REPORT HIGHLIGHT
The Automotive Smart Display Market size was valued at USD 12,345.67 million in 2023, expanding at a CAGR of 7.72% from 2024 to 2032.
The Automotive Smart Display Market encompasses advanced in-vehicle displays that enhance driver interaction and safety. Rising consumer demand for connected and infotainment features has significantly boosted the market, with over 60% of new cars in the U.S. now equipped with smart displays. However, high costs and technological complexity pose challenges to widespread adoption. Despite these constraints, advancements in display technology, such as OLED and flexible screens, present promising growth opportunities. Notably, automakers are increasingly integrating augmented reality (AR) into displays, aiming to improve navigation and driving experience.
Automotive Smart Display Market- Market Dynamics
Augmented Reality Integration Boosts Growth in Automotive Smart Display Market
Augmented reality (AR) integration is significantly enhancing growth in the Automotive Smart Display Market, as it transforms in-vehicle experiences. According to the National Highway Traffic Safety Administration (NHTSA), AR can reduce driver distraction by up to 30% by providing real-time navigation and safety alerts directly on the windshield. Major automakers, including BMW and Mercedes-Benz, are leading this trend, with BMW's AR-enhanced displays now featured in over 25% of their new models. Additionally, the European Commission's transport report highlights that AR systems improve situational awareness, contributing to safer driving conditions. This technological advancement is driving the market forward by offering more intuitive and interactive user interfaces.
Automotive Smart Display Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 7.72% over the forecast period (2024-2032)
Based on Display Type segmentation, Central Infotainment Displays was predicted to show maximum market share in the year 2023
Based on Screen Size segmentation, 10-15 inches was the leading type in 2023
Based on Technology segmentation, Organic Light-Emitting Diode (OLED) was the leading type in 2023
Based on region, North America was the leading revenue generator in 2023
Automotive Smart Display Market- Segmentation Analysis:
The Global Automotive Smart Display Market is segmented based on Display Type, Screen Size, Technology, Application, and Region.
The market is divided into five categories based on Display Type: Instrument Cluster Displays, Central Infotainment Displays, Head-Up Displays (HUD), Rear-Seat Entertainment Displays, and Control Displays. Central infotainment displays lead the market due to their multifunctional use, followed by instrument cluster displays which provide critical driving information. Head-up displays (HUD) are next, enhancing safety, while rear-seat entertainment displays and control displays hold smaller but growing segments.
The market is divided into four categories based on Screen Size: Up to 5 inches, 5-10 inches, 10-15 inches, and Above 15 inches. Screen sizes between 10-15 inches are the most preferred due to their balance of visibility and integration, followed by 5-10 inches which are commonly used in compact displays. Screens above 15 inches are growing in popularity, while those up to 5 inches are less common.
Automotive Smart Display Market- Geographical Insights
North America leads the market, driven by high consumer demand for advanced infotainment systems and robust automotive industry presence. In the U.S., nearly 70% of new vehicles are equipped with smart displays, as reported by the National Automotive Dealers Association (NADA). Europe follows, with substantial growth driven by stringent safety regulations and increased adoption of AR and OLED technologies, particularly in Germany and France. The Asia-Pacific region is rapidly emerging as a key market, fueled by the expanding automotive sector in China and Japan, where smart display adoption is accelerating due to rising vehicle production and consumer interest in advanced features. Meanwhile, Latin America and the Middle East & Africa are witnessing gradual market growth, supported by increasing investments in automotive technology and rising consumer demand for enhanced in-car experiences.
Automotive Smart Display Market- Competitive Landscape:
Major players such as LG Display, Panasonic, and Continental dominate with their advanced display solutions, including high-definition and AR-integrated systems. LG Display's innovative OLED technology and Panasonic's cutting-edge infotainment displays set high standards for the industry. Continental has been a significant contributor with its state-of-the-art digital cockpit systems. Emerging players like Visteon and Denso are also making notable strides by offering competitive and customizable solutions tailored to various vehicle models. Strategic partnerships, such as those between tech firms and automakers, are pivotal in driving innovation and expanding market reach. For instance, recent collaborations between tech giants and major automotive manufacturers have led to breakthroughs in integrating smart displays with vehicle control systems.
Recent Developments:
In May 2023, Raythink unveiled its new smart vehicle AR head-up display at the Shanghai Auto Show, featuring the OpticalCore technology for enhanced 3D effects. The AR-HUD projects vital driving information, aiming for mass production by Q2 2024 and expanding partnerships with industry leaders.
In November 2022, Continental AG expanded its Timisoara facility by 60%, adding 18,000 square meters, and invested USD 44 million to establish a major display production site. The company has received over a billion orders for its V-shaped, 3D, and OLED displays.
SCOPE OF THE REPORT
The scope of this report covers the market by its major segments, which include as follows:
GLOBAL AUTOMOTIVE SMART DISPLAY MARKET KEY PLAYERS- DETAILED COMPETITIVE INSIGHTS
- Aptiv PLC
- BorgWarner Inc.
- Clarion Co., Ltd. (Fujitsu Ten)
- Continental AG
- Delphi Technologies
- Denso Corporation
- Garmin Ltd.
- Harman International (Samsung Electronics)
- LG Display Co., Ltd.
- Magna International Inc.
- Panasonic Corporation
- Robert Bosch GmbH
- TomTom International BV
- Valeo SA
- Visteon Corporation
- ZF Friedrichshafen AG
- Others
GLOBAL AUTOMOTIVE SMART DISPLAY MARKET, BY DISPLAY TYPE- MARKET ANALYSIS, 2019 - 2032
- Instrument Cluster Displays
- Central Infotainment Displays
- Head-Up Displays (HUD)
- Rear-Seat Entertainment Displays
- Control Displays
GLOBAL AUTOMOTIVE SMART DISPLAY MARKET, BY SCREEN SIZE- MARKET ANALYSIS, 2019 - 2032
- Up to 5 inches
- 5-10 inches
- 10-15 inches
- Above 15 inches
GLOBAL AUTOMOTIVE SMART DISPLAY MARKET, BY TECHNOLOGY- MARKET ANALYSIS, 2019 - 2032
- Liquid Crystal Display (LCD)
- Organic Light-Emitting Diode (OLED)
- Light-emitting diode (LED)
- Microelectromechanical Systems (MEMS)
GLOBAL AUTOMOTIVE SMART DISPLAY MARKET, BY APPLICATION- MARKET ANALYSIS, 2019 - 2032
- Passenger Cars
- Light Commercial Vehicles
- Heavy Trucks
- Electric Vehicles (EVs)
- Autonomous Vehicles
GLOBAL AUTOMOTIVE SMART DISPLAY MARKET, BY REGION- MARKET ANALYSIS, 2019 - 2032
- North America
- The U.S.
- Canada
- Europe
- Germany
- France
- Italy
- Spain
- United Kingdom
- Russia
- Netherlands
- Sweden
- Poland
- Rest of Europe
- Asia Pacific
- India
- China
- South Korea
- Japan
- Australia
- Thailand
- Indonesia
- Philippines
- Rest of APAC
- Latin America
- Brazil
- Mexico
- Argentina
- Colombia
- Rest of LATAM
- The Middle East and Africa
- Saudi Arabia
- United Arab Emirates
- Israel
- Turkey
- Algeria
- Egypt
- Rest of MEA