Telecoms Operator B2B Growth Strategies: Case studies and Analysis

"No single B2B growth strategy has emerged as being more successful than others, but many lessons can be drawn from the experiences of other operators."

This report analyses the B2B activities of ten operators, each active in at least two European countries. It provides information about their B2B growth strategies including portfolio, performance, approach to product development, acquisitions, partnerships and organisational structure.

Key questions answered in this report:

• In which areas of the B2B market are telecoms operators looking for growth (segments and services)?
• Is there a clear correlation between acquisition activity and B2B revenue growth?
• What are the different approaches operators are taking to B2B organisational structure (e.g. creation of separate IT units)?
• What are the different approaches operators are taking to B2B product development?

Case studies included in this report: