PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1462950
PUBLISHER: AnalystView Market Insights | PRODUCT CODE: 1462950
Curling Irons Market size was valued at USD 2,567.5 Million in 2023, expanding at a CAGR of 7.5% from 2024 to 2032.
Curling irons serve as essential hairstyling tools utilized for crafting curls and waves in hair. They employ heated ceramic or metal barrels to wrap hair strands around, creating spirals. Offering versatility, they enable users to achieve various stylish looks, ranging from tight ringlets to relaxed beachy waves. Noteworthy features include customizable heat settings, rapid styling capabilities, interchangeable barrels, and dual voltage for global usage. The escalating emphasis on personal grooming and heightened demand for styling products are propelling the expansion of the curling irons market.
Curling Irons Market- Market Dynamics
Increasing inclination towards portable and time-efficient hair styling solutions to propel market demand
The increasing inclination towards portable and time-efficient hair styling solutions is poised to bolster market growth. Advanced technological offerings are expected to resonate significantly with younger demographics, thus fueling market dynamics. Consequently, manufacturers are innovating to meet evolving consumer preferences. For example, Dyson's Dyson Airwrap Styler Complete integrates multiple hairstyling tools like air-wrap barrels, a smoothing brush, a volumizing brush, and a pre-styling dryer, streamlining the consumer experience by offering a comprehensive solution. The availability of curling irons boasting features such as vitamin-enriched coatings and antioxidant properties, along with 360-degree curling capabilities, is forecasted to positively impact market expansion. Revlon's Nutrifusion line, for instance, presents a range of curling irons and straighteners infused with moringa and macadamia extracts to nourish and preserve the natural radiance of hair. Conair Corporation's Curl Secret curling wand utilizes a tourmaline ceramic curling chamber, evenly heating hair from all angles to achieve perfectly bouncy curls. The burgeoning influence of social media influencers, do-it-yourself hairstyling tutorials, and instructional videos, particularly among millennials, is anticipated to create growth avenues for companies operating in the curling irons market. Furthermore, beauty brands are actively engaging with consumers through these influencers and celebrities to bolster brand presence and appeal.
Curling Irons Market- Key Insights
As per the analysis shared by our research analyst, the global market is estimated to grow annually at a CAGR of around 7.5% over the forecast period (2024-2032)
Based on product type segmentation, tongs was predicted to show maximum market share in the year 2023
Based on Heat Type segmentation, Ionicwas the leading type in 2023
Based on distribution segmentation, offline was the leading type in 2023
Based on technology segmentation, Spring Curling Irons was the leading type in 2023
Based on end user segmentation, commercial was the leading type in 2023
On the basis of region, North America was the leading revenue generator in 2023
The Global Curling Irons Market is segmented on the basis of Product Type, Heat Type, Distribution, Technology, End User, and Region.
The market is divided into three categories based on product type: Curling Tongs, Curling Wands and Others. Curling tongs commanded the largest share of market revenue in 2023. Their advanced heating capabilities, coupled with adjustable heat settings, deliver a sleek and lustrous finish to hair, thanks to their non-stick coating. The enduring results provided by these tools are anticipated to fuel demand from both household and commercial sectors. Various heating plate materials, such as ceramic, tourmaline, and basic metal, are utilized in manufacturing to safeguard hair strands and minimize heat-induced damage.
The market is divided into two categories based on End User: residential and commercial. Commercial sector accounted for the highest proportion of the global curling irons market in 2023. The proliferation of professional services in salons, beauty parlors, and makeup studios is expected to spur demand for curling irons in the commercial domain. For instance, in 2017, the United States boasted over one million active salons, with 45% of the hairstyling industry's revenue stemming from haircutting or styling services. Hence, the rapid expansion of the professional sector is poised to positively influence segment growth. Moreover, the significant risk of burns associated with these hot irons encourages consumers to opt for professional hairstyling services, further stimulating segment growth.
Curling Irons Market- Geographical Insights
Geographically, this market is widespread into the regions of North America, Latin America, Europe, Asia Pacific, and the Middle East and Africa. These regions are further divided as per the nations bringing business.
To maintain a competitive edge in the market, curling iron manufacturers employ various strategic approaches. Continuous innovation is paramount, involving investments in research and development to introduce new features and technologies that enhance performance, minimize heat damage, and elevate user experience. Collaboration with hairstylists and beauty professionals is also critical for gathering insights into emerging trends and consumer preferences, ensuring product relevance and meeting evolving needs. Additionally, strategic partnerships with influencers and celebrities amplify brand visibility and foster consumer trust and loyalty. Effective marketing campaigns, both online and offline, are pivotal in reaching target audiences and enhancing brand awareness. By integrating these strategies, companies can uphold market leadership, drive product innovation, and cater to the demands of hairstyling enthusiasts worldwide.
In June 2022, T3 unveiled the AireBrush Duo, a 2-in-1 dryer brush featuring interchangeable barrels for achieving voluminous blowouts and lively curls.
GLOBAL CURLING IRONS MARKET KEY PLAYERS- DETAILED COMPETITIVE INSIGHTS
Koninklijke Philips N.V.
Conair Corporation
Helen of Troy
Curlingiron.org.
Spectrum Brands, Inc.
Lunata Beauty
Dyson
Revlon, Inc.
Andis Company
Geloon
Others