The Long Tail of the IoT Market: Case Studies and Analysis

"Operators that are focusing on larger IoT revenue opportunities risk missing out on valuable opportunities in the long tail of the IoT market."

The IoT market has hundreds of individual use cases. Operators are proactively chasing larger revenue opportunities but may be less aware of the many smaller opportunities that are worth pursuing.

This report examines six use cases for the long tail of IoT and gives an overview of how IoT technology can support each one. We provide analysis of the current and potential market size in terms of revenue and connections for each use case. We also evaluate the technology's versatility by determining if it can be applied to other IoT verticals.

Questions answered in this report:

• How can IoT players capitalise on the long tail market?
• What are the key factors driving revenue growth in the long tail of IoT?
• What infrastructure and services are required to support long-tail use cases?
• What are the challenges and considerations for IoT players entering the long-tail market?

The following use cases are covered in this report: