergonomics. It is part of the effort to add more offerings to the category of adventure touring bikes in a growing segment.
February 2024: Honda Motor Co., Ltd. has unveiled a new model, the Honda Rebel 1100. A mid-size cruiser motorcycle powered by a parallel-twin engine, the Honda Rebel 1100 features advanced features such as a TFT display and optional accessories, thus targeting a younger population.
March 2024: Yamaha Motor Co., Ltd. said it has entered a strategic partnership with Kymco, a Taiwanese motorcycle maker, to collaborate on the development of electric motorcycles and scooters. This will help accelerate the development and adoption of electric two-wheelers in the global market.
April 2024: BMW Motorrad has unveiled the all-new R 1250 GS Adventure with a revamped version of the adventure tourer that's now more capable off the road and much safer to ride. With its release, the R 1250 GS Adventure continues to compete in the high-end adventure touring sector.
May 2024: Ducati Motor Holding S.p.A. has announced the opening of its production facility in Thailand to increase the production capacity of the company and meet the growing demand for Ducati motorcycles in the Asia-Pacific region. This will further strengthen the position of Ducati in the prime Asian markets.