Telecoms Operator Strategies for Differentiating Fixed Connectivity for Enterprises: Case Studies and Analysis

"Connectivity revenue continues to account for two thirds of operator revenue from enterprises, but many operators find it challenging to differentiate meaningfully."

Fixed connectivity is a major contributor to operator enterprise revenue and supports operators' right to play in growth markets such as cloud and security. Differentiation is challenging but investments in customer care and fault response capabilities are likely to reap rewards.

This report highlights the main differentiators for the fixed enterprise connectivity services of eleven operators, including global and domestic connectivity providers.

Questions answered in this report:

• What are the different ways in which operators are differentiating their fixed connectivity services?
• Which differentiators are most likely to provide a lasting advantage in the market?
• What are the factors that have most influence on enterprise choice of fixed connectivity supplier?
• What areas of differentiation should operators be investing in to maximise customer retention and new customer growth?

The following companies are featured in case studies: