Satellite-based Earth Observation Markets: Commercial Strategies

"EO satellite operators and service providers must revisit pricing models and offer cross-sector solutions to increase commercial adoption of EO solutions."

Most of the demand for satellite-based Earth observation (EO) solutions comes from government and military organisations but EO players need to expand the market by developing strategies to address commercial demand.

This report analyses the challenges, pricing and competitive landscape of EO markets for commercial customers as they start to build geospatial strategies. The report also provides recommendations for how EO satellite operators can capture a greater share of commercial customers.

Questions answered in this report:

• What is the revenue opportunity for EO service providers in the commercial segment for the next 10 years?
• Which use cases will drive the EO commercial opportunity and what are the market gaps today?
• What should EO service providers across the value chain do to address upstream and downstream commercial market demand?
• What are the emerging commercial market trends that drive demand?
• What do commercial customers need to consider when developing a geospatial strategy?