"Businesses spent USD28.6 billion on A2P messaging worldwide in 2024; this will grow to USD34.5 billion by 2030."
This report provides forecasts for businesses' spending on application-to-person (A2P) messaging services for 2025-2030. It provides details on spending by region and channel.
This report provides:
- an outlook on the A2P messaging services market worldwide, including:
- traffic estimates and forecasts up to 2030
- business spend estimates and forecasts up to 2030
- a breakdown of the A2P messaging services market by region.
Geographical coverage | Key metrics |
- Central and Eastern Europe (CEE)
- Developed Asia-Pacific (DVAP)
- Emerging Asia-Pacific (EMAP)
- Latin America (LATAM)
- Middle East and North Africa (MENA)
- North America (NA)
- Sub-Saharan Africa (SSA)
- Western Europe (WE)
- Worldwide
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- Application-to-person SMS outgoing traffic
- Application-to-person third-party app services outgoing traffic
- Application-to-person operator IP-based services outgoing traffic
- Business spend on messaging traffic
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