Approaches to Fixed-mobile Convergence for SMEs: Ten Telecoms Operator Case Studies

"Telecoms operators should offer IT services as a benefit to their fixed-mobile convergence SME customers, along with small discounts to maximise adoption and protect margins."

This report explores how telecoms operators are structuring their fixed-mobile convergence (FMC) bundles for small and medium-sized business (SMEs) and assesses the benefits of these bundles. It also discusses the technical solutions that are used to integrate mobile devices with SMEs' fixed PBX solutions.

Key questions answered in this report:

• Why do telecoms operators want SMEs to take both fixed and mobile services as a single purchase?
• How do FMC strategies for SMEs vary between operators?
• What challenges do operators face when trying to get SMEs to adopt their FMC solutions and how are they trying to overcome them?

Case studies included in this report: