PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1629209
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1629209
Genealogy Products & Services Market size was valued at USD 3,980.43 Million in 2023, expanding at a CAGR of 11.80% from 2024 to 2032.
Genealogy Products & Services refer to tools, resources, and professional offerings designed to help individuals trace, document, and understand their family history, lineage, and heritage. These products and services cater to hobbyists, researchers, and professionals in the field of genealogy and family history research.
Genealogy Products & Services Market- Market Dynamics
Rising demand for DNA testing and emphasis on personal health & wellness are expected to propel market demand
The Genealogy Products & Services market is driven by increasing demand for DNA testing and people's emphasis on health &wellness. Affordable and user-friendly DNA testing kits from companies such as AncestryDNA, 23andMe, and FamilyTreeDNA have transformed the genealogy market. These kits provide detailed information about ethnic origins, genetic health traits, and potential familial matches. DNA tests appeal not only to genealogy enthusiasts but also to people curious about personal health insights and global migrations. Efforts to digitize and preserve historical records have made it easier for individuals to access vital documents, such as birth, marriage, and death certificates. Partnerships between governments, libraries, and genealogy platforms are expanding archives globally, enabling users to research family histories across regions and eras. Thus, increasing access to online platform is also boosting market growth.
Genetic genealogy has an overlap with health insights. Some DNA tests now include reports on genetic predispositions to specific diseases and conditions. The combination of ancestry research and personal health analytics appeals to health-conscious consumers, further boosting demand for these products. Social media platforms encourage individuals to share family history discoveries, building a sense of community among genealogy enthusiasts. Platforms like Facebook groups and forums dedicated to genealogy enable knowledge sharing and foster interest in products and services.
Genealogy Products & Services Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 11.80% over the forecast period (2024-2032)
Based on Product segmentation, family records & family tree segment was predicted to show maximum market share in the year 2023, owing to increasing records keep data of ancestral & family tree.
Based on Application segmentation, the institutions segment was the leading application in 2023, due to rising demand for genetic testing in preventive healthcare measures.
Based on End User segmentation, online platforms segment was the leading End User segment in 2023, due to the high penetration of digital media.
On the basis of region, North America was the leading revenue generator in 2023, owing to availability of advanced genealogy products & services along with the well-versed healthcare infrastructure.
The Global Genealogy Products & Services Market is segmented on the basis of Product & services, Application, End User, and Region.
The market is divided into five categories based on Product & Services: family records & family tree, forums, DNA testing, cemetery, and others. The family records & family tree segment dominates the market. The growing proliferation of preventive healthcare solutions and the need for genetic testing are expected to bolster segment demand.
The market is divided into two categories based on the Application: household and institutions. The institutions segment is expected to dominate over the forecast period. The institution keeping family database and ancestral research is influencing segment growth.
The market is divided into three categories based on End User: newspaper, online platforms, and others. The online platforms segment dominates the market and is expected to maintain its high dominance during the forecast period. The increasing proliferation of digital media, healthcare awareness is on the rise, boosting the demand for DNA testing.
Genealogy Products & Services Market- Geographical Insights
Worldwide, the Genealogy Products & Services market is widespread in the regions of North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. North America, particularly the United States, dominates the global genealogy market due to the region's early adoption of DNA testing and genealogy research services. Europe is a rapidly growing market, driven by its rich historical archives and diverse ethnic heritage. There is increased interest in tracing roots, particularly in countries with large diasporic populations. Collaboration between genealogy companies and European heritage institutions. The UK leads the region, with platforms like Findmypast offering access to British and Irish records.
The genealogy products and services market is highly competitive and fragmented, driven by innovation, strategic partnerships, and mergers. Key players such as Ancestry.com, MyHeritage, 23andMe, FamilySearch, and Living DNA dominate the market, offering a range of solutions from DNA testing to historical record databases. Companies are enhancing their offerings with new genealogical research tools and improved DNA testing capabilities. For example, in 2022, RGD added tools for comprehensive family history analysis, including identifying unknown family members and hereditary medical conditions. Collaborations between genealogy platforms and institutions are growing.
In March 2023, Strathclyde Institute for Genealogical Studies was established that focuses on creating educational resources and fostering research.
In 2022, Francisco Partners completed the acquisition of MyHeritage to expand their business.